Video content marketing to launch your Company

Video content marketing is an extremely important and effective strategy for conveying the values of your Company and your products and services.

Read our tips and make the most of the tools we have reserved for you.

video marketing what is

Video content marketing is a marketing strategy that uses video as the main tool to promote a brand, product or service.
Simply put, it is the art of telling stories and providing information through short videos, with the goal of engaging audiences, increasing visibility, and ultimately generating sales.

There are many companies today that resort to video content marketing, one of the many applications of content marketing.

Result. Increased brand awareness and more customers.

Video content marketing is not just a trend, it has become an essential component of an effective marketing strategy.

The statistics speak for themselves: more than 500 million hours of video are consumed on YouTube every day, and 87 percent of online marketers use video content to engage their audiences.

This is an unmistakable sign that video has the power to capture attention like no other format.

The Video Content Marketing Imperative

Some projections claim that 80 percent of Internet traffic is video. This figure is not only impressive, but also indicative of the fundamental change in the way people consume online content.

This paradigm shift offers companies an unprecedented opportunity to connect with their audiences in more meaningful and engaging ways.

The reality is clear: consumers prefer video. Not only do video tutorials and product reviews facilitate decision making, but video content also generates unparalleled engagement.

Studies show that video on social media gets 1,200% more shares than text- and image-based content.

This makes video content marketing an invaluable channel for amplifying brand visibility and increasing audience engagement.

How to do video content marketing

We’ve said that video content marketing can bring great benefits in terms of conversions.
Not sure where to start? Ask your audience.

Have you ever thought of doing a Facebook survey and asking your audience directly what they want and need? That’s the best place to start.

Think about your typical customer when you have to create video content, what might really interest them, give them useful information that can improve their lives, entertain them, entertain them.

Remember that the same rules that apply to written content marketing apply to video marketing: focus on the value you are providing to your customers.

Don’t think about selling, you won’t get anything, you’ll just be annoying and boring. Think about centering everything around a story.

Make the most of the emotional power of video by appealing to your consumers’ needs. Try arousing your audience’s curiosity with questions and perhaps using teasers to get their attention.

Your video should immediately convey its value and answer the questions “why should I watch it?” “is it useful?”

In addition, one-fifth of viewers will click on a video within 10 seconds or less.
Get right to it: this is what video experts recommend. Our advice? Start your story and keep it short, within the first 5-10 seconds.

Most important, take care to optimize it for Seo, so your videos will be found more easily by search engines. In this case, descriptions are everything, make sure your videos are distinguished by relevant keywords.

a woman explains in a video how to use a cosmetic

Video content marketing: a couple of examples

Let’s start by listing some of type of video content you can make to capture your user’s attention:

Demonstration videos: They show how to use a product or service.
Video tutorials: They provide step-by-step instructions on how to do something; they are very effective especially for launching a new product or service.
Video testimonials: They show satisfied customers talking about their products or services.
Behind-the-scenes videos: They show a company’s creative or production process.
Funny videos: They create positive emotion and increase brand awareness.
Live video: They allow real-time interaction with the audience.

Now let’s look at some simple examples of how to set up your video content strategy.

Do you have a clothing store?

Instead of simply showing pictures of your clothes on a website, you can create videos that show people wearing your clothes in real situations, perhaps while having fun.

You want to amplify the Social reach and effectiveness of the video: have your customers wear them, make them testimonials of your product. They will feel important and appreciated and will share the content with their contacts.

Do you sell personal care products?

Make tutorials to explain:

how to use your products
what are the active ingredients
At what time is it best to use a cream
How to perform thorough skin cleansing.

Involve your customers as well. Ask them how they use the product and what information is of interest to them.

Are you a garden equipment manufacturing company?

Make videos to explain how:

cut the grass, or the hedge
safely use various equipment
Perform maintenance and cleaning of various tools.

The Tangible Benefits of Content Video Marketing

Adopting a video marketing strategy leads to measurable and significant benefits:

Increased Brand Awareness: Videos have the ability to spread your brand message across different platforms, reaching a wider audience.
Customer Loyalty: Through engaging stories and valuable content, videos can help build and maintain customer loyalty.
Engagement: Videos are more engaging than just text or a static image. People love to watch videos, and this increases the likelihood that they will stay on your site or social page longer.
Visibility: Videos are easily shared on social media and other online platforms. This means your content can reach a much wider audience.
Trust: Videos allow you to show the human side of a business and build trust with your potential Customers.
Improved SEO: Videos not only increase dwell time on the site, but search engines also tend to favor content that provides a good user experience, including videos.
Conversions and Sales: Sales: Videos can be used to present products more effectively and to drive customers toward a purchase. Integrating videos into your pages can increase conversions. Studies show that a video on a landing page can increase conversions by up to 80 percent.

Effective Strategies for Online Video Marketing

To make videos that capture attention and encourage action, consider the following tips:

Create valuable content: Your videos should be interesting, informative and engaging.
Be consistent: Post videos regularly to keep your audience’s attention.
Know Your Audience: Use surveys and feedback to understand your audience’s preferences and needs, tailoring your content to respond effectively.
Enhance the Narrative: Build your videos around stories that resonate with your audience, leveraging emotions to create a deeper connection.
Be Short and Direct: Capture attention in the first few seconds and get straight to the point to keep viewers interested.
SEO optimization: Use relevant descriptions, tags and titles to ensure that your videos are easily found online.
Promote your videos: Share your videos on social media, in your blog and through email marketing.

Digital video marketing: which channels and platforms to use

Below is a brief presentation of the main platforms you can use depending on the type of video you want to produce:

YouTube
It is the world’s largest video sharing platform with a huge audience.
It offers monetization tools such as advertisements, channel subscriptions and merchandising.

Vimeo
It is an alternative to YouTube, with an audience more oriented to the creative and professional sector.
It offers superior video quality and more advanced analysis tools.

Facebook
It is a social network with billions of active users. You can create a business page and post your videos directly there, thus reaching your target audience. In the videos you can also talk about your products and invite the user to purchase in your Shop.

Instagram
It is a very popular visual platform, perfect for short, engaging videos. You can use the Reels and IGTV features to share your content. As with Facebook for In videos you can invite the user to purchase in your Shop on the social channel.

TikTok
It is a rapidly growing platform, especially among young people. If your target audience is young, TikTok can be a great channel to reach new customers.

LinkedIn
It is a professional social network, ideal for promoting B2B content. You can share technical videos, or demonstrations to showcase your expertise and generate leads.

Dedicated streaming platforms
If you have a larger catalog of video, you may consider using platforms such as Vimeo Pro, Wistia or Brightcove, which offer advanced features for managing and distributing video content.

If you want to push on content marketing, also read these articles:

Video content marketing for your Business