What is Mobile SEO of our website and why is it important for our Marketing and Sales strategy?
The answer to this question, could be translated into a simple statement:
We are addicted to our smartphones.
In fact, more and more often, the smartphone is the first thing we check as soon as we get out of bed in the morning. And the last before we go to sleep.
By now our smartphone is part of us, contains our private life, and has radically disrupted our habits.
In fact, let’s think about Web search, simplified to the point where we can connect whenever and wherever we want with just a click.
And it is precisely the extreme ease of navigation, which “obliges” us to operate from a mobile SEO perspective.
What is mobile SEO?
Mobile SEO allows us to provide the best User Experience to the user visiting our website from mobile.
And that means providing him with content relevant to his needs, which loads quickly and without generating frustration.
Too often, in fact, mobile SEO is not taken into consideration, resulting, in most cases, in the user abandoning the site.
And when this happens, we lose the chance to intercept one of our potential customers, or we generate a bad Customer Experience.
Thus losing the opportunity to increase business, and receive good reviews from our customers.
Why is mobile SEO so important?
Optimizing our site for the screen size of mobile devices is critical to reaching the right people, in the right place, at the right time.
In short, mobile SEO is a great Inbound Marketing tool.
In fact, as we specified at the beginning of this article, smartphones have become part of our daily lives.
We use it for everything.
In fact, how many of us check the exact time on our smartphones while having a watch on our wrist?
![28% of searches for something nearby turn into a purchase [Source: Think With Google].](https://www.factorycommunication.it/wp-content/uploads/2020/09/Statistiche-Strategia-SEO-Think-With-Google-Il-28-per-cento-delle-ricerche-di-qualcosa-nelle-vicinanze-si-trasforma-in-un-acquisto.jpg)
But returning to online browsing, it is worth noting that currently traffic from mobile has far exceeded that from desktop.
The reason for this increase, lies precisely in the fact that we have become accustomed to “having it all and now,” and that is precisely what our smartphone allows us to do.
In fact, numerous studies have shown that people, when they need information immediately, grab the nearest device to perform the search that will lead them to the solution of their problem.
And generally that device is really the smartphone.
So, considering the new habits of users, it seems clear how important it is to take care of the mobile first indexing SEO aspect of one’s website.
According to research conducted by Think with Google, users who connect from mobile, show higher purchase intention, compared to desktop users.
In fact, users who conduct a search from their smartphones are more focused and ready to buy in order to solve their problems as quickly as possible.
That is why it is necessary to be there at the right time. At the exact moment when users will need us most.
Google’s Mobile-first Index
Google’s announcement regarding the Mobile-First Index makes our website’s mobile SEO even more important.
But what does this mean?
It means that Google will reward the quality of mobile websites more, leaving desktop versions “on the back burner.”
The practical phase, will take place through a Googlebot for mobile devices, which will be in charge of analyzing our site, evaluating its performance, content and User Experience.
If the overall evaluation of our site is positive, Google will reward us with a good SEO ranking on search engines.
Otherwise, our competitors might overtake us, thus occupying a better position than ours, resulting in the loss of a large share of our audience.
How to Improve Mobile SEO
Mobile SEO, just like desktop SEO, allows our site to be visible and searchable by web users.
Of course, even in the face of what has just been explained, we need original and relevant content, excellent performance, and flawless UX.
And in order for our site to respond properly to requests, we must continually monitor it, and assess “its health.”
It is important to remember that people often use different keywords, depending on the device they use.
For example, it might be strategic to implement Local SEO for mobile devices, and less so for desktop versions.
You can monitor mobile first site performance using the free Google Search Console tool.
Mobile SEO and speed of loading a web page
The focus of our analysis when trying to improve our site’s mobile SEO is loading speed.
In fact, site performance often results in this very measurement.
Check the speed of your website now using the free Google Page Speed tool
Understanding the quality of our site, in this sense, is very simple: the faster the site, the happier the users who visit it.
In fact, it is well known that visitors tend to abandon a site that takes too long to load. And we don’t want that to happen!
Also, don’t forget that Google loves fast sites. And so do your customers!
Optimization and Mobile First Google approach
Although we also use our smartphones at home, they often come in very handy when we are out and about. For work, or for leisure.
Google statistics showed that 76 percent of people who conducted a nearby search visited a business found on the search engine within 24 hours.
And 28 percent of these searches, turn into purchases.
Therefore, to make sure that we appear among the first results of a local search, the so-called “near me” results, we need to optimize our Local SEO for mobile devices.
Of course, just like mobile and desktop SEO, local SEO also needs an ad hoc strategy to work properly.
Website Mobile First: Write correct meta descriptions and titles
Returning to the topic of the small screen size of our mobile devices (smartphones and tablets), it is logical to guess that Google shows less information on search results the smaller the screen.
Therefore, if we want our descriptions to be viewed by users from mobile, the advice is not to use meta descriptions and titles that are too long. Precisely because from a smartphone, these may be truncated.
Making a site with WordPress is strategic in this case, because with Yoast SEO we have the ability to preview our pages.
For both desktop and mobile versions.
Mobile First Index SEO and voice search
When we create our content, we must also keep voice search in mind.
In fact, this search technique is widely used today, especially after the advent of Apple’s Siri, Google Home, and Amazon’s Alexa.
Voice searches, which are increasingly popular with users because they save considerable time, allow them to get a quick answer to what they are looking for.
Therefore, it is important for our content to answer users’ questions, clearly and simply.
If we can implement such a strategy, we will have hit the jackpot.
Especially since we might get a featured snippet on the search engine. And this will happen only if Google wants to reward us as “Best Answer to User Demand.”
It is useful to know what questions our potential customers are asking, and to set up our content to provide them with a positive experience.
We can use HubSpot, Google Search Console, Answer the Public, or AlsoAsked.com to get an idea of the questions users are asking.
Local SEO: Focus on User Experience
In addition to being easy to find and fast, we need our mobile website to provide a pleasant browsing experience for users.
It is essential!
Especially since Google announced its algorithm update.
Therefore, it is important to remove all obstacles that might compromise smooth navigation. Of course, continuing to offer valuable content to the right people, at the right time, and making visiting our website enjoyable and fun.
Are you ready to try your hand at mobile SEO?
I assure you that it is simpler than it seems. Just put yourself in the user’s shoes!
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