Examples of marketing strategies and how do you do it, the American way or the Italian way? Marketing I mean, what did you understand!!!
American-style marketing and Italian-style marketing are like two planets in the same solar system, similar in form but different in characteristics.
In an era when marketing is the very thing that scans fashions, trends, purchases, and everything else that affects the economic flow of every country, it is essential, if not vital, to take advantage of such a powerful tool to stand out in the marketplace and get noticed.
As with everything, there are different Marketing and communication strategies to capture consumers’ attention.
In fact, depending on their habits or way of thinking, it is possible that strategies used in America may not bring the same results in Italy. But more on this shortly.
To bring more clarity, we thought we would compare American-style marketing with Italian marketing, pointing out the substantial differences between the two methods of business communication and trying to understand whether one can draw on the other in order to create a single winning strategy.
Examples of marketing strategies: American-style
The right product at the right time
Let’s assume that marketing in America has been a widely known and used language in the marketplace for decades now.
Just think of all those advertisements from the 1950s or 1960s that made brands or products, unknown at the time, commercial giants known worldwide.
The secret of the American way of marketing, lies in the fact that the first step that designates an effective marketing strategy capable of generating profits, is to thoroughly analyze and study, even before creating and marketing a service or product, the following aspects:
- The market demand
- The buyer person(s ) who might be interested in a particular service or product
- Possible competitors
- Any needs or requirements of the target audience
- If there are similar products and what price range they belong to
Only after analyzing these aspects and structuring an effective marketing strategy does the process end with the creation of the service or product, which will then be promoted through massive marketing campaigns.
In the American-style method, marketing itself is the protagonist and it is “predictive” marketing. In essence, a tailor-made product is created based on market demands. The right product at the right time!
Examples of marketing strategies: Italian-style
When marketing becomes a consequence
Unlike American-style marketing, which starts frommarket analysis to the creation of the product or service, Italian-style marketing focuses mainly on the product by taking care of aspects such as quality and/or usefulness.
Only then is an ad hoc marketing strategy designed to get the product and brand to the right people. In this case, marketing becomes a consequence.
Such an approach is ideal when the company’s goal is to establish itself as a brand in a new market or by beating competitors in terms of quality or efficiency in a pre-existing market.
Without these requirements, such an approach could prove extremely risky.
In fact, by not conducting a thorough process of analysis before launching a new product, one might realize only at the end that this service has no market, that the target audience has different needs than what is offered, or that the market is saturated and there is not enough demand.
What if we applied American-style marketing to the Italian market? So let’s see if it is possible to construct such a strategy.
Can American-style marketing be effective in the Italian market?
We have just analyzed the substantial differences between the two ways of marketing, and the question arises: is it possible to structure marketing for your company by taking a cue from the American method?
We can well say that the two types of approaches have the same elements but are arranged differently throughout the process, ultimately producing different results from each other.
It is not necessarily the case that changing the type of approach will lead to a different result since, the factors to be considered that affect massively in the Italian or American market concern:
- The mindset of consumers and entrepreneurs
- The entrepreneur’s availability of resources and willingness to invest in marketing
These two factors differ greatly between Italy and the U.S. in that in America, unlike Italy, the consumer mindset tends to accept marketing extremely naturally and without friction.
This automatically stimulates the American entrepreneur to invest more resources devoted to marketing the company.
It must also be said that often American-style marketing strategies could be quite aggressive and invasive in the eyes of an Italian consumer, but a careful preliminary market analysis, could surely optimize the final result and make it more effective.
Of course, it is possible to take inspiration from the American method, but it is important to thoroughly evaluate and study the context in which we decide to grow our business and whether or not the market is predisposed to such an approach.
Examples of common marketing strategies
We report some of the most frequently used marketing actions
Content Marketing
Content marketing is based on the creation and distribution of relevant, useful, and engaging content to attract and engage target audiences. This content can include blog posts, videos, guides, ebooks, podcasts, infographics, etc.
Social Media Marketing
Social Media Marketing or SMM involves the use of social media to reach and engage target audiences.
Companies can use platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, etc., to publish content, interact with followers, promote products/services, and manage online reputation.
Influencer Marketing
In this strategy, companies collaborate with influential people on social media (the influencers) to promote their products/services. Influencers have an established and credible following, and their recommendation can influence the purchase decisions of their followers.
Email Marketing
Email marketing is a strategy that relies on sending targeted, personalized emails to customers and prospects.
Emails can be used to promote special offers, announce new products/services, provide relevant content, and more.
SEO (Search Engine Optimization)
SEO Strategy focuses on optimizing the website and online content to improve ranking in organic search results on search engines such as Google.
This includes the use of relevant keywords, creation of quality content, technical optimization of the site, and link building.
PPC (Pay-Per-Click) Advertising
PPC Campaigns refer to the placement of online ads on search engines or social media platforms.
In this case, the advertiser pays only when a user clicks on the ad. The most common platforms for PPC advertising include Google Ads, Meta Ads (Facebook and Instagram) and TikTok Ads.
Marketing strategies: how to make them effective
There are several elements that contribute to the effectiveness of a marketing strategy, including:
- Relevant Targeting: The strategy must target the right audience, that is, those who are most likely to be interested in the company’s products/services.
- Consistency and Cohesion: All aspects of the strategy must be consistent with each other and reflect the brand’s identity and values.
- Measurement and Analysis: It is critical to monitor and evaluate the performance of the marketing strategy through key metrics such as website traffic, conversions, social media engagement, email open rate, etc.
- Adaptability: An effective strategy must be flexible and adaptable to changing market needs and audience responses.
- Creativity: Originality and creativity in marketing activities can capture the attention of the public and differentiate the company from its competitors.
If you don’t know where to start, don’t worry, Factory Communication is the ideal partner to help you get your new product off the ground.
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