“FMI is an Italian manufacturing company specializing in the processing of ptfe, graphite and all major asbestos-free materials used for the production of sheets and gaskets that are used in a wide variety of industries.
The current set-up is the result of a gradual transformation and evolution that has led us to compete in markets around the world; in 2015 the need arose to put in place communication policies to support and develop the FMI brand, and it was during this period that we began to collaborate with the Agency.
During the first meetings, the actions necessary to evolve our communication were outlined, and the project included the creation of a website www.fmi-spa.com usable especially by those who had not yet been aware of our products, the creation and management of company social pages (LinkedIn, Facebook, Twitter), and the creation and periodic sending of newsletters to customers and prospects.
The results were not long in coming: new contacts through the web page and social media and better indexing of the website allowed us to expand the customer base.
The cooperation with the Marketing and Communication Agency Factory Communication has therefore proved to be of paramount importance, and we will soon be working on even more ambitious new projects.”