CPC (Cost per Click) is one of the main payment models used in online advertising campaigns.
With CPC, the advertiser pays a fee each time a user clicks on an advertisement.
This system is widely adopted on platforms such as Google Ads, Facebook Ads and LinkedIn Ads, proving essential for those who wish to optimize their advertising budget and monitor return on investment.
How the CPC works
In the CPC model, the actual cost of each click is determined by a real-time auction between advertisers competing for the same keywords or target audiences.
The CPC price can vary depending on several factors, including:
- Keyword competitiveness: high-demand keywords have a higher CPC.
- Ad quality: relevant, high-quality ads can reduce the cost per click.
- Targeting: more specific audience segments can influence CPC.
Advantages of the CPC model
CPC offers many benefits to companies that invest in ADV campaigns:
- Budget control: you pay only for actual clicks, optimizing your ad spend.
- Measurability: it is easy to monitor campaign performance and calculate ROI.
- Flexibility: the CPC model is suitable for both small budgets and large investments.
CPC and SEO/ADV Strategies
A competitive CPC can improve ad visibility and increase qualified traffic to the website.
Constantly analyzing and optimizing CPC enables better results, reducing costs and improving conversion.
In addition, CPC is a key figure for evaluating the effectiveness of ADV campaigns compared to other models such as CPM (Cost per Thousand) or CPA (Cost per Acquisition).
In conclusion, CPC is a key metric for anyone who wants to maximize the effectiveness of their online advertising campaigns, ensuring control, transparency and measurable results.