In this article we see why companies on social media can greatly increase their digital communication by gaining: visibility, leads, sales and business.
“This type of activity falls under the branch of marketing called social media marketing.”
Every business and company must be able to address its potential target audience. Not only at the sales stage but, more importantly, long before, when the person is doing research.
He is inquiring, reading reviews, gathering information.
He is mentally deciding what, how and where to buy.
This process is increasingly happening online, on the web. Sites, blogs, social channels, are endless containers of useful information.
Therefore, it is important, dare we say fundamental, to create the right relationship with one’s audience and possible customer.
Respond promptly to questions. Thank him/her for the reviews. Assist him in the post-sale phase.
Every touch point, point of contact between the Brand and the person (customer and non-customer) is crucial to create the right feeling, the right loyalty.
The client must be able to trust us. He must think of us as useful, experienced and competent.
Companies on social media: Facebook
Now let us see how the Facebook channel can help us in this articulate activity.
That it is a great repository of information and an excellent vehicle for knowledge and visibility is now well established.
With over 1 billion users worldwide, it is a truly incredible Social microcosm.
But to make one’s Facebook page effective, it is essential to have a large audience or listenership.
To explain this passage, we are inspired by the Viverelatoscana Facebook page for which we carry out Social Posting activities.
As you can see as of today, November 11, 2016, there are about 380,000 fans, which has grown by an impressive 668 in the last week.
More than 100 messages were received and the overall rating is 4.9 out of 5.
So it means that the quality of published content is highly valued.
But let’s go find out more numbers.
On average, the likes on the posts are more than 1,000, the people reached are 15,000 to 20,000 per post.
We could call it a very good engagement.
Social media presence: what does it mean?
That if you invest in your Facebook page the right way, so not only by running campaigns but also by writing quality content, the authority of your page will go up significantly by increasing engagement and business opportunities for your company or business.
In this case, Vivere la Toscana gained notoriety by carrying out content marketing activities exclusively, thus through the publication of content deemed interesting by users. This activity is called organic growth.
On the page we post photos of beautiful places, recipes, trivia and anecdotes of Tuscany.
The audience is definitely diverse, and given the topics covered, it is easy to engage them.
Companies on social media: ADV campaigns
Definitely more arduous activity in the case of products or services that we can define as less appealing, that is, having less impact and interest on the general public.
In this case, to increase the visibility of your page you can get help from PPC Campaigns, thanks to Facebook ADS.
Pay-per-click campaigns allow you to reach an audience that does not yet know us. Increase the number of followers and increase interactions on posts.
The right mix of investment and content enable you to:
- Reaching a larger audience
- Communicate the values of your company and your products or services
- Improve your reputation
- Increase user experience
- Increase sales
Companies on social media, online presence: how?
Our advice is to find the right mix between the value of the content published on the page and the investment in the campaigns.
- Do you have a gym? You could gain several hundred new members.
- Do you have an overbooked restaurant on weekends but do little work during the week? You can increase your clientele, both lunch and dinner during the week.
- Do you have a clothing company a professional practice? Facebook and PPC campaigns can help you too. There are no limits.
If studied and applied the right Marketing and Communication strategy, it is possible to generate lots of new customers and interested people.
Almost any company or business can benefit from this, but remember that it is not enough to create a Facebook page or do a PPC Campaign.
It is essential to Design a Campaign that takes into consideration: Goals, Target, Market, Product/Service, Possible Promotion.
For this reason, it is essential to rely on a team of social media managers who have a great deal of real work experience.
We at Factory Communication, Marketing Communication Agency can implement the customized social media strategy to achieve your business and commercial corporate goals.
If you want to deepen your knowledge of Social Media for Business, also read these articles:
- Social Media Audit for Companies
- TikTok for Business: practical examples for your strategy
- Web and social networks: is it essential to have both?
- Does your social media marketing strategy include advertising on Instagram?
- Social strategy example: ‘hhsdjh’ the 6 letters IKEA went viral
- Facebook follower analysis Company page
- Social media trends 2022 the data you need to know!