Hashtag is a technical-communication term that originated with social media, identifying a word or phrase preceded by the “#” (hashtag) symbol.
This digital label allows online content to be categorized and made instantly searchable, making it easier to find and share specific information.
Originally introduced on Twitter in 2007 by Chris Messina, the hashtag has become a key tool in digital marketing and social communication.
Its main functions include:
- Aggregate thematic content
- Increase the visibility of posts
- Create online community
- Monitor trends and conversations
- Support communication campaigns
Hashtags function as hyperlinked keywords, allowing users to follow debates, events and trends in real time through a simple search.
If you want to learn more about this topic, we recommend reading: