Hubspot Customer Relationship Management is a single platform to manage your marketing and sales, technical and customer care teams.
This allows for a complete strategy starting from Marketing and Lead Generation activities through online and offline sales management to total customer support management.
With our HubSpot Consulting, you no longer have to use different software to collect and analyze data, create content, and implement your web and social strategy.
With Marketing Hub, all your marketing tools and data are on one powerful, integrated and easy-to-use platform.
This will save you valuable time that you can spend on implementing the right strategy to deliver a personalized experience that attracts and converts the right customers at scale.
Hubspot CRM what it is
Hubspot is a platform composed of 4 main modules, Marketing Hub, Sales Hub, Service Hub and CMS Hub.
HubSpot Marketing Hub
Marketing Hub is the comprehensive and integrated contact management solution that enables effective Marketing strategies for:
- Creating the right relationship with our target audience
- Implement the integrated Web and Social Media strategy to improve our Company’s positioning in the Target Market
- Planning an Effective Email Marketing Strategy
- Significantly increase the number of contacts and potential customers through both web and social channels
- Improve loyalty with our customers and potential customers, generating positive word-of-mouth and, consequently, new business for our Company.
With Marketing Hub, all your marketing tools and data are on one powerful, integrated and easy-to-use platform.
HubSpot Service Hub
Service Hub is the ideal solution for managing support toward your customers (Customer Service).
Today, customers and potential customers expect to receive information and solutions to their problems within minutes.
Thanks to Service Hub, it is possible:
- Offer 24/7 personalized service through various channels
- Bring all customer service data and channels together in one place to provide timely response to the user
- Implement information automation and self-service strategies.
With Service Hub, customers get the right answer right away, improving the relationship of trust and loyalty to your company.
HubSpot Sales Hub
Sales Hub is the high-performance solution for your sales team to manage all sales processes and your sales network.
Thanks to Sales Hub you can:
- Prepare the right business strategy
- Analyze the data generated by your sales network and the activities carried out by each individual salesperson
- Organize, Plan and analyze sales-related data.
HubSpot CMS Hub
HubSpotCMS or Content Management System, is a powerful suite where you can create, manage and publish content on your website and Blog.
Thanks to HubSpot’s CMS you can:
- Create, publish and manage content based on your SEO Strategy to improve search engine rankings
- Customizing web pages based on visitor profiling
- Create effective Landing Pages complete with A/B testing and different Call to Action (CTA)
- Fully integrate all HubSpot tools including Marketing Automation
Hubspot Customer Relationship Management: Starter and Professional
On the HubSpot website you can find a detailed diagram showing the differences between HubSpot Starter and HubSpot Professional.
In full Inbound philosophy, it is critical for us to illustrate to you when to use the Starter version and when to use the Professional version.
Regardless of the size of your company, choosing the Starter or Professional version depends solely on your Marketing, Communication and Sales objectives.
Technically, the two solutions differ mainly in terms of Marketing Automation, which we find in the Professional and Enterprise versions (intended for large companies).
Like all software, the real cost is not the purchase of the license.
The cost comes from the activities we need to perform to integrate business processes with the goal of fully utilizing the solution.
HubSpot Professional, why?
If you decide to use Hubspot Customer Relationship Management Professional version it means that you have decided to implement Marketing Automation.
Marketing Automation requires planning a comprehensive content marketing strategy with the goal of delivering the best user experience.
This allows us to accompany them on the sales journey to the point of turning them into happy customers.
To do this, it is essential to produce valuable content such as articles, videos, webinars, and online demos.
Marketing Automation requires organization, planning and lots of time for content writing.
Does Marketing Automation increase the number of customers, leads and sales?
Yes, but it’s only fair that you know what you need to do before you decide which HubSpot solution to implement in your company.
CRM HubSpot
Why use customer relationship management?
Why is HubSpot strategic for your Company’s Business?
Imagine having a single container where all, but really all, of the information about your contacts, prospects, and customers is saved.
Not only that. Imagine:
- Having broken down all your contacts into lists and sales pipelines to understand how your Database is segmented
- Have one software to manage all your marketing tools
- To be able to have real-time data, statistics and reports.
- Know all the activities of your sales department, customer service, service center etc.
- Keep track of each source and thus know where your contacts and customers are coming from
- Find out which of your communication channels generates the most Business
With data and statistics you can finally prepare significantly more accurate and reliable marketing and business strategies.
Hubspot Customer Relationship Management improves the business and operations of Companies.
“Marketing used to be about creating myths and telling them. Now, it’s about telling a truth and sharing it.”
Marc Mathieu, Global SVP Marketing in Unilever.
Inbound marketing with Hubspot Customer Relationship Management
We can define the term Inbound Marketing, popularized worldwide by HubSpot, as the process that puts the person at the center of all relationships with the Company.
Even if your company deals with B2B (Business to Business) inevitably deals with people.
The sales, marketing, finance, production manager, warehouse manager, owner etc…
They are all people who have specific needs and wants.
The goal of inbound marketing is, first and foremost, to provide useful and valuable information to meet these needs and wants. If we are useful and if we give valuable information to all those who come into relationship with our companies inevitably, sooner or later, they will decide to be our customers.
“By publishing content that shows people that you understand their problems and how you can solve them, you build credibility.”
Ardath Abee
Inbound Marketing Strategy
Thanks to Hubspot and Inbound Marketing Strategy you increase Business opportunities.
We know perfectly well that to generate a sale, the salesperson relates with dozens of people and companies(prospects and leads).
- Where do these contacts end?
- What were their needs?
- Why didn’t they turn into customers?
These are just some of the questions that it is essential to ask.
It is essential to collect and catalog this information in one central Database in order to analyze the data and plan Marketing, Communication and Sales Strategies.
This is why putting HubSpot at the center of one’s Corporate strategy is critical. Every salesperson, person and department in the Company, enters data, completes master records, enters valuable information!
If you do not profile users, you have lost your Company’s most important asset: knowledge.
Hubspot costs
If you want to find out about HubSpot pricing you can book a meeting with our HubSpot consultant who will be able to point you to the right solution for your Business.
Are you about to launch your startup in the market? Take advantage of the special promotion that provides super-discounted Hubspot prices for startups.
If your goal is to understand how best to use HubSpot in your Company, you can inquire about one of our HubSpot courses.
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