Creating a business page on Facebook: Why?

mock up of some posts on Albore Design's Facebook channel.

In this article we explain why creating a business page on Facebook can be extremely useful for your Business and your social media marketing strategy.

That Facebook can be a great opportunity for any business we have been reiterating for a very long time now.

You only need to read our articles that we publish in the Facebook section of our website to realize this.

2 Billion global users worldwide. 30 Million in Italy.

This is the calling card of this Social Network, which has evolved exponentially and conquers new markets and users every day.

By now, many companies carry out Marketing activities on Facebook for multiple reasons:

Improve your visibility
Increase the number of Customers and Contacts
Pampering the Customer through Social Caring.
Implementing Corporate Social Responsibility Strategies
Activate viral campaigns
Improve your Brand Awareness

It is important to use the Facebook channel according to what is defined in one’s positioning strategy to make sure we reach our potential target audience.

mock up of some posts on Factory Communication's Facebook channel

Facebook business page: Why is it important?

Before explaining the potential in detail, it is important to analyze why it is essential to implement an effective and efficient social media strategy.

The basic element of growing a business is to be present where our potential customers are looking for us.

Social channels and Facebook, specifically, allow us to be found by our potential target audience, i.e., our target buyer person.

Companies constantly need to relate to their potential audiences.

Before the advent of the Internet and social media, marketing and communication activities were mainly push.

The Company, through television, newspapers, radio billboards, publicized its beliefs, values, and products and services.

There was very little interaction with the public.

Today, the Internet and social media have disrupted this paradigm, making the user or customer the absolute protagonist.

Nowadays, he no longer approaches the purchase of a product passively, but carries out online research in advance, either through search engines or social channels. He reads reviews and comments on companies, etc.

Basically, it creates in one’s mind an image of the Company, its products and services.

This is why it is essential to use social channels and Facebook to interact with our potential audience. Answer questions and give useful information.

mock up of some posts on GarageMania's Facebook channel

Corporate Facebook page or profile?

Remember that there is a fundamental difference between Personal Profile and Business Pages.

The former, as the word says, is to be used to publish information about a person.

Corporate Pages, are born precisely for the purpose of creating visibility, engagement and thus Business for a company, store or professional activity.

We strongly advise against creating Personal Profiles to convey Companies for several reasons (unfortunately, so many still do):

Facebook considers this to be incorrect and congruent with its own Policies. If it notices that a profile is being used as company pages it removes or transforms it, causing so much information to be lost;
You cannot take advantage of the full potential of BUSINESS PAGES such as managing multiple addresses and locations;
You cannot make Promotions or Offers.

Creating a Facebook page for Company allows you to reach potential customers

For this reason, it is essential to take maniacal care in setting up our Facebook business page.

Every day, the social network in blue inserts new features and new services.
But that’s not all. It allows us to set the page in such a way that, the user, can immediately find all the information that is useful for him.

In fact, several models are available, designed to meet different business needs.

Trivial, but essential, is to take advantage of the header space (cover image), where all kinds of content can be uploaded: static images, slideshows, videos.

In addition, it is also important to include business data such as address, phone number and website.

It is an important space, because it allows us to communicate right away to our potential customers, our company values: why choose to follow our page.

Once the Facebook business page has been set up as best as possible, it is essential to set up an editorial calendar.
The editorial calendar, as with a newspaper, allows us to plan the publication of content.
And as we all know, every newspaper has its own beliefs, its own editorial line, its own topics.

This is how our page should be.

Thanks to Facebook insights you can see so many statistics — Thanks to Facebook’s Insight section you have a well-organized panel of statistics. Shares on page, views, new likes, Audience coverage, interactions with posts. These are just some of the information Facebook makes available to us. In addition, you can also compare some statistics with those of some key competitors.

Facebook business page: Why should the user click “Like”?

Why would the audience on Facebook decide to start following our page by switching from general user to Follower?
Because we provide them with quality content.
And they are written according to the values, products and services we want to convey.

Because, in the past 10 years, social networks have become a virtual place of strong aggregation and sharing of users who:

I am looking for useful and interesting information
They exchange and share ideas on a wide variety of topics
They read reviews on products, or services they wish to purchase
They look for places they want to visit, to plan their own vacations or trips
They are looking for information to find a new job.
They choose the restaurant where they will spend the evening

Therefore, it is essential to be there. To be able to provide useful answers and respond to any comments or criticisms. This approach allows us to put the Customer at the center of our strategy.

Facebook business pages for customer care

So many companies are using their Facebook Page to do Social Customer Care.
That is, they answer users’ questions, they try to figure out how they can help them. How to solve their problems.

They have just purchased a product, but don’t know how to best use it, “Don’t worry Ma’am, I’ll send you the link to the online guide right away.”
They need to book a room, but do not know if the facility accepts animals.
They want to book a study abroad trip for one of their children, but they do not know what documents are needed to go to America.

The reasons for contact are endless.
The closer the Brand is to the user, the greater the opportunities for the user to decide to become a Client.
Doing social media marketing on Facebook is one of several activities that are part of digital marketing.
They are one of the endless resources that a Marketing Agency such as Factory Communication uses on a daily basis to get its clients’ business off the ground.
A proper social media strategy on Facebook then implements other activities such as, for example, campaigns with Facebook ads, to:

Increase the visibility of the page
Acquire new leads, followers and customers
Improve post engagement
Increase brand awareness

We believe it is now clear to everyone why it is essential to open an Official Facebook Page, not to be confused with a Facebook Profile.

Facebook create a business page: scroll down to the Services Section

The Services section on the Facebook Page greatly increases the business of your business.

Perhaps the definition services is too limiting, since it also allows you to manage appointments.
A great opportunity for professionals in every field.

The services section further enriches and expands the value of a page, where the user already finds basic information such as: address, contact information, photos, videos, gallery, business offers, etc.

Thanks to the services section, every company or business has the opportunity to clearly communicate what it is about.

Not only that. It increases the visibility of the page itself as services are indexed in Facebook.

A user can come to our page even if they do not know our company. This is definitely a goal.
It is definitely a challenging job, but we assure you that it gives its satisfactions.

If constantly updated, your Facebook business page will allow you to:

Acquire new followers
Increaseengagement, that is, interactions with your content
Improve positioning, visibility and web reputation of your company and business
Improve the customer experience or user experience
Offer support services to your clients and potential clients.

In a word: business

Creating a Corporate Facebook Page: Offers Section

Facebook Offers is a useful tool as it allows you to create lots of interesting and engaging offers to boost your company’s business.

Facebook is now an ever-evolving hotbed of ideas.

From social network and content of texts, images and videos it is increasingly becoming an integrated platform, a micro world where the user can find so much information, opportunities, offers and promotions and the Company in turn can generate Business.

Let’s look in detail at the different features of the Facebook Offer Button.

Photography. A picture speaks and convinces more than a thousand words
Offer Type: here we can choose what kind of offer is right for us: there are currently 6 different types of offers.
Discounted items and/or services: we have 30 characters to convey the product or service we want to put on offer;
Date and time when the offer expires;
Where it can be used: Online or at the point of sale. If you select this option your address appears;
Promotional code. If you want to keep track of the effectiveness of the campaign, you can also enter a promotional code;
Main Action: As many as 5 different Call to Action are provided to meet all kinds of needs. For example, if you have a restaurant, you could communicate a promotional code to present when making a reservation.
Description (optional): we have 1,000 characters available. We do not assume that price leverage is more than enough to convince a person to buy. In the age of Groupon and “Online Discounts” portals, price leverage is now an almost marginal element.
Terms and Conditions (optional): If the offer includes limitations, or special terms for returning a product, it is essential and ethically correct to notify the user.

Do you want to detach from the competition and win in the increasingly competitive market?
Entrust your Facebook marketing and social media strategy to Factory Communication.

Facebook business pages: Conclusions and suggestions

Now you have all the basic information to prepare your campaign. But be careful, as we always say, it is not enough to know the tool well. You have to think about and design the right campaign:

Who is our Target Audience? Gender, age, social background, culture, spending ability…
What is the territory? Does the campaign refer to products that can be purchased online, or is it a promotion of a Restaurant located in a specific area? Or is it an offer that applies to a chain of Franchised businesses?
What is the message: often we are convinced that it is enough to apply a steep discount to sell. This is no longer the case.
He does not win who uses price leverage or simply. Today the consumer has all the tools, the ability, the desire and the interest to inform himself. Often times you find consumers who know more than the sellers or shopkeepers themselves.

Now you have all the tools to plan your Facebook promotional campaign.

Do you want to make your own Facebook advertisement to increase your Company’s visibility?

Find out how to. Read these articles.

Why create a business page on Facebook