Social Media Marketing

Articles & News

Influencer marketing today represents one of the most strategic components of any company’s digital marketing mix. The goal is no longer to preside over social media platforms, but to integrate them into a communication strategy capable of connecting corporate messages with the right people, at the right times and in the most relevant contexts.
The creator economy is growing and growing: it is a key strategy for brands to speak to audiences in an authentic, bottom-up way, letting users-through creators and influencers-tell their products and services.
The Instagram feed algorithm and TikTok never sleep. Maybe we do, but they are there, ready to judge each of our content as if it were a talent show final. In this article we will try to understand how to leverage them to grow your brand in a natural, effective and sustainable way.
Brands that want to win the trust of consumers know that people no longer want to be “advertised”: they want to see real experiences, credible stories, and authentic content. And this is precisely where the figure of the UGC Creator – the new frontier of influencer marketing – comes in.
In this article we want to explain how to use Reddit for SEO, with a specific focus on reddit link building and creating quality reddit backlinks.
Artificial intelligence is revolutionizing the way we work, communicate and create. The latest innovation in this field comes from Google Labs, which recently launched Mixboard, an innovative tool designed for visual brainstorming and moodboard creation.
In recent years, technology has transformed the way we discover content online. Google Discover, Google’s popular personalized news feed, is undergoing a major transformation.
Social TV represents the convergence of television and social media and allows viewers to interact with television content in real time through social networks. Find out how it can be used by Companies to acquire customers and increase sales.
Instagram and TikTok are actually working on bringing their platforms directly to smart TVs, with the development of native apps dedicated to big screens. What new scenarios and opportunities might there be for Companies?
Facebook JOB is redefining recruitment strategies as it takes place directly within the world’s most widely used social platform, with significant impacts on companies offering traditional and digital recruiting services.
Website and social network: in this article you will find lots of information and data explaining why it may be important for your Company or business to have both. Let’s see together why it is the winning strategy for reaching, engaging and converting customers in 2025.
Creating a social network with WordPress: discover benefits, strategies and tools to launch your online community in a professional and scalable way.
Do you want to find out how to increase the YouTube visibility of your Company, your products and services, and your Bran? You’ve come to the right place. Take 5 minutes and read this article.
In today’s digital landscape, companies are constantly looking for new channels to reach qualified audiences and achieve a higher return on investment than traditional social media. Read this article to find out why investing in Pinterest Ads: data, benefits and winning strategies for entrepreneurs who want to grow with advertising on Pinterest.
Integrating WooCommerce with Pinterest is a strategic choice for any business owner who wants to expand their digital presence, increase product visibility and generate sales in an organic and automated way.
In this article we discuss Pinterest Marketing and provide you with 6 tips for positioning your Company on Pinterest.
Influencer Marketing Trends 2024 is a detailed report of how the dynamics of Influencer Marketing in Italy and Europe have evolved.
If you are implementing your Social Media Strategy perhaps this article can help you because it explains which social media channels users spend the most time on.
In this article, we analyze a lot of 2024 Instagram statistics and why it has established itself as one of the most influential and fastest-growing social platforms in the world.
The latest social trend is clamoring for emotional pictures, with soft (almost vintage) colors and quotes that make you dream. In this article you will find 18 sites we have selected for you where you can download free photos.
Here is an article explaining how to become an influencer and earn money, starting from scratch. We explain the difference between the main social channels and what activities you need to accomplish if you want to pursue a career as an influencer.
Some useful tips on how to set up your Facebook Social Media Strategy to increase the popularity of your Business Page and acquire new potential customers.
In this article we look at how to increase the number of customers, sales and revenue through Facebook Canvas.
In this article we look at how to set up a Facebook Shop to sell your Products. It can become an opportunity to expand your store’s sales channels and gain new customers!
In this article we discuss B2B Video Marketing, what solutions you can adopt to expand your Brand’s visibility, acquire new customers and increase sales.
Today we are going to tell you about Data Gif Maker. A tool developed by Google and little known to the public. It is extremely useful to all those who make use of charts, info-graphics and various captions to illustrate their work more effectively.
We have, often, told you about the importance of defining your Buyer Persona, to define and choose the customers you want to relate to. In this article we look at how to develop the Facebook buyer persona with Insights.
In this article we look at why a company should have a presence on Social and what benefits it can gain by turning to a Social Media Marketing Agency.
Social Media Communication: find out how to identify the best Hashtags for Instagram and other social channels!
Get ready to discover how to turn your social media business profiles into powerful sales tools and seize all the opportunities Social Selling has to offer for your business success.
TikTok Business Account is the innovative all-in-one tool, an advertising account for professionals who want to develop their own Tik Tok Business.
Who is the social media manager? What tasks does it perform? What knowledge and skills do you need to have in order to perform your duties in the best possible way?
Advertising on Instagram doesn’t work wonders… in this article we see why!
Why should I market with TikTok? The answer is simple, you can engage and make your Brand known to a very large segment of your audience and get closer to Generation Z users.
How to implement a Facebook Lead Generation strategy to collect leads even if you don’t have a website.
In this article we look at 4 ideas for promoting timed events or offers using Instagram Countdown in Stories and in your Social Media Strategy.
In this article you will find our 4-point checklist for choosing your social media consultant.
In this article we explain why creating a business page on Facebook can be extremely useful for your Business and your social media marketing strategy.
The word viral in recent times has become one of the most commonly used words in everyday language, but when this term is put side by side with marketing, we see a new way of disseminating content for commercial purposes emerging.
The Facebook Pixel what it is, how to use it, and why it matters!
Generating leads means increasing the likelihood of selling. Leads are contacts potentially interested in your products or services.
Twitter has become a key part of digital marketing. Yet, being present is not enough to be successful.
The social media audit is a key strategic tool to thoroughly evaluate the performance of company profiles, identify strengths and weaknesses, and compare with competitors.
SEO on YouTube allows you to increase the visibility of your channel and videos. Find out how to implement it.
As of today, it is possible to do SEO on LinkedIn. This can be great news, especially for professionals who want to network and use the professional social to attract new contacts.
Do you want to increase trust and loyalty with your customers and contacts? Do you want to create targeted strategies to increase sales opportunities? Find out why to do Marketing on WhatsApp
In this article we explain how to analyze your competitors’ advertisements on Facebook and Instagram thanks to Meta Ad Library.
Considering the differences between the algorithms of the main social networks, helps you maximize the effectiveness of your marketing strategy and achieve better results. In this article we analyze the differences between the main Social channels.
Creating a company page on LinkedIn can be very useful for the development of your Business and your Communication and Marketing Strategies
In this article we analyze Google For. If you have a temp agency, I probably would not be happy to discover these competitors.
Literally translated to “tone of voice,” by this term we denote just how a company decides to relate to the world, its customers and potential customers. It is a very important aspect of our communication, so we have to decide which way is the most appropriate to communicate our valuable content.
In this article we look at 7 moves to increase traffic to your website through Corporate Social Media Strategy.
In this article we look at what Instagram GeoTags are and why you should use them in your social strategy.
In your 2022 social strategies, what types of posts really can’t be missed? What content engages and converts?
In this article we look at how to share a story on Instagram, or a post in stories.
Your Social Selling Index (SSI) measures your effectiveness at establishing your professional brand, finding the right people, interacting with relevant information, and building relationships.
Twitter can also become an integral part of your marketing strategy, allowing you to increase sales, thanks to its e-commerce
You probably installed the “Facebook for WooCommerce” plugin and want to find out how to synchronize your Product Catalog with your Facebook Page or Instagram Channel to sell online.
Facebook has announced the new Messenger live chat that allows the famous chat to be placed on its website, thereby increasing, relationships with users.
n this article we discuss Facebook ADS Campaigns by showing you three examples to be inspired by. Originality, creativity and strategy: some design examples to use as inspiration for success.
For the past few days Instagram has enabled the ability to receive a notification when an account publishes a post, video or story.
In this article we look at why to introduce giveaways on Instagram into the social media strategy of our Businesses and Activities.
In this article we discuss Linkedin Stories and provide some interesting insights into using them in your Social Media Strategy.
In this article we look at how to get positive reviews from our customers and why they are important.
With LinkMatch for HubSpot you can import, manage and profile your Linkedin contacts directly on the HubSpot CRM.
In this article we look together at what the WhatsApp catalog is, how to use it, and why it is useful to the business of Companies.
Messenger Rooms Facebook and Google Meet: distant but getting closer In this unusual scenario, in which digitization is leading the way, there are many different software platforms and apps most used by young and old.
Donato Cremonesi, CEO and Founder of Factory Communication, was interviewed by Mario Furlan during the Mattino Lombardia broadcast. Interview topics: Social, Influencer and Focus.
In this article we will show some examples of Social strategies that you can implement to win the competition.
In this article we look at how to create custom audiences on Facebook to use in your Social Media and Marketing Strategy.
In this article you will find some tips and strategies for using WhatsApp and Telegram in your lead generation strategies
Instagram has decided to introduce a strategic innovation, eliminating the ability to view Likes. After the experiment started in Canada, the app update in Italy also brought this radical change.
7 good reasons to use Linkedin to connect with new customers and leads and increase sales of your products and services.
In this article we look at what engagement is, why it is important for your Social Media Strategy. We look at how to calculate it and what tricks you can use to improve the performance of your social channels.
Let’s look at two important issues: Facebook follower analysis and why only 8% of our users see the content we post on our Company Page.
about.me is the ideal platform for creating an official biography of your Company. A (free) service that allows the creation of a showcase page, fully customizable, an optimal solution to give visibility to all the useful information related to your Company, on one page.
How to market with Instagram: in this article we look at 3 features you can use to get your business off the ground with your social media strategy.
This past Friday, February 8, at 6:34 p.m., a strange post appeared on the Swedish giant IKEA’s Facebook Page: hhsdjh. Let’s talk about hhsdjh, the IKEA post that punctured Facebook. Typing error or social strategy(s) example?
visual storytelling, what it is and how you can use it to improve your company’s positioning in your target market
In this article we look at some activities and strategies that you can implement thanks to the Facebook page for restaurants. How to acquire new customers and increase the number of reservations.
Nano influencers are the future of social media. Brands are saying goodbye to larger influencers and entrusting many of their campaigns to nano and micro influencers. Let’s find out together why.
In this article we look at how to use Facebook Messenger ADS to do lead generation. Discover a new opportunity for Communication, Relationships and Business generation.
In this article we explain how to implement a Marketing strategy to increase contacts, customers and business of your Company.
Do you have a restaurant? Find out why it is important to implement a Marketing strategy on TripAdvisor Carrying out Marketing activities on TripAdvisor will allow you to find new customers for your restaurant
Chatbot eCommerce, do you really want to be the last one to have a chatbot? We don’t think so. Learn 10 reasons why your business needs a chatbot
Facebook Business Manager is a free Facebook tool to help businesses manage and organize their team, Facebook pages and advertising accounts, from a single platform.
In this article we look at the importance of reviews and how Amazon has turned them into Commercials.
Advertising on Instagram is a trending topic, today let’s find out together the first steps to make the best use of this tool.
In this article we see why companies on social media can greatly increase: visibility, contacts and business.
In this article we look at Facebook Messenger Bot and how you can use it to increase sales for your company or business.
In this article we look at how Instagram Stories can be used for the development of your Company’s Social Media Strategy.
In this article we discuss Facebook video streaming for groups and events! A series of new features for its Facebook Live streaming service.
In this article we look at why it is important to add a call-to-action button to your company’s Facebook page. This feature allows you to increase your opportunities to acquire new Contacts and Customers.
Groups on LinkedIn: find out why they can help you increase visibility, contacts, customers and sales!

Social Media Marketing

Benvenuto nella sezione dedicata al Social Media Marketing all’interno del blog di Factory Communication, il punto di riferimento per imprenditori e titolari d’azienda che desiderano rimanere costantemente aggiornati sulle più efficaci strategie social per la crescita del proprio business.

In questa categoria raccogliamo tutti gli articoli focalizzati sulle opportunità e sulle sfide offerte dalle piattaforme social, fornendo una panoramica chiara e autorevole sulle migliori pratiche e novità del settore.

Qui troverai approfondimenti specialistici pensati per aiutarti a progettare, implementare e ottimizzare una strategia social media realmente performante, capace di valorizzare la presenza online della tua azienda e generare risultati tangibili in termini di visibilità, brand reputation e acquisizione clienti.

La nostra missione è offrire contenuti tecnici e immediatamente applicabili, che rispondano a domande concrete: quali sono le piattaforme più adatte al tuo target, come creare una content strategy efficace, quali metriche monitorare per valutare il ROI, come utilizzare advertising e campagne sponsorizzate, quali strumenti adottare per l’automation e la reportistica.

Ogni tematica è trattata con attenzione agli aggiornamenti di mercato e alle novità degli algoritmi, così che tu possa sempre anticipare i trend e sfruttare appieno le potenzialità dei social.

Se vuoi trasformare i social media da semplice vetrina a reale leva di business, questa categoria è il tuo punto di partenza: una risorsa in continuo aggiornamento dove trovi solo articoli scritti da esperti di marketing e comunicazione digitale, pensati espressamente per il mondo imprenditoriale.

Dalla strategia all’operatività quotidiana, ogni post ti aiuta a fare scelte mirate e misurabili, orientate agli obiettivi specifici della tua azienda.

Scopri tutti i nostri articoli e inizia ora a progettare la tua strategia social media vincente!