Corporate Social Media Strategy to Grow Your Business

Man with a smiling beard and in the background the words Social Media

In this article we look at 7 moves to increase traffic to your website through Corporate Social Media Strategy.

Social media strategy what is it?

We can define social media strategy for companies as the design and planning of all those activities that a company needs to carry out through social media so that it can increase: online positioning, reputation, and business opportunities.

A B2C or B2B Social Media Strategy is an action plan designed to build and maintain a company’s or brand’s social media presence.

Social networks, over the past 10 years, have become a virtual place of strong aggregation and sharing of users who:

I am looking for useful and interesting information
They exchange and share ideas on a wide variety of topics
They read reviews about the products or services they wish to purchase
They look for places they want to visit, to plan their own vacations or trips
They are looking for information to find a new job.
They choose the restaurant where they will spend the evening

Before the advent of the Internet and social platforms, this exchange and sharing of news and information took place in bars, squares, and gathering places in general. Introducing the barbershop?

Today the world has totally changed. People in general and young people in particular, spend a large part of their time on Instagram, Facebook, YouTube etc. Social channels have become their meeting point and exchange of information.

This means that if we want to grow our businesses, we need to be present where people meet. That is, on social media.

We must have the ability to intercept and engage users in discussions on our online channels, with the goal of piquing their interest.

We must generate attraction to our brand and make sure that, people who are part of our target audience, become our customers.

Another important element to take into account is that people tend to post, every day more and more, comments, criticisms and opinions about everything. And this is regardless of whether the Company being criticized has an online presence.

This means that, for a company, it is no longer possible to ignore social platforms. It is essential to be there in order to manage “everything that is said about them.”

Intercept users’ discussions, understand their sentiment, understand what they want.

In some cases, for example, it is possible to gather useful suggestions on how to improve or supplement our product or service.

In other cases, we might realize well in advance that people are looking for a product that does not yet exist, and we would then have a huge advantage over our competitors.

Or, more simply, that our restaurant is not working because one of our waiters is particularly rude.

I hope I have given you many good reasons to decide that your Company needs a social media strategy, done properly.

This type of strategy is essential for entrepreneurs for several reasons:

Brand Awareness

An effective social strategy can significantly increase brand awareness.

Through interesting content and targeted interactions, companies can reach a wide audience, leading to greater brand visibility.

Customer Engagement

Social media offers a unique platform to interact directly with customers and build relationships.

Responding to comments, sharing relevant content, and engaging the audience in conversations can improve customer loyalty and satisfaction.

Feedback and Insight

Social media interactions can provide valuable feedback and market insights.

Listening to what customers say on social media can help entrepreneurs better understand the needs and preferences of their audience, driving innovation and product improvement.

Lead Generation and Sales

A well-designed social strategy can drive lead generation and direct sales through promotions, targeted advertising and effective call-to-actions.

Social media can be used to drive traffic to the company’s website, increasing the chances of conversion.

Brand Positioning

Social media allows entrepreneurs to position their brand in a certain way, communicating values, missions and stories that resonate with their target audience.

This can help differentiate the company from the competition.

Cost – Efficiency

Compared to other marketing channels, social media can offer a relatively high return on investment at a relatively low cost, especially for small businesses or start-ups with limited budgets.

Analysis and Measurement

The analytical tools available on social media allow you to measure the effectiveness of your social strategy, providing data on reach, engagement, conversions and more.

This helps entrepreneurs continuously optimize their strategies to improve results.

In summary, a social media strategy consulting is crucial for a business owner because it can improve brand visibility, engage and satisfy customers, gain valuable market insights, generate sales, effectively position the brand, and do all this in a cost-effective manner.

Recent research says that Social Networks are the new Google, that is, the main tools for online information searches. Also referred to as Referrals.

Until a few years ago, absolute supremacy as a search engine was, without a shadow of a doubt, held by Google.

Today, Social Media are increasingly a traffic vehicle for Web Sites, which are the primary means by which users go in search of information.

Social are thus even more impactful referrals than search engines.

A referral occurs when a user clicks on a link, banner, or other thing that directs him or her to a page on a Web site.

Information about the source site(referrer) is thus acquired from the target site, which includes the URL, any search terms used, time and date.

In simple terms, the phenomenon occurs when, for example, you reach for an article because you spotted the title or abstract on your Facebook timeline, Twitter, etc…

In this case, the Social Network of reference, is really the referral, i.e., the medium that allowed you to reach a site and acquire extra reading of the article.

Leaders in this field have always been the search engines, but according to the best-known analytical companies, Google is seeing more and more declines these days and a noticeable overtaking by the major Social Networks.

There are many reasons for this, chief among them being the very large percentage of users enrolled in the Blue Social Network (2 Billion global users worldwide. 30 Million in italy.) who use it not only for fun but also to search for key info.

Secondly and not to be underestimated is the fact that most of the traffic is no longer driven by Google but directly from Newsletters, Specific Sites and Social Channels.

In all of this, content and especially the ability to ensure that it is read by a wide pool of users play a key role.

It is not enough for content to have a good SEO basis for Google, but it is necessary to build aneffective content distribution network. How?

Throughoptimizing the content on their Website but also their online presence on major Social Media(Social Media Optimization).

Do you want to increase your website traffic through social marketing strategies?

Here are 7 moves to gain quality traffic and win new Lead (possible customers).

Companies and marketers have realized how useful digital social marketing can be in driving quality traffic to the site and retaining new customers (while retaining repeat customers).

The website is the landing point for all web communication.

Social networks are the sounding board, the megaphone of our communication.

Before analyzing the activities we can do to make our site visible through social media or social networks, it is important to talk about the buyer persona.

What is the buyer persona? We could call her our ideal customer. The person we would like to welcome in our stores, restaurants. Whom we would like to meet in meetings.

It is not the focus of this article, but I can assure you that creating your own buyer persona is a huge advantage and allows us to plan the right strategy and communication activities.

But how to make one’s voice heard?
Here are 7 decisive moves to drive traffic to your website or blog via Social Media channels.

1. Make sure the url of the site is visible in the bio section

All social channels have a dedicated space for corporate promotion.

Make sure you have included the website link in your bio, or in the info section of your profile.

This will allow you not only to have more authority, but also to intrigue and accompany your visitors to take a first step: visiting your website.

2. Remember to share your posts, always

Whenever you write a post on the site, share it via social.

Leverage your social media presence to drive traffic by sharing your posts.

Take note, then, of those posts that performed better and prepare to re-share them again.
So-called “evergreen” posts never die, especially if they are of quality and helpful to the user.

3. Offer answers to your interlocutors

People who visit your Facebook page are probably hunting for information.

For example, he wants to know the opening hours, get more info about the product catalog, ask for technical support, know the exact address of the company or store, and so on.

All you have to do is offer answers to your visitors by directing them to the specific site or landing page (product page, contact page, technical support page, etc.). Simple, right?

4. Create a Winning Call To Action.

One of the key points of social media activities is to define what users should do after visiting your social profiles.

Let your visitors know what to do and where to go with a good CTA Call To Action.

Some popular CTAs are “Visit Now,” “Join Now,” “Click Here,” and “Share on Facebook.”

These call-to-actions work great if they are supported by an original message that can engage the user to the point of saying “Yes!” and hitting the magic button.

Be sure to be creative!

It is important to optimize at the SEO (Search Engine Optimization) level not only the site, but also social.

So make sure your bio and pages are enriched with keywords relevant to your product or service.

Fill in all fields so that your profile is complete.

Did you know that putting the link in your social media bio will also increase your website’s SEO?
So you create high quality backlinks!

This activity is called Link Building.

Step 6. Create original and relevant content

Content is the king, said Bill Gates.

The Secret of an inbound marketing lies in creating content that is interesting to the target audience (potential customer).

Original, relevant and quality content will always have a positive return and will never die.

Especially if this content is useful to the user, that is, if it offers solutions to problems.

Today’s user is shrewd and has a nose, if he doesn’t like something he will bounce it, and you will go down into the darkest meanderings of the Serp.

For this reason, it is essential to make a detailed editorial plan with different types of content (articles, videos, tutorials etc.) developed specifically for your users.

Step 7. Optimize the site for sharing from mobile

Today most browsing is done from mobile.

It is critical that your site also be optimized for the ubiquitous smartphone or tablet.

So, optimize share buttons for mobile as well, not just desktop.

One tip: Always check the social sharing options on your mobile devices.

Remember that in order to implement a winning social media strategy, it is essential to start with a Social Media Audit of Company channels.

Of course, socials do not work on their own. In fact you need a good foundation from which to start. Like a website!

Find out how Factory Communication can help you build your website.

Corporate Social Media Strategy for Your Business

Why implement a Corporate Social Media Strategy

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