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AI agent

An AI agent is an artificial intelligence system that can perform tasks autonomously, make decisions, and interact with tools, data, and other systems without a human operator having to intervene at each step.

Unlike a simple chatbot that answers questions, an AI agent can plan a sequence of actions, use external tools (such as a CRM, a management system, or an Excel spreadsheet), and complete complex goals autonomously.

Think of him as a digital collaborator who receives an assignment and completes it from start to finish.

Whereas a traditional chatbot (such as the classic ChatGPT) is like a consultant telling you how to bake a cake, an AI agent is like a chef to whom you give the shopping list and he goes, buys the ingredients and cooks for you.

For an SMB, this means, concretely, automating repetitive tasks such as managing orders, responding to customer emails, updating inventory, or producing periodic reports.

The result is not to eliminate people, but to free them from low-value tasks to focus on strategic decisions and human relations.

AI agents work best when they are introduced methodically: it is critical to clearly define the target, the data it can access, and the limits within which it must operate.

Ethical and informed implementation ensures that technology supports people rather than replacing them.

AI agent: main features

Here are the main features that distinguish it from a simple AI:

  1. Autonomy: Does not wait for instructions for each step. Once it receives the goal (e.g., “book me a flight to Paris under €200”), it plans the necessary steps on its own.
  2. Use of tools: It can interact with the outside world. It can browse the web, use APIs, send emails or, in the case of Google’s UCP standard, complete a purchase on an e-commerce site.
  3. Reasoning and Planning: If it encounters an obstacle (e.g., the flight is exhausted), the agent evaluates alternatives and corrects the course without user intervention.
  4. Memory: Remember your past preferences to personalize future actions.

Practical example:

  • Normal AI: Lists you the best vacuum cleaners on the market.
  • Agent AI: Compares prices, reads reviews to see which handles dog hair better (because it knows you have one), finds the best deal, and orders it for you.

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