Turn your online presence into an authentic and engaging narrative.
With our Influencer Marketing service, we build, implement and manage tailored strategies that combine creativity, data and content to generate concrete and measurable results.
On your e-commerce and social channels
Niches, geographies, creativity and key messages
Traffic and content in your digital plan
We accompany you every step of the way: from defining the strategic framework to the full operational management of the influencer campaign, ensuring consistency, performance and value in every action.
Whatever your goal we implement the entire strategy: scouting, content co-creation, partnership, monitoring and measuring results.
Factory Communication is anAgency for Influencer Marketing and Content Creation – UGC.
Our services are designed to flexibly adapt to your communication and marketing needs, easily integrating into digital strategies and organic activities.
We select the best profiles most akin to your Brand and promotion. From the world of Top e Celebrities, through the Mid-tier e Micro Influencers, but also Nano o UGC Creator so that your brand reaches the audience in an authentic, ethical and natural way.
We generate engagement and tangible results. Our advertising campaigns are created with transparency and full respect for users.
We work with a structured approach to give direction, consistency and impact to your digital communication activities.
We describe the Strategic Framework of the Influencer Marketing activity and then an Operational Plan to give clarity and efficiency to the plan:
Strategic Influencer Marketing Framework
Operational Plan of Influencer Marketing Activities
Having defined the Framework, Objectives and Strategy, our service is concerned with:
the service can be activated in modular form-selecting only the phases of interest-or as an end-to-end solution, covering the entire life cycle of the promotional activity.
Choosing your influencer well is so important, there are several factors and characteristics you need to consider to find the right match in line with your goals, your brand characteristics, geographic distribution or the type of relationship you want to establish.
We can classify influencers by quantitative dimensions, analyzing the number of their respective follower base
or we can break them down by audience composition in terms of geolocation or socio-demographic composition.
Profile analysis allows you to improve your targeting through the analysis of:
Age groups and % of audience by gender, or % over different cities to define your choice in terms of Local influencers for local activities (an event, a physical store or a restaurant), or National who has followers worldwide but his notoriety is mainly nationwide, if for example you need to promote your ecommerce
Qualitative: analysis of the categories and topics covered (among the best known Fashion & Beauty, Food & Beverage or Travel & Lifestyle) or Sub-categories such as the niches of Sustainability, Healty food, Cosmetics etc.).
Influencer style – inspirational, discovery, entertaiment, popular/educational
Inspirational, Opinion, Humorous, Technical-Scientific,
“Mondadori has invested so much in this area and has changed. Much of the series and books come out of the world of influencers. Digital has become a backbone of the company, and above all now there is a return to the search for talent.”
Andrea Santagata, Chief Innovation Officer of Mondadori Group
Source: www.liberoquotidiano.it
In digital marketing, UGC (User Generated Content) is a high-impact strategic lever because:
In digital marketing, UGC (User Generated Content) is a high-impact strategic lever because:
