PPC campaigns or Pay per Click are a revolutionary advertising tool that allows you to design and implement marketing and communication activities at extremely low costs, with in-depth measurability and high average returns.
PPC campaigns are part of the activities defined as SEM (Search Engine Marketing).
There are several online channels that allow you to run PPC campaigns.
One of the best known and most widely used is undoubtedly Google Ads. This is followed by Facebook ADS, which also integrates Instagram, Twitter Ads and LinkedIn Ads.
