In this article we look at what the Social Media Manager does, what tasks he or she performs on a daily basis, and why he or she can be instrumental to your Marketing strategy and your Company’s Business.
At a time in history when the digital world is a big piece of the pie, there are many professions that have taken hold, one of them being the social media manager (SMM).
Social Media Manager description
He is a key professional in the field of digital marketing, responsible for managing the online presence of a company, organization or brand on social media.
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Perhaps you have decided to become a social media manager, or you are looking for a social media agency that can help you implement your social media communication strategy.
In fact, in recent times, social media has become one of the essential elements for business success as it can offer great opportunities to connect with the public, easily promote services and products, and build brand awareness.
Of course, as is the case with any aspect related to a digital business, it is essential to create a strategy to effectively enter the market through social. And this is precisely where the figure of the social media manager becomes indispensable.
But let’s try to understand in more depth what the social media manager does by looking in detail at what he or she does and what skills he or she must have.
What does a social media manager do?
The Social Media Manager (SMM) is a digital marketing professional experienced in managing the social media channels of a company, brand or public figure.
Its role is critical in creating an effective online presence and achieving the marketing goals set.
Essentially, the social media manager is a skilled professional who is responsible for creating, managing, monitoring and administering social content on behalf of an individual or company.
Its main role is to increase the visibility of a given brand, promote products and services of a given company, and increase the engagement and interactions of the target audience through targeted social media marketing strategies.
In short, it fosters business growth and achievement through the use of social networks such as Facebook, Instagram, Tik Tok, Twitter and many others.
Therefore, we can say that this is a creative and strategic figure at the same time, who has in-depth technical knowledge of the various social platforms and is able to create and disseminate advertising content in the right way with the aim of attracting new customers, who in turn will become true spokespeople for the brand through digital word of mouth.
Why is the social media manager so useful for businesses?
The presence of a specialized social media manager within a company can be extremely beneficial.
First, it is able to build a strong social presence through quality content that generates engagement and interactions.
This serves to increase brand visibility and attract new customers.
He is also able to manage communication with the public, thereby succeeding in creating a bond of trust between the company and its customers.
Finally, it can monitor competitors and keep abreast of the latest trends in the industry. This gives the company the opportunity to adapt its social media strategies according to trends and new audience preferences.
But what are the skills needed for such a figure? Let’s look at it together now.
The skills of a social media manager
As already briefly mentioned, the social media manager profession combines creative, technical and analytical skills in order to create a marketing strategy that can generate conversions through social channels.
Of course, in order for this content to be successful and for the brand to reap the benefits, a professional in this field must have a thorough understanding of the brand’s community and tailor a conversion strategy to it.
And now let’s look in detail at what the Social Media Manager is about and what are the key skills he or she must have.
Knowledge of social platforms
It may seem obvious but it is not, in-depth knowledge of all social platforms is a crucial aspect of being a social media manager.
In fact, it is crucial that he or she know every aspect and functionality of the different platforms in order toassess which social platform is best suited for a given brand’scampaign.
In addition to this aspect, a good knowledge of content optimization practices for the respective platform is also necessary so that the content is effective and enticing.
Creating engaging content
Visual content is extremely appealing in the eyes of users.Therefore, it is necessary for the business professional to be able to create engaging and captivating content without losing sight of relevance to the target audience.
Creating posts with images, graphics, videos, and captions that grab the audience’s attention is critical to generating engagement and stimulating users.
In addition to the design, it is necessary to identify the ideal tone of voice and use copy that is both clear, concise and extremely appealing.
Community management
The social media manager must be able to manage communication with users on social channels. This means responding to and moderating comments, private messages, and reviews promptly and effectively.
In addition, it is important that he or she be able to appropriately handle any crises, complaints, and issues encountered by customers.
Nothing is as important to the brand as the right direct relationship with its customers. This stimulates trust on the part of the public, which perceives the brand’s availability to them as synonymous with seriousness.
Monitoring and analysis
A good knowledge of the analytical tools of the different socials is necessary in order to evaluate the different metrics useful for understanding the effectiveness of a given strategy.
Through these tools, it is possible to evaluate and refine, through various tests, the success of a campaign or to understand what aspects to modify so that it is valid.
To implement a winning social media strategy, it is essential to start with a Social Media Audit of the Company’s channels.
Technical skills
In addition to creative skills, a social media manager should have a good understanding of the technical aspects of social media.
This includes the use of social media management and planning platforms, SEO search engine optimization, and knowledge of paid social media campaigns.
Therefore, it is clear that the position of social media manager is extremely important for a company that wants to grow and succeed in digital.
What a Social Media Manager is in Charge of.
Its tasks are varied and complex:
- Content creation:
- Drafts the editorial plan
- Produce original text, images, videos and other content.
- Care for quality and adherence to the brand’s tone of voice.
- Follows trends in social media marketing.
- Channel management:
- Publish content with optimal frequency.
- Responds to user comments and questions.
- Moderates the community and handles any critical issues.
- Analysis and reporting:
- Monitor the performance of social channels.
- Measures the performance of advertising campaigns.
- Generate reports to evaluate the effectiveness of the strategy.
Social Media Manager duties and key skills:
- Digital marketing: in-depth knowledge of online marketing strategies and tools.
- Social media: mastery of different social channels and their peculiarities.
- Communication: skills in writing, editing and creating engaging content.
- Data analysis: ability to interpret metrics and KPIs to optimize strategy.
- Creativity: originality and the ability to come up with innovative content.
- Problem solving: ability to handle critical issues and crisis situations.
- Teamwork: ability to work collaboratively with other professionals.
Relying on a professional is the best decision you can make to achieve a good reputation on social media and a digital presence that can increase the volume of your audience.
Factory Communication is a social media agency and can help you create a digital and social identity that fully reflects your company’s values.
With social media marketing strategies tailored to your needs, we can reach your potential customers, increase your company’s visibility and brand awareness.
