About.me, a platform to strengthen your social web
Grow your social web with over 46 million profile views per month!
about.me is the ideal platform for creating an official biography of your Company. A (free) service that allows the creation of a showcase page, fully customizable, an optimal solution to give visibility to all the useful information related to your Company, on one page.
The platform offers free to include a profile photo, a short biography and background customization with hundreds of themes.
Social web: Why an about.me page?
First of all it serves, as we said, to strengthen one’s online identity through a proper “About Us” page.
About.me allows the user to find all the most important aspects related to your business, but not only.
The page turns out to be an excellent springboard to direct the user to your Web site.
Thanks to the “Social Links” element, you can also convey all your Social Channels.
There are other good reasons to consider the about.me page critical to increasing your online visibility:
- increases transparency, which almost always translates into trust and credibility toward your content;
- Increases confidence between you and users;
- is an important starting point for establishing relationships, new contacts;
- Increases your reputation with users.
- is a great springboard for referring new users to your best posts and work;
A great digital business card to help users find us online
The strength of about.me is excellent indexing, an aspect that allows what we write to often appear at the top of the major search engines.
In addition to the excellent indexing, another very positive aspect is that the About.me Page does not need frequent updates, as is the case on classic socials where we need to periodically update our statuses.
Once the page is created, then, we will have an important reference point to cite or include within your website and social pages.
A must-have staple for your digital identity.
The value of an effective social web strategy
The Social Media Marketing is a new profession born with the advent of Social Channels on the Web and is part of the branch of Marketing called Web Marketing.
A new profession as fascinating as it is complex. Each Social platform, has a potential target audience, targeted services, different ways of publishing.
The real question is: Why should a company have a presence on Social?
Simply because it is the virtual place where people meet, exchange information, conduct research, and express their opinions on a wide variety of topics.
The world is now there, it’s online. Millions of people interconnected. Where the word-of-mouth phenomenon acquires a virtually unlimited dimension.
And each social platform, as we said before, has its own logic. Which do not remain static, but evolve at the speed of light.
Because needs change, almost daily. One social channel introduces a chat service, other channels are forced to do so. And it’s a constant evolution of solutions and opportunities.
But not only that.
Every social web has its own mission!
For YouTube it is to share videos. For Pinterest it is to share photos, while for Instagram it is to share, photos, videos and stories etc..
And each channel has its own specific target audience. Instagram is used mainly by users 18/25 years old. Facebook is mainly used by users over 25. Linkedin targets a business audience.
Now to study the correct social media marketing strategy, it is essential to take all these elements into consideration.
Only large corporations can be on all social channels professionally, accurately and continuously. They have shifted some of their significant budgets from traditional communications (television, print, radio, and billboards) to online.
A company with significantly smaller budgets must decide, with absolute precision, where and how to invest.
What is the relevant social channel
That is, what is the channel that best engages its target audience or to use a marketeering term, the potential target audience.
Not only that. A social media strategy must integrate seamlessly with the company’s marketing and communication strategy, which includes web and offline.
It cannot be a settling world.
For this reason, we at Factory Communication Marketing, Communication, Web and Social media Agency, when we meet new potential clients, we focus on the goals the client wants to achieve.
How to structure the strategy, how to divide the budget between offline, web and social, which channels to use, are all part of the Marketing and Communication project we prepare for the Client.
Our job, our mission is to realize the Client’s goals.
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