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content creator in video production

Factory Talent Agency – Influencer and Content Creator Validation.

The creator economy is growing and growing: it is a key strategy for brands to speak to audiences in an authentic, bottom-up way, letting users-through creators and influencers-tell their products and services.
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girl records video for content ugc

UGC Creator: the future of influencer marketing is real, authentic and performing.

Brands that want to win the trust of consumers know that people no longer want to be “advertised”: they want to see real experiences, credible stories, and authentic content. And this is precisely where the figure of the UGC Creator – the new frontier of influencer marketing – comes in.
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an influencer is recording a video explaining a hair dryer

AGCOM and Influencer Marketing: code for content creators

In this article we discuss AGCOM and influencer marketing: learn about the new code of ethics for influencers: obligations, sanctions and to whom it applies. All the guidelines for businesses.
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Influencer Marketing: strategies to increase the visibility of your brand

Influencer marketing is a communication strategy of collaborating with influential figures on social media to promote products, services or company values.
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A smiling bearded man in over a yellow comic strip with the words Influencer Marketing Trends 2024

Influencer Marketing Trends 2024: what you need to know!

Influencer Marketing Trends 2024 is a detailed report of how the dynamics of Influencer Marketing in Italy and Europe have evolved.
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Influencer Marketing ROI: how to calculate it?

Have you activated influencer marketing campaigns before? If the answer is yes, know that to determine the true success of such actions you need to know how to calculate the ROI (Return on Investment) of your Social Campaigns.
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Become an Influencer from scratch and earn

Here is an article explaining how to become an influencer and earn money, starting from scratch. We explain the difference between the main social channels and what activities you need to accomplish if you want to pursue a career as an influencer.
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The best Hashtags for your Social Media Communication.

Social Media Communication: find out how to identify the best Hashtags for Instagram and other social channels!
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Viral Marketing Factory Communication

Viral marketing: when word of mouth becomes a strategy

The word viral in recent times has become one of the most commonly used words in everyday language, but when this term is put side by side with marketing, we see a new way of disseminating content for commercial purposes emerging.
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5 images depicting a young influencer on Instagram

Nano influencers: the future of social media!

Nano influencers are the future of social media. Brands are saying goodbye to larger influencers and entrusting many of their campaigns to nano and micro influencers. Let’s find out together why.
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Influencer Marketing examples

In this collection of articles, you will find Influencer Marketing examples and activities that can be carried out to launch your company on social media.

Influencers are not necessarily known to a wide audience. They generally have a large following in a particular sector.

Obviously, one of the tools most used by influencers is social networks.

The Influencer Marketing strategy is extremely effective when integrated into your communication and web marketing strategy. It can significantly increase visibility, reputation, loyalty and brand positioning.

Let’s find out how.

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