LinkedIn Pulse is a powerful publishing platform integrated within the LinkedIn professional social network.
This tool enables users to create and share long-format content directly on the platform, reaching a wide audience of professionals.
LinkedIn Pulse: how it works
The operation is based on an algorithm that personalizes the content shown to each user based on his or her interests and target industry.
When a user posts an article on Pulse, it is automatically shared with his or her network of contacts and can potentially reach a wider audience.
Benefits for professionals
LinkedIn Pulse offers numerous benefits for professionals and businesses:
- Increased visibility:
Articles published on Pulse can be featured in LinkedIn’s daily news review, increasing the possibility of being seen by a wide range of professionals. - Building Credibility:
By regularly publishing quality content, you can demonstrate your expertise and position yourself as a thought leader in your field. - Engagement:
Articles on Pulse can generate interactions(engagement) in the form of likes, comments and shares, creating opportunities for networking and collaboration. - SEO benefits: Content published on Pulse is indexed by search engines, increasing the online visibility of the author or company.
How to use LinkedIn Pulse
To make the most of the service:
- Log in to the platform from your LinkedIn account
- Select the “Write an article” option on the homepage
- Create original and relevant content for your industry
- Use a catchy title and add multimedia elements
- Publish and share the article with your network.
How to analyze the data
To track the readership of your publications on LinkedIn Pulse, you can use the built-in analytics tools offered by the platform. Here’s how to track the performance of your articles:
Key metrics to monitor
Views:
The total number of times your article has been viewed on LinkedIn. This figure gives you an idea of the reach and visibility of your content.
Interactions:
- I like it
- Comments
- Shares
These engagement metrics show how many people have actively interacted with your article. A high engagement rate suggests that your content resonates with your audience.
Profile views and new followers:
If your article is successful, you may notice an increase in visits to your LinkedIn profile and new followers.
How to access LinkedIn Pulse statistics
- Go to your LinkedIn profile
- Find the section with your latest posts
- Click on the “view stats” button next to each post
Readership demographics
LinkedIn allows you to see some demographic data about your readers, including:
- Companies at which they work
- Role
- Location
Advice for analysis
- Regularly monitor the performance of your articles
- Compare results between different types of content
- Identifies the themes and topics that generate the most interest
- Use this information to optimize your content marketing strategy on LinkedIn Pulse
Remember that you cannot see exactly who has viewed your posts or articles, only who has interacted (comments, likes, shares).
By using these metrics and carefully analyzing the data, you can better understand your audience and continuously improve the effectiveness of your content on LinkedIn.
LinkedIn Pulse is a valuable tool for personal branding and content marketing, enabling professionals to share their expertise, increase their visibility and build meaningful relationships within LinkedIn’s professional community.