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The real question is how to use influencers, not whether to use them or not!

In recent years, creator and influencer marketing has been told as a well-established lever. Yet as the market continues to grow, the way brands need to approach it is radically changing. The real question today is no longer “to use or not to use influencers?” The question is how to really use them strategically.
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Brand identity: what it is, what elements make it up, and how to build it for your SME

For an Italian SME, building a solid brand identity means deciding how to be recognizable, credible and desirable to its customers, collaborators and partners.
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How to choose an influencer marketing agency: the guide for Italian SMEs

What to look for in an influencer marketing agency and what to avoid. Practical guide for SME entrepreneurs: key questions and measurable KPIs.
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Wine bottle with a white label that reads No Alcohol

Marketing no alcohol: how to talk to those who choose to stop drinking

Dealcolated wine, mocktails, zebra striping: find out how no-alcohol marketing is redefining Italian Food & Beverage and the opportunities for SMEs.
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Influencer marketing 2026: from campaign to system

Influencer marketing is no longer a novelty. It is no longer an experiment. It is no longer even an opportunity to be explored: it is structure. It is an integral part of how brands build presence, relationship and value in the digital marketplace.
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Influencer Marketing – The four dimensions of a system that works

Discover the 4 dimensions for building an evolved Influencer Marketing architecture capable of generating real and measurable value in 2026.
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Claude design

Claude design what it is: the strategic guide for Italian entrepreneurs and SMEs

On April 17, 2026 Anthropic launched Claude Design, a service that allows people to create designs, interactive prototypes, slides, and marketing materials by talking to an artificial intelligence.
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Influencer is explaining a plate of food in front of the camera

Influencer marketing for restaurants: how to choose the right strategy (and the right agency)

Imagine a full table every night, not thanks to expensive advertisements, however, thanks to the authentic voice of someone who has experienced your kitchen firsthand. This is not a utopian scenario: it is exactly what happens when an influencer marketing campaign is built judiciously, with the right strategy and the right profiles by your side.
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The word growth is made of 6 white dice. The word hacking is a handwritten black color the background is yellow

Growth hacking: how it can be ethically applied by an SME

Learn about growth hacking: meaning, techniques and strategies for growing your business quickly and sustainably. A practical guide for Italian entrepreneurs and SMEs.
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Anthropic services for businesses: a practical guide

From Claude Opus, Sonnet and Haiku models to Claude Code, Cowork and Claude Design: the complete guide to Anthropic services with recommendations for studios, SMEs and large Italian companies.
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Illustration consisting of a composite of images related to different types of pasta + 8 different reports pertaining to competitor analysis

Competitor analysis in the Food & Beverage industry in 5 steps

In the Food & Beverage industry, competition never sleeps. New brands are constantly emerging, consumer trends are changing rapidly, and margins are thinning. In this scenario, understanding what your competitors are doing is not a luxury: it is a strategic necessity. In this guide we explain how to conduct an effective competitor analysis in the Food & Beverage industry in 5 concrete steps, with practical tools and tips designed for Italian SMEs.
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Smiling girl is taking a picture with her phone

The 10 (+3) new features for the Influencer and Creator Economy 2026

Influencer marketing today represents one of the most strategic components of any company’s digital marketing mix. The goal is no longer to preside over social media platforms, but to integrate them into a communication strategy capable of connecting corporate messages with the right people, at the right times and in the most relevant contexts.
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influencer content creation

Influencer marketing integrated into digital strategy

Influencer marketing today represents one of the most strategic components of any company’s digital marketing mix. The goal is no longer to preside over social media platforms, but to integrate them into a communication strategy capable of connecting corporate messages with the right people, at the right times and in the most relevant contexts.
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content creator in video production

Factory Talent Agency – Influencer and Content Creator Validation.

The creator economy is growing and growing: it is a key strategy for brands to speak to audiences in an authentic, bottom-up way, letting users-through creators and influencers-tell their products and services.
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girl records video for content ugc

UGC Creator: the future of influencer marketing is real, authentic and performing.

Brands that want to win the trust of consumers know that people no longer want to be “advertised”: they want to see real experiences, credible stories, and authentic content. And this is precisely where the figure of the UGC Creator – the new frontier of influencer marketing – comes in.
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Proximity marketing: what it is and what it can do for your business

In the modern marketing landscape, proximity marketing (or proximity marketing) is emerging as one of the most innovative and effective strategies for reaching customers.
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an influencer is recording a video explaining a hair dryer

AGCOM and Influencer Marketing: code for content creators

In this article we discuss AGCOM and influencer marketing: learn about the new code of ethics for influencers: obligations, sanctions and to whom it applies. All the guidelines for businesses.
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Brand Positioning: an important requirement for every company

Are you the head of a company that wants to make its way in today’s market? Well, Brand positioning will help you stand out among a multitude of companies offering all kinds of products and services, including probably, those similar to what you offer.
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Ideas for attracting customers to a restaurant

Every entrepreneur who runs a business is faced with a daily challenge: how to increase and find new customers and increase sales? In this guide, I will take you step-by-step through the exploration of the best marketing and communication strategies in simple, direct, action-oriented language.
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SEO consulting for restaurants: Increase your online visibility

Learn how SEO consulting for restaurants can grow your business in 2025. Effective strategies, trends, and tips for dominating local searches.
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Description of menu dishes: you have to give value to your Product

If you have a restaurant and want to find out how to increase the average value of your receipt, you should definitely read this article
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Influencer Marketing: strategies to increase the visibility of your brand

Influencer marketing is a communication strategy of collaborating with influential figures on social media to promote products, services or company values.
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Influencer Marketing Agency in Milan

We select the best profiles most akin to your Brand and promotion. From the world of Top and Celebrities, through Mid-tier and Micro Influencers, but also Nano or UGC Creator so that your brand reaches the audience in an authentic, ethical and natural way.
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one hand holds a position pointer

Local SEO: comprehensive guide for Local Businesses and Activities

Local SEO has become a crucial element in the digital marketing landscape, especially for companies that want to strengthen their online presence and want to be found by users who are doing a Google search for services “near them.”
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Food and Beverage Marketing

Food and Beverage is one of the sectors where brand identity, storytelling and digital presence make the difference between a passing establishment and a benchmark brand.

A mouth-watering hamburgerIn this section, we have collected all the articles that Factory Communication has dedicated to communication in the world of food and beverages: marketing strategies for restaurants, bars, wine bars and producers, guides to food and wine content marketing, local SEO for restaurants and digital tools to attract and retain customers.

Whether you run a Michelin-starred restaurant, a winery, a craft brewery or a food brand, here you will find practical insights and case studies to help you communicate your product effectively.

In Food & Beverage, good communication is a key ingredient for success.
Explore the articles and discover how Factory Communication works with the food and wine sector.

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