A CTA (call to action) is the final part of a marketing message that attempts to induce a person to take a desired action.
A call to action (CTA) is a call to action that aims to prompt a visitor to take a specific action immediately. “Buy now!” and “Register today!” are some common examples.
In any case, the CTAs on the page tell the user what actions to take next to continue interacting with the site and move further down the conversion channel.
It generally takes the form of a button or hyperlink.
Why is a call to action necessary?
A call to action is a key element in a Web page, serving as an indicator that lets the user know how to proceed.
Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
A call to action clarifies what action to take next and helps remove friction by moving the user down the sales funnel.
There can also be multiple calls to action on a page if there are multiple actions the user wishes to take.
For example, if a reader lands on a blog article and there is no clear call to action at the bottom of the post, the reader is likely to leave the site without completing other tasks.
However, if there is a CTA (Call to action) at the bottom of the post asking them to read more articles or sign up for an e-mail newsletter, this may encourage them to continue interacting with the site.
If you would like to learn more about this topic, please read this article:
