CRO, or Conversion Rate Optimization, is a method of increasing the number of visitors to a website who take the desired action.
Conversions are usually the ultimate goal of any marketing campaign, but “conversions” can have different meanings depending on industries and individuals and their goals.
Conversion Rate Optimization comes in many forms and measures people’s behavior, such as when:
- They sign up to receive additional content
- They record their data on your website
- They spend a certain amount of time browsing your site
- They download content such as E-books, brochures or case studies.
Traffic to our website is only part of the equation-we need to get more out of existing traffic and leads in order to foster sustainable, long-term growth for our Companies.
Having high traffic to our website and low CRO means that we are putting a lot of effort, to get very little.