Artificial intelligence is revolutionizing the way we experience the web and, now more than ever, the world’s most popular video platform, YouTube.
New AI YouTube features are redefining the experience for both users and creators, opening up unprecedented scenarios for companies focusing on video marketing and digital communications as well.
These great little revolutions have led to the definition of a new term: social TV.
The new AI YouTube features: what changes
In recent months, YouTube has launched two key innovations based on artificial intelligence:
1. Carousel AI in search results
A system that, thanks toAI, shows a selection of automatically generated videos and short summaries at the top of search results.
This allows users to find quick answers and relevant content without having to watch entire videos.
2. Conversational AI chatbot
A tool that allows you to ask questions directly about the video you are watching, receive suggestions on similar content, or delve into related concepts.
It is a feature that aims to make the experience on YouTube increasingly interactive and personalized.
These changes are already available to premium users in the United States and will gradually be extended to all users globally.
AI YouTube: What Changes for Users
New AI Youtube features bring tangible benefits to users:
- Faster and more effective search: With AI summaries, finding what you need is easier and more immediate. The user gets quick answers, reducing the time spent searching for information.
- Personalized experience: AI carousel and chatbot suggest content in line with individual searches and preferences, increasing the relevance of suggested videos.
- Accelerated learning: Especially for those who use YouTube for training or insights, the ability to ask questions directly to the AI and receive contextual explanations represents a quantum leap in digital learning.
Impacts for Creators
For creators, the introduction of AI Youtube is a double-edged revolution:
- Increased visibility for quality content: The most relevant and best optimized videos are highlighted by the AI carousel, increasing the chances of being discovered by new users.
- New production tools: The Youtube AI offers tools for automatic generation of thumbnails, transcripts, multilingual subtitles, automatic dubbing, and content creation tips, making production more efficient and accessible to those with fewer resources.
- Risk of declining views: Some creators fear that by offering concise and immediate answers, AI may reduce the number of actual views of videos, as many users may be content with summaries without starting playback
The Benefits for Businesses: How to Leverage AI YouTube Powered
For companies, the new AI features represent an unprecedented opportunity to implement their YouTube marketing strategy:
- Advanced Targeting and Personalization: YouTube AI enables in-depth analysis of user behavior and preferences, enabling targeted advertising campaigns and content on high-converting audience segments.
- SEO optimization and visibility: Videos optimized with relevant keywords and supported by AI summaries are more likely to be ranked on both YouTube and in Google search results, increasing organic brand visibility.
- Global accessibility: With AI tools for subtitling and automatic dubbing, companies can easily localize their content and reach an international audience without high costs.
- Predictive performance analytics: Artificial intelligence enables prediction of video performance, suggesting changes before publication to maximize the impact and ROI of video campaigns.
- Production efficiency: Automating the creation of content thumbnails, transcripts and segmentation saves time and resources, freeing up energy for marketing strategy and creativity.
YouTube AI: beyond just a video platform
The integration of Youtube AI transforms the platform into a full-fledged digital marketing ecosystem:
- Lead generation and conversions: The inclusion of direct links in videos, combined with more precise targeting, makes it easier to generate leads and conversions directly from the platform.
- Loyalty and customer care: Video tutorials, FAQs, and automated support through AI improve the after-sales experience, reduce support costs, and increase customer satisfaction.
- Brand authority and storytelling: The use of AI-optimized videos reinforces brand authority, allowing you to tell engaging stories of value to your target audience.
Conclusions
AI YouTube features are not just a technological fad, but the new standard for those who want to do marketing and communication in an effective, scalable and innovative way.
Whether you are a business owner, marketing manager or creator, investing in YouTube AI today means positioning your brand at the forefront of the digital revolution.
Get ready to take advantage of the full potential of AI YouTube-the future of video communication is already here.
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