In this article, let’s see how to create Shop on Facebook to sell your Products. It can become an opportunity to expand your store’s sales channels and gain new customers through your Company Page!
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Activating Shop Facebook is easy, free and intuitive. We expect a real evolution in the world of social eCommerce.
Open Shop on Facebook: what advantages can you get?
The Facebook shop section can be very useful because it allows you to:
- Create a catalog: there is no limit to the number of products you can add
- Add as many products as you want: it is not necessary to have already uploaded products directly to the sales platform
- Customize product inventory: you can organize products into different collections so that your customers can browse the storefront by category.
- Communicate with customers: customers can message the shop on your Page with any questions.
- Get statistical data: you can see views, clicks and purchases for each of your products.
If we think that the eCommerce market is growing steadily and with pandemic has taken a sharp leap forward, adding shop on Facebook could really turn the world of eCommerce upside down. Or, rather, of social eCommerce!
Speaking of eCommerce: also read this interesting article on how the WathsApp Catalog works.
Facebook shop page: the idea, when it was born and why
The idea and motivation to sell on Facebook is well understood from Zuckerberg’s own words:
“If you can’t physically open the store or restaurant, you can still take orders online and send them to people,” he said. “We’re seeing a lot of small businesses that have never had an online business, doing it for the first time.”
The new features show Facebook ‘s intention to change its economic model, based mainly on advertising, and become a place to shop, competing with big retailers such as Amazon and eBay.
Zuckerberg said the group had been working on this for some time, but accelerated the timetable following the crisis caused by the coronavirus, which forced many stores to close and be able to rely only on online sales.
Shop on Facebook how does it work?
These days, more than ever, users spend a lot of time on social networks.
Why not find a way to show them their favorite products to buy as well?
Facebook did not miss this business opportunity, given the period and the surge in online sales.
Facebook Shops is a simple solution for businesses that want to create an online store that their customers can access on both Facebook and Instagram.
Setting up a Facebook store is simple, intuitive and, above all, free. This allows its implementation even for those who do not have a a chance to invest budget in advertising.
It means, therefore, that any vendor, regardless of his size or budget, can take his business online and connect with customers anywhere, anytime.
The graphic aspect, according to what Zuckerberg said, is reminiscent of the already used showcase (which allowed for showcasing but not selling).
In short, all businesses that have a business Facebook page can add their own shop to publish and give visibility to their products and thus connect with more customers and leads on Facebook.
Companies can choose the products they want to include in their catalog and then customize the look and feel of their store with a cover image and colors to match the brand.
Any business owner can take the business to the social network for free. People can find Facebook Shops on a company’s Facebook page or Instagram profile, or discover them through stories or ads.
From here you can browse the entire collection, save the products in which you are interested, and place an order. The latter, for the time being, will have to be completed on the store’s Web site.
WhatsApp, Messenger and Instagram Direct become the channels of communication between customer and seller. Just as in a physical store, to ask for assistance, simply send a message to the company through these channels.
According to the note released by the company, in the future it will be possible to view a company’s store and make purchases directly in a WhatsApp chat, Messenger or Direct.
Setting up a shop on Facebook and Instagram
Before proceeding to configuration you need to make sure of the following:
- You must be a Meta Business Manager administrator
- You must have permissions to manage your Facebook Page and catalog
- Your Facebook Page and/or Instagram business account must be linked to the same Business Manager account
- You must be a sales manager
- You have a corporate website.
Note: If you already have a shop on Facebook or Instagram, it will be automatically converted to the new experience on Shops.
I point you to the“ BusinessHelp Center” section of Facebook where you can find the entire procedure and related information for adding shop to Facebook page.
If instead you want to proceed to create Facebook Shop then simply go to this page at www.facebook.com
Facebook also provides its users with a support and training area, where you can find several useful courses to improve your sales on the Shop.
Who do we recommend to put Shop on Facebook page
Although any company can have a Facebook Page shop, this feature is particularly suitable for sellers and advertisers in the retail and e-commerce sectors.
We recommend it to companies in the following sectors:
- clothing,
- accessories (including bags and suitcases),
- home furnishings,
- baby and children’s items,
- pharmacies.
These are just a few examples. Obviously, being a simple, free and very practical feature anyone can use it to increase their online visibility.
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