In recent years, technology has transformed the way we discover content online. Google Discover, Google’s popular personalized news feed, is undergoing a major transformation.
Asthe Discover feed evolves, it becomes a true hub for articles, social media and short videos. This update of discover can be a must for entrepreneurs and creators, who are called upon to optimize their content and make the most of this platform.
For those not familiar with it, Google Discover is that Google feed that appears on the home screen of Android devices or in theGoogle app.
It suggests personalized content based on the user’s interests, history and searches, without the need for an active search. And now, with its update, it becomes even more dynamic, integrating social posts and short videos.
What can we say, we at Factory Communication realized, between a call and a coffee, that in the vast universe of digital, made up of social media, short videos, and content popping up everywhere like mushrooms after the rain, one thing is certain: you can’t rest for a moment!
The rules of the game are constantly changing, and those who want to keep up must keep their antennae straight at all times.
Google Discover updates: what changes?
Google has announced that its Discover Google feed will not only show articles, but also:
- Posts from platforms such as Instagram and X (formerly Twitter);
- Short videos, such as YouTube Shorts;
- Personalized content based on user interests.
This means that the Google Discover feed becomes a single point of access for diverse content, eliminating the need to constantly switch between apps.
In addition, Google is enhancing the Google Discover “Follow” feature, which will allow users to follow not only news sources, but also Google accounts of creators, publishers, and companies.
Once you follow a creator, you will be able to access a dedicated page with his or her latest articles, social posts and videos, offering a consolidated view of his or her online presence.
Why is theevolution of the Discover feed important for your business?
If you are an entrepreneur, marketer or creator, this news represents a great opportunity. With the
1. Increased visibility in the Google feed
With the integration of social posts and short videos, your content will no longer be limited to your followers. Instead, they will be shown to a wider audience, directly in the Discover Google feed, based on users’ interests.
2. Diversified content
It is no longer enough to create content or publish an article every now and then. Google rewards those who can use a mix of formats: website-optimized articles, engaging social posts, and high-quality short videos.
If you’re looking for some new ideas for making youtube shorts read AI YouTube: what changes for users, creators and businesses
3. SEO for Social Media.
With the arrival of social posts in the Google Discover feed, it becomes crucial to optimize your social content with relevant keywords. This will not only increase the visibility of your posts, but also help you rank better in the Discover Google feed.
How to optimize content for Google Discover?
Now that you understand the importance of the update, let’s see how to prepare yourself to make the most of the new Google Discover feed.
1. SEO optimization for social
It is no longer enough to create a visually appealing post. You should think SEO-wise to make your content “discoverable.” Include keywords, relevant hashtags and detailed descriptions in your posts. For example:
- On Instagram: use catchy caption and relevant keywords.
- On YouTube Shorts: optimize titles, descriptions, and tags.
- On X: Take advantage of the main hashtags in your industry.
2. Visually appealing content
The Discover Google feed is highly visual. Invest in quality images, dynamic videos, and attention-grabbing graphics. Remember, first impact is critical, especially on a mobile device.
3. Take advantage of the Google Discover “Follow” feature.
With the update, users can follow your Google accounts or website directly from the Discover Google feed. Make sure your profile is well maintained and offers interesting content to incentivize users to follow you.
Being consistent is critical to success in the Google Discover feed. Plan an editorial calendar that includes articles, social posts and short videos on a regular basis. Keep your presence high to increase your chances of being “discovered.”
Are you wondering where to find the time to follow all these things? Then maybe you need a social media manager
Be human: the key to winning the audience
Bonus advice? Be authentic. The most effective content is that which manages to create an emotional connection with those who follow you. Remember: people connect with other people, not robots! (let artificial intelligence get some rest).
Share personal experiences, tell stories, make people smile. Your audience wants to hear an authentic voice, not a cold marketing strategy.
If you can be human, your content will have a much better chance of standing out in the Google Discover feed and gaining users’ attention.
And if you think it’s too late, that the digital world is already full of characters and profiles followed by everyone, and you’re afraid of going unnoticed, don’t be discouraged. Remember: each of us is unique and unrepeatable.
If people follow someone else, it is only because they have not discovered you yet!
In this regard we recommend our article Becoming Influencer from scratch and earning
Factory communication: the future of the Google Discover feed
With theevolution of the Discover feed, Google is revolutionizing the way users discover content. For entrepreneurs and creators, this is a great opportunity to increase visibility, reach new audiences and consolidate their digital presence.
Don’t miss this opportunity: improve your content, experiment with new formats, and make the most of the Google Discover feature. The future of the Google feed is here, and you can be a part of it.
If you have no idea how to optimize your content for Google Discover, contact us! We are here to guide you to success.
