A network of selected and verified creators and influencers on Instagram, TikTok, YouTube and beyond, aimed at brands and agencies seeking reliability and affinity for Influencer Marketing, UGC and Ambassador campaigns, ready to generate real results.
We support brands and agencies at every stage-from strategy to operations-with Influencer Marketing campaigns, UGC content, and Ambassador programs that are custom-built, data-verified, and integrated into the digital plan.
A practical approach, with budget optimizations and measurable results.
Mega Influencers, often identified as Top Influencers or Celebrities, are public figures with global notoriety and extremely large audiences.
These are personalities from the worlds of entertainment, sports, music or media, with strong media exposure.
Quantitatively, they represent the ultimate lever for message amplification. Their collaborations enable brands to reach cross-sectional and transnational audiences.
The main value lies in the ability to transfer prestige, reputation and visibility to the brand. Campaigns with mega influencers are often geared toward large-scale positioning, launching, and branding.
Macro-Influencers are characterized by a very large follower base, generally exceeding one million, and strong reach and visibility at a large scale.
Quantitatively, they ensure high volumes of impressions, coverage and awareness, being particularly effective for brand visibility and positioning objectives.
Qualitatively, they are often profiles with high notoriety and established positioning, capable of amplifying the brand message to heterogeneous and transnational audiences.
Conversely, they have higher engagement costs and, in many cases, lower percentage engagement rates than micro- and mid-tier influencers, in the face of a less direct relationship with the community.
Micro Influencers possess a larger follower base than midgets, yet still maintain a direct relationship with the community.
They are in the middle range where visibility grows without losing the relational dimension.
They often specialize in verticals such as lifestyle, food, beauty, sports or technology. From a marketing perspective, they offer an effective balance between reach and quality of interaction.
Their content comes across as credible and easily integrated into brand storytelling strategies. Campaigns with micro influencers are particularly effective for engagement and conversion goals.
Compared with macro profiles, they maintain a higher engagement rate and greater affinity with the target audience.
Mid Influencers represent a segment of creators with significant visibility and already established positioning.
They fall between micro and macro influencers, combining relevant coverage and perceived credibility.
They are often recognized as opinion leaders in specific industries or digital communities. From a strategic perspective, they allow the message to be amplified while maintaining a certain quality of relationship with the audience.
Their audiences are generally more heterogeneous, but still consistent with the creator’s positioning. The content produced is suitable for both awareness goals and performance marketing logic.
Compared to micro influencers, they provide more reach while maintaining good levels of engagement.
Nano Influencers are creators with communities that are numerically small but characterized by a strong level of proximity and trust.
They often operate in local or vertical settings, where the relationship with the public is direct and highly personalized.
Their strength lies in the perceived credibility and spontaneity of their content, which is particularly authentic.
From a strategic point of view, they are ideal for niche campaigns, territorial activations and brand affinity-oriented projects. While they provide limited volumes of reach, they generate proportionately high levels of engagement.
Their role is central to bottom-up strategies, in which community trust precedes visibility.
