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Marketing goals

Do you want to get a startup off the ground?

With the right marketing strategies, your startup can take off and reach unexpected heights.

Find out how Factory Communication can help you!

Are you a visionary entrepreneur with a promising startup, but feel overwhelmed by marketing challenges?

You are not alone. Many new businesses struggle to get noticed in an increasingly competitive market.

But with the right marketing strategies, your startup can take off and reach unexpected heights.

Startups need targeted and effective marketing strategies to:

  • Increase brand visibility
  • Attracting investors and customers
  • Optimizing limited resources
  • Scaling up business quickly
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Strategies tailored for you!

How can we transform your startup?

Tailored Expertise: Our team of experts understands the unique challenges of startups and offers customized solutions to maximize your growth potential.

Digital-First Strategies: We harness the power of digital marketing to position your startup in front of the right audience, at the right time.

Budget Optimization: We know how valuable every euro is to a startup. Our strategies are designed to deliver maximum ROI, ensuring that every investment counts.

  1. Branding and Positioning: We create a distinctive brand identity that differentiates you from your competitors.
  2. SEO and Content Marketing: We increase your online visibility and attract qualified customers through targeted content.
  3. Social Media Marketing: We build an engaging social presence to connect your startup with your target audience.
  4. Email Marketing: We develop customized email campaigns to engage leads and build customer loyalty.
  5. Analysis and Optimization: We constantly monitor performance to refine strategies, increase conversion rate, maximize results.
  • Proven Experience: We have helped numerous startups transform into successful companies.
  • Data-Driven Approach: We use advanced data and analytics to guide every marketing decision.
  • Flexibility and Scalability: Our strategies grow with you, adapting to your evolving needs.
  • Multidisciplinary Team: From SEO to social media marketing, we have experts in each field for a 360-degree strategy.

Positioning a new Company or a new product on the Market is an extremely complex and articulated job.

It is strategic to understand how your competitors are positioned online, their business offerings, how they are organized, what sales and communication channels they preside over.

It is also critical to understand who the potential customer (Buyer Persona) is, what Communication and Social Network channels they use, how they search online to find products or services similar to yours.

In recent years, we have carried out several marketing strategies for start-ups that wanted to carry out an Equity Crowdfunding Campaign to raise funds from the market.

We connected with Entrepreneurs and Startuppers to understand what their marketing and business needs and goals were.

Unlike a Company already positioned online the Startup must:

  • Identify a niche market to target.
  • Define your positioning and create the communication and social channels useful for reaching your niche market.
  • Making a website and/or E-commerce that explains, in detail their products and services.

Basically attracting new contacts, creating a relationship of trust so that they can be turned into customers.

The right message, at the right time, to the right person.
Our services

Services to support the launch of your startup

We implement your integrated, multi-channel Marketing and Communication Strategy! You can decide to entrust our Agency with your Marketing and Communication Strategy or request one or more of our services.

Integrated Marketing and Communication allow us to define a unique and recognizable communication style regardless of the online and offline communication channels we have decided to use.
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We perform online positioning analysis of your Company and Competitors and SEO Strategy to improve the visibility of your website or e-commerce on search engines.
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We build your online storefront. Companies that have equipped themselves with a website or e-commerce have greatly increased sales, reaching their potential audience both domestically and internationally.
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We prepare the Inbound Marketing strategy tailored to your business. We plan together with you every step of the business activity. We analyze every contact point between your company, your customers and your ideal prospects.
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After analyzing your competitors’ Social Channels, user behavior and your target market, we implement a Social Media Marketing strategy tailored to your goals.
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Through ADV Campaigns (online advertising) we can reach your target audience both locally and nationally. ADV Campaigns are a high performing form of online advertising.
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Digital Marketing Startup

A startup is a newly established organization that can take on the connotation of an innovative startup when its main or exclusive activity is the development, production and marketing of an innovative and high-tech product or service.

It aims to become a large enterprise with a scalable, sustainable and replicable business model.

The elements to be taken into account when designing the Marketing Strategy are many and concern both organizational (logistics, service management, production cycles, timing for reordering of any raw materials, etc.) and Business (product marginality, renewal coefficient in the case of subscription services, sales network, etc.) aspects.

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We make your startup marketing plan in 2 steps!

Competitor analysis and definition of Market positioning

Implementation of communication channels and launching your Startup on the Market