Marketing Automation consulting to create the right relationship of trust with your Customers and Contacts , increase sales, improve your Company’s Business.
Email Marketing Automation consulting: the right content, at the right time, to the right person!
Find out how we at Factory Communication, through marketing automation consulting, can help you develop your Company’s business!
Marketing automation definition:
Flow of information sent by email, organized and personalized according to the profile of the user for whom it is intended. Marketing Automation has, as its first goal, to provide useful and relevant information.
Online Marketing Automation is a strategy that allows us to send the right information to the user to turn them into customers
Speaking of Digital Marketing, more and more often we find ourselves dealing with terminologies that arouse some doubt and uncertainty.
Our goal is to explain, as simply as possible, what these new “Englishified” terms, which are also too often misused, mean.
More and more often we hear about Email Automation Marketing. Let’s see together what it consists of and especially why we consider it an excellent Marketing strategy.
We at Factory Communication use BaaZ marketing automation software, the multichannel CRM integrated with WhatsApp.
First, let’s start with its simple translation: marketing automation means “Automated Marketing.“
We could call it a super-efficient machine that performs a series of actions in an “automated” way, depending on the behavior and preferences expressed by our target audience.
Omnichannel marketing automation is one of the strategies that fall under what is referred to as “InboundMarketing,” literally “Inbound Marketing.”
It places the user (customer and potential customer) at the center of all-round business strategies.
Inbound impacts all of a company’s workflows: marketing, communications, sales, technical support, post-sales, and customer support.
Nothing is left to chance. Inbound Marketing is a philosophy based on helping people. Doing good for your customers means, doing good for your business.
Inbound is the best way to build lasting relationships.
That is why it is essential to define, from the outset, who we want to relate to, basically who our ideal customer is.
Why does it increase the number of customers and sales?
In selling, the price aspect is only a secondary element. The user, before making the purchase, wants to be reassured.
He doesn’t want to end up like his friend who bought online and got a chinoiserie that broke after two days.
With marketing automations, we can send personalized emails based on each user’s specific requests.
In this way we accompany the user on his or her path to purchase, what is technically referred to as the Sales Funnel.
If you want to implement an Automated Marketing Strategy it means that you have decided to put your customer at the center of every business activity.
That you are not interested in immediate sales and are aware that a happy customer, will speak well of your Company, Products and Services to his contacts.
For this reason, Inbound Marketing is divided into 4 phases that allow you to:
To find out who our customer is, the “Buyer Personas“.
Creating the Buyer Persona is a procedure that allows us to precisely define our ideal customer.
Not only demographic characteristics such as age, gender etc, but what are his needs, desires, tastes.
How he attends to the society in which he lives. How he makes a choice, or a purchase.
Buyer Personas, are often referred to, in a decidedly more generalized way, as Targets.
Inbound Marketing based on Marketing Automation is the strategy that allows us to create strong and lasting relationships with your Clients and potential Clients and greatly increases your Company’s Business.
To set up a proper and successful Email Marketing Automation strategy is crucial:
Imagine you are conducting an online search. You have decided to buy your new lawn mower. You do a Google search and select 5 sites that seem most reliable to you.
You are not clear about which one to choose. Is it better electric or gasoline-powered? What features does it need to have to cut your 200 sq. m. lawn quickly?
You need more information and decide to subscribe to the newsletters of the 5 sites you selected.
Within mochi minutes 4 of the 5 sites bombard you with promotions the 5th site, on the other hand, sends you a newsletter (1st contact) that contains a brief description of the mowers and invites you to read an in-depth article.
You think“just what I needed, finally someone who cares to know what I really need!“
You are a methodical person and want to feel confident before making a purchase.
Click on the link and you arrive at a well-detailed article (2nd contact). Lawn mowers are broken down by model, features, technical information. Also in the article is a comparator that allows you to select the right product for you.
After you select two models that seem to meet your needs, you automatically receive an in-depth guide (3rd contact) that:
Now you feel ready to purchase.
We at Factory Communication use the marketing automation platform BaaZ the multichannel CRM integrated with WhatsApp.
Several marketing automation tools exist, but BaaZ CRM is one of the few that integrates them into a single solution:
