Factory Communication is an Agency specializing in Crowdfunding Marketing Strategies!
Are you creating your new startup to launch a product or service on the Market?
Are you an Entrepreneur and want to raise the financial resources for the realization of your new project?
We implement your integrated, multi-channel Marketing and Communication Strategy!
We are an Agency that has structured a comprehensive and integrated PR, Marketing, Communication and Advertising service focused on launching Equity Crowdfunding Campaigns.
A Crowdfunding Campaign is, first and foremost, an essential Marketing and Communication Strategy to get the word out about your Project.
The conversion funnel allows you to define what activities and actions your company needs to perform, in order to turn an unknown user into a Sustaining Member.
It consists of planning and sending useful and comprehensive information to all the people interested in your Crowdfunding Campaign. The right message, at the right time, to the right person.
Creates the right opportunities for visibility and notoriety of your Campaign, products and services. Allows you to connect with potential Investors.
PR (public relations) and Press Office activities enable you to reach your potential audience, establish trust, and present the values of your Company, Products and Services.
ADV Campaigns allow you to generate quality traffic to the website and/or landing page of people potentially interested in your Crowdfunding Campaign.
Direct Email Marketing and SMS allow you to greatly increase your Campaign visibility and connect with a wide audience.
Landing pages, or landing pages, are web pages, more or less complex, that are specially created with the goal of gathering leads from people interested in your Crowdfunding Campaign.
Factory Communication's creative team works hand in hand with the production company and follows every stage of video content development: concept, story board, tone of voice, dialogue, filming, directing and post production.
Unfortunately, more and more often, Crowdfunding is seen as a platform, or an innovative solution, to go to the market to raise capital passively. That is, thinking it is enough to submit one’s project in the appropriate crowdfunding platforms to acquire capital.
Unfortunately, this is not the case.
An effective and efficient Crowdfunding campaign requires implementing a highly articulated integrated, multi-channel strategy.
In short, launching a Crowdfunding campaign is far from a simple chore; it requires specific knowledge.
In the collective imagination, Marketing and Communications activities support the development and success of Campaigns.
Our approach is diametrically opposed.
A proper Marketing and Communication Strategy, applied to an Equity Crowdfunding Campaign, first of all achieves important Business objectives consisting of increasing:
We consider capital raising as the secondary direct benefit.
This particular view on developing an Equity Crowdfunding Campaign, may seem absurd or anachronistic.
However, it is the right strategy to generate the maximum return from all points of view: Business, Engagement, Brand Awareness, Sales and Fundraising.
Whether you are an Entrepreneur or a Startupper seeking funding, it is important for you to know that the development of your Marketing and Communications strategy is critical to the success of your Crowdfunding Campaign.
The number and type of activities and strategies to be carried out during the campaign depend on the collection goals (minimum and maximum) you have set for yourself.
Factory Communication will support you in the concept phase and development of documentation useful for the realization of the Campaign such as:
Making a Conversion Funnel greatly increases the number of users interested in participating in your Equity Crowdfunding Campaign.
Specific technical and strategic knowledge is needed to implement the entire strategy, conversion funnel, and content that explains to the user why your Equity Crowdfunding Campaign is successful.
Marketing Automation Strategy consists of planning and sending useful and comprehensive information to all the people interested in your Equity Crowdfunding Campaign.
We can define Marketing Automation as a set of activities and strategies that allow us to build the right relationship of trust with our potential Sustaining Member.
Marketing Automation allows us to collect data and information to understand user behavior and profile them.
The more information we collect, the more opportunities we have to intercept his interest, tell him about our Campaign goals, describe our Company and products, invite him to a webinar, etc.
To create the right opportunities for visibility and notoriety for your Equity Crowdfunding Campaign, it is critical to also define a targeted Social Media Marketing Strategy.
Social is an important communication channel. The relationship is definitely less formal and more direct.
Social media marketing strategy can generate a direct and lasting relationship with your target audience.
PR (public relations) activities enable you to reach your potential audience, establish trust, and present the values of your Company, Products and Services.
Publishing articles about your Equity Crowdfunding Campaign allows you to increase: the visibility of your company and its products and services, the number of people potentially interested in subscribing to the Campaign, the credibility of the Campaign itself: “If Il Sole 24 Ore is talking about it, it means it’s a successful Campaign.”
An extremely important activity is the drafting of an editorial calendar regarding the publications of content related to your Campaign on the different communication channels.
The complexity and related management of the editorial calendar are directly proportional:
Through ADV Campaigns (online advertising) we can reach your target audience both locally and nationally.
ADV Campaigns allow you to generate quality traffic to the website and/or landing page of people potentially interested in your Equity Crowdfunding Campaign.
ADV Campaigns are a high performing form of online advertising. Each Social and/or Channel has very specific rules and audiences.
It will be up to our Team to identify which channel to use, the duration of the advertisements, and the type of Campaign to implement.
The Investment Budget is directly proportional to the collection goals (minimum and maximum) you set to achieve.
The Direct Email Marketing strategy is completely different from sending newsletters.
Essentially, it is an advertising campaign that targets a database of contacts we do not know.
Thanks to Partnerships with leading DEM and SMS Campaign companies we can design and implement your campaign with maximum sending to millions of potential customers and potential investors in Target.
Factory Communication has defined a partnership with FLUXX, a leading video production agency in Milan.
Factory Communication’s creative team works hand in hand with the production company and follows every stage of video content development: concept, story board, tone of voice, dialogue, filming, directing and post production.
We are an Agency that has structured a comprehensive, multi-channel and integrated PR, Marketing, Communication and Advertising service focused on launching Equity Crowdfunding Campaigns.
Our Team will support you at every stage of your Campaign.
We have gained over 3 years of experience from working with a major Equity Crowdfunding platform.
Whether you are an Entrepreneur or a Startupper seeking funding, it is important for you to know that developing your Marketing and Communications strategy is critical to the success of your Equity Crowdfunding Campaign.
