Marketing and Communication Consultant Factory Communication

In this article we look at how a Marketing and Communication Consultant can help your Company’s Business development!

As is the case when you talk to your doctor, one of the key elements in implementing the right strategy is to form a trusting relationship with your Consultant.

To do this it is essential to know everything about the company, even those things you would only tell your doctor, or the priest during confession.

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Your Marketing and Communications Consultant is your best ally

Talk to me as you would talk to your doctor.

Perhaps the problems are not the same, but the consequences often are.

Headaches, vomiting, stress, nausea are not just the result of poor digestion, or unexpected motherhood.

Many times, these are the obvious consequences of the state we find ourselves in when thinking about our Company and Business.

If a few decades ago, as I have said many times, the seller/shopkeeper only had to worry about putting the goods on the shelf, this is no longer the case today.

It is no longer a competition, it is war.

Especially since European markets have been flooded with containers of Chinese-made, poorly produced, without any standards, with shoddy and sometimes toxic material, sold at derisory prices.

How can we fight this competition that has no moral, social and managerial ethics?

The results were unfortunately seen.

Tens of thousands of small and medium-sized businesses have been forced to close their doors.

Historic restaurants supplanted by Chinese takeout, kebabs, etc.

And the last straw is that, often times, in these restaurants, you find us as employees, Italians.

And this is certainly not meant to be a paean to closure toward non-EU citizens, but a starting point to discover together, how to deal with this momentous change, possibly without headaches or stomach cramps.

And that is how I connect back to the opening sentence of this article.

Talk to your Marketing Consultant as you would talk to your doctor

And that is what we are…. us marketing people.

If you want to boost your Company’s business, don’t have any qualms.

Do not keep hidden the real condition in which it is found.

We marketeers are not here to judge you but to help you.

Our approach is not: you shouldn’t have done this, you were wrong to do that etc.

But it is: let’s see what we can do to get the machine going again.

The GOOD NEWS is that the car, it can start again, I assure you.

Sometimes it is necessary to reset everything, as we often do with PCs and various cell phones.

We load an update and the system starts working again.

So we can do with your Business.

The Value of a Strategic Marketing Consultant

You are probably wondering:
Is the strategy more effective when it is implemented internally within the company or when it is outsourced to an external marketing agency?

Basically, you are wondering if Factory Communication can help you achieve your Business goals!

We think so! We spend part of our time studying new strategies, communication channels and solutions to improve our clients’ Business.

We analyze the behavior of online users to understand what searches they make.

Using advanced tools we study the ranking of competitors on search engines and implement the SEO Strategy to position your Company on Google.

If you have decided to read this page, it is because you want to understand what benefits you can gain by entrusting Marketing and Communication Strategies to Factory Communication.

What does the Marketing Consultant do

If you are wondering what the marketing consultant does, I can tell you that I and my agency:

We understand where to act: market, target, product, distribution network, promotion etc…
We carry out a Marketing and Communication plan to achieve the agreed objectives
We develop all the online and offline Marketing activities included in the project to realize the most new opportunities for your Business
We achieve the goals.

Period !!!

Why do I say you must talk to me as you would talk to your doctor?

Simply because there is no point in keeping things hidden. If:

A product does not sell because it is qualitatively inferior to that of the competition, I need to know.
Your customer support is not working as it should, I need to know.
The service you dispense online sometimes does not work, I need to know.

If we do not have this strategic information, we risk preparing a marketing and communication strategy that amplifies the problem.

In fact, if your restaurant’s problem is driven by slow service, bringing you 100 new customers only exacerbates it.

We first solve the company’s inherent problem, then push on the gas to acquire new customers and potential customers and increase sales and margins.

Marketing Consultant: Our 3 Key Points

Again, we at Factory Communication, have some basic rules, from which we do not prescind. Never.

These are simple and essential rules:

1. Listening.

To implement the right marketing strategy and the right Communication Strategy, it is essential to understand the real needs of the Client.

This is a trivial but not obvious step. Because, often times and for a wide variety of reasons, the Client is unwilling to “open up” to share their needs and issues.

This immediately undermines the Strategy, whatever it may be, because it is based on “not knowing” the Client. Rightly, this trust must be earned in the field, which is why Ethics is one of our core values.

Knowledge of the Customer also comes through knowledge of turnovers, margins, and cache flow.

Why? Because it is better to sell the product or service that generates the highest margin, rather than to cross-sell all products.

Our job is not to make you sell more, but to make you more money.

2. Design and implement your proper Marketing and Communication strategy.

Our Key focus here is “generating the best deal for our Client.”

As Brian Tracy says, “A person will not buy from you until they are convinced that you are a friend and are acting with their best interest in mind.”

Generate your best interest or your best business. That’s what we do.

For this reason, a marketing strategy or communication plan, must take a short, medium and long term view.

A strategy cannot be constructed, only to solve upcoming problems.

Because the same could generate several problems in the medium term.

This comes through listening to and understanding the real goals of the Entrepreneur who, often times, is clouded or rather stressed by short-term goals.

3. Putting the Customer at the Center

Every Marketing and Communication consultancy we carry out has, as its main point, putting your Client at the center of your strategy.
As you are at the Center of our attention.

Putting the Customer at the center is by no means simple, because it means building valuable relationships.

It means preparing a medium- and long-term strategy.

It means making provision in your operational marketing plan for customer care activities, social media marketing, social caring, customer support, email marketing etc.

Putting the customer at the center means building a lasting relationship of trust and value.

He becomes your Ambassador. That is, he will speak well of you, your Brand, Products and Services.

As you will become Ambassadors of our Agency, if you feel that we have fully carried out … and perhaps

Marketing consultant: conclusions

Still haven’t decided whether to entrust your Strategy to a Marketing and Communication Agency?

Do you want to explore some issues on your own and find out what the marketing consultant can do for you?

In the section of the site that goes by the name of Marketing and Communication Strategy, you will find several articles analyzing different strategies.

By the way, today for lunch, try to go to a really Italian little restaurant or pizzeria.

Dine with gusto and be sure to ask for a receipt or receipt at the end.

The economy can restart only if we all do our part.

A fantastic day.

Did you find this article interesting? You can explore further by reading these articles.

Marketing and Communication Consultant: how it helps your Company!