Food and Beverage Marketing Archivi

July 23, 2026

International SEO Strategy: When Is It Really Necessary, and When Is It Enough to Just Translate the Website?

We took “prosciutto crudo” and tracked it across five markets. The results explain why a perfect translation can go unnoticed—and in which cases it makes sense to switch to an international SEO strategy.

July 8, 2026

Local Influencer Marketing for Restaurants: How to Fill Tables by Reaching the Right People

A restaurant thrives when people who live or work within a few kilometers know it exists, trust what it says, and—sooner or later—walk through the door. In this guide, we’ll look at how it works, how to choose the right creator, how to structure a partnership, and how to truly measure results.

June 26, 2026

Artificial Intelligence and Brand Reputation: How to Protect and Strengthen Your Brand Online

All it takes is one misplaced review, a comment that goes viral, or an unflattering article on the first page of Google to change the perception of a company built up over years of hard work. Find out how and why to manage your company’s online presence.

June 17, 2026

E-commerce Returns and the Right of Withdrawal Online: What’s Changing Starting June 19, 2026

As of June 19, 2026, this imbalance will be corrected. The new Article 54-bis of the Consumer Code introduces a digital feature dedicated to cancellation—the so-called “cancel button”—which allows consumers to cancel a purchase just as easily as they made it.

May 29, 2026

The real question is how to use influencers, not whether to use them or not!

In recent years, creator and influencer marketing has been told as a well-established lever. Yet as the market continues to grow, the way brands need to approach it is radically changing. The real question today is no longer “to use or not to use influencers?” The question is how to really use them strategically.

May 24, 2026

Brand identity: what it is, what elements make it up, and how to build it for your SME

For an Italian SME, building a solid brand identity means deciding how to be recognizable, credible and desirable to its customers, collaborators and partners.

May 18, 2026

How to choose an influencer marketing agency: the guide for Italian SMEs

What to look for in an influencer marketing agency and what to avoid. Practical guide for SME entrepreneurs: key questions and measurable KPIs.

May 3, 2026

Marketing no alcohol: how to talk to those who choose to stop drinking

Dealcolated wine, mocktails, zebra striping: find out how no-alcohol marketing is redefining Italian Food & Beverage and the opportunities for SMEs.

April 30, 2026

Influencer marketing 2026: from campaign to system

Influencer marketing is no longer a novelty. It is no longer an experiment. It is no longer even an opportunity to be explored: it is structure. It is an integral part of how brands build their presence, relationships, and value in the digital marketplace.

April 28, 2026

Influencer Marketing – The four dimensions of a system that works

Discover the 4 dimensions for building an evolved Influencer Marketing architecture capable of generating real and measurable value in 2026.

April 23, 2026

Claude design what it is: the strategic guide for Italian entrepreneurs and SMEs

On April 17, 2026 Anthropic launched Claude Design, a service that allows people to create designs, interactive prototypes, slides, and marketing materials by talking to an artificial intelligence.

April 14, 2026

Influencer marketing for restaurants: how to choose the right strategy (and the right agency)

Imagine a full table every night, not thanks to expensive advertisements, however, thanks to the authentic voice of someone who has experienced your kitchen firsthand. This is not a utopian scenario: it is exactly what happens when an influencer marketing campaign is built judiciously, with the right strategy and the right profiles by your side.

April 4, 2026

Growth hacking: how it can be ethically applied by an SME

Learn about growth hacking: meaning, techniques and strategies for growing your business quickly and sustainably. A practical guide for Italian entrepreneurs and SMEs.

March 19, 2026

Anthropic services for businesses: a practical guide

From Claude Opus, Sonnet and Haiku models to Claude Code, Cowork and Claude Design: the complete guide to Anthropic services with recommendations for studios, SMEs and large Italian companies.

March 10, 2026

Competitor analysis in the Food & Beverage industry in 5 steps

In the Food & Beverage industry, competition never sleeps. New brands are constantly emerging, consumer trends are changing rapidly, and margins are thinning. In this scenario, understanding what your competitors are doing is not a luxury: it is a strategic necessity. In this guide we explain how to conduct an effective competitor analysis in the Food & Beverage industry in 5 concrete steps, with practical tools and tips designed for Italian SMEs.

January 30, 2026

The 10 (+3) new features for the Influencer and Creator Economy 2026

Influencer marketing today represents one of the most strategic components of any company’s digital marketing mix. The goal is no longer to preside over social media platforms, but to integrate them into a communication strategy capable of connecting corporate messages with the right people, at the right times and in the most relevant contexts.

January 28, 2026

How to manage reviews: tools you need to know

In this article, let’s look at how to handle reviews professionally, what tools to use, and why it makes sense to get an agency to work with you.

January 9, 2026

Influencer marketing integrated into digital strategy

December 23, 2025

Factory Talent Agency – Influencer and Content Creator Validation.

The creator economy is growing and growing: it is a key strategy for brands to speak to audiences in an authentic, bottom-up way, letting users-through creators and influencers-tell their products and services.

November 27, 2025

UGC Creator: the future of influencer marketing is real, authentic and performing.

Brands that want to win the trust of consumers know that people no longer want to be “advertised”: they want to see real experiences, credible stories, and authentic content. And this is precisely where the figure of the UGC Creator – the new frontier of influencer marketing – comes in.

September 8, 2025

Proximity marketing: what it is and what it can do for your business

In the modern marketing landscape, proximity marketing (or proximity marketing) is emerging as one of the most innovative and effective strategies for reaching customers.

July 25, 2025

AGCOM and Influencer Marketing: code for content creators

In this article we discuss AGCOM and influencer marketing: learn about the new code of ethics for influencers: obligations, sanctions and to whom it applies. All the guidelines for businesses.

July 19, 2025

Brand Positioning: an important requirement for every company

Are you the head of a company that wants to make its way in today’s market? Well, Brand positioning will help you stand out among a multitude of companies offering all kinds of products and services, including probably, those similar to what you offer.

July 15, 2025

Ideas for attracting customers to a restaurant

Every entrepreneur who runs a business is faced with a daily challenge: how to increase and find new customers and increase sales? In this guide, I will take you step-by-step through the exploration of the best marketing and communication strategies in simple, direct, action-oriented language.