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SEO what is

the Google Search Console interface where you can connect Instagram, TikTok, X, and YouTube

Search Console Also Tracks Social Media: A Guide for Creators

Google has introduced a new property type in Search Console—platform properties—which links Instagram, TikTok, X, and YouTube accounts and shows how their content performs in Search. Let’s take a look at what it actually measures, how to enable it, and—most importantly—what decisions it enables for content creators.
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A graphic illustration of the ChatGPT interface showing 10 responses

How to Measure Your Brand’s AI Mentions (and What We Learned by Measuring Ours)

Anyone who promises you certainty about how generative AI works today—in August 2026—is trying to sell you something. We’ll explain a measurement method and share the initial results it has produced.
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Italian, British, American, Spanish, and French flags. Next to each flag is the corresponding translation of the word "prosciutto."

International SEO Strategy: When Is It Really Necessary, and When Is It Enough to Just Translate the Website?

We took “prosciutto crudo” and tracked it across five markets. The results explain why a perfect translation can go unnoticed—and in which cases it makes sense to switch to an international SEO strategy.
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Google search engine serp interface focused on AI Overview section

First on Google, zero clicks: when AI Overview answers for you

One of our pages is the top organic result on Google for a search that generates hundreds of views per month and ZERO clicks….. This article tells what we discovered, why it is good news disguised as a problem, and what it means concretely for your business.
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SEO strategy: 10 things an entrepreneur needs to know

Imagine a salesperson working for you seven days a week, around the clock, with no vacation and no fixed salary. It answers your potential customers’ questions about your products and services at the exact moment they ask them. This commercial exists. It’s called SEO strategy.
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photograph in gray tones of a thinking man and in over the words AEG, GEO and SEO with a yellow question mark

What are SEO, GEO, AEO? Why they are important for SMEs

Imagine opening your own restaurant in the heart of Milan: the place is beautiful, the dishes are excellent, the service is impeccable. Yet, outside the door, no one walks by. The sidewalk is deserted. This is the situation in which many Italian SMEs find themselves on the Web. If your SME is also in this situation this article is dedicated to you.
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"Milan corporate law lawyer" search performed with Google Gemini displayed on a tablet. In the background light gray writings of major AI platforms such as Claude, Perplexity, Copilot, ChatGPT

SEO for Lawyers: the complete guide 2026

In this guide you will discover why site ranking on search engines (and artificial intelligence) has become the main business development tool for law firms in 2026, and what are the five strategic areas on which to take concrete action.
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diagram explaining the SEO or Search Engine Optimization Strategy. The inscriptions Link building, page content, Keyword research, information architecture, traffic monitoring, Title tags, competitive analysis point to the middle box that contains the inscription SEO

SEO Marketing Consulting to Grow Your Business

Do you want to rank your WordPress site on Google? Do you want to acquire new clients? Choose SEO Marketing Consultancy from Factory Communication!
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Two hands type on a computer keyboard. In over an inf graphic that the writing AI

How AI crawlers are changing the rules of the game for online sellers

AI crawlers are revolutionizing the web. Learn about opportunities and risks for your business and how to prepare today.
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A human hand and a robot hand, in the center the words AI Search

SEO and artificial intelligence: how are they connected?

In this article, we analyze the connection between SEO and artificial intelligence and more specifically how technical SEO factors affect artificial intelligence-based search.
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Breadcrumb Gossario Factory Communication

Breadcrumbs: What they are and what they are for!

Breadcrumb literally means breadcrumbs, like the ones used in Tom Thumb’s fable to find their way back.
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Differences between topic cluster and pillar page SEO: a guide for Companies

This article is designed for all entrepreneurs who want to understand how to use topic clusters and pillar pages in their SEO strategy to grow traffic, leads and authority for their company.
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Average Position Google Search Console (GSC)

With the introduction of new AI-based features such as AI Overviews and AI Mode, the average position is becoming increasingly misleading. Find out why!
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Reddit for SEO: winning strategies for entrepreneurs

In this article we want to explain how to use Reddit for SEO, with a specific focus on reddit link building and creating quality reddit backlinks.
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a woman dressed in orange cools down in front of a fan

Web site heat map: why you can’t do without it

In this article we discuss website heat map, explain what they are and why they can be the winning weapon to optimize your website, deliver a better user experience, increase conversions.
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A patient during a checkup visit to a dentist

SEO strategy for dentists: how to attract new patients

In this in-depth guide, we look at best practices and advanced techniques for ranking your practice among the top Google results, specifically targeting you, the business owner or dental practice owner, who wants to invest in solid, lasting growth.
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SEO agency specializing in positioning: how does it help you?

If you are a business owner, you know perfectly well how crucial it is to be visible online. But it’s not enough to just “be there”-you need to stand out, be found by the right people and, most importantly, convert that visibility into new customers and revenue. That’s where an SEO agency specializing in positioning comes in: the strategic partner that turns your website into a real business asset.
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Yoast SEO: What It Is, How to Set It Up, and What’s Up to You

Whether your site is built with WordPress or WooCommerce, choosing the right SEO management tool can make the difference between being visible or staying in the shadows. In this article we look at why to choose the Yoast SEO WordPress plugin for SEO management on WordPress and WooCommerce sites.
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Google AI Mode: make the most of it for your Business

Google AI Mode, a new feature that uses artificial intelligence to revolutionize the way users find information and interact with online content. This update represents a sea change in user behavior and visibility dynamics for brands.
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Human hand meeting a robot hand, in the background a tablet co an image symbolizing AI

llms.txt indexes your site for ChatGPT and Gemini

In this article we look at what LLMs are and why it is critical to enable the llms.txt feature to make your content more understandable to artificial intelligence languages.
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SEO consulting for restaurants: Increase your online visibility

Learn how SEO consulting for restaurants can grow your business in 2025. Effective strategies, trends, and tips for dominating local searches.
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Albore Design website homepage, e-commerce of 3D printed lamps

WooCommerce SEO consulting: grow your business

This article explains how a WooCommerce SEO consultancy can increase the number of customers and sales of your company’s products and services.
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Site visibility on Google: get your Business off the ground

Do you want to increase the visibility of your company’s or e-commerce site on Google? In this article we will look at three key operational modules for increasing site visibility on Google.
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YouTube video ranking: what it is and how it works

YouTube video ranking is one of the most talked about topics among creators, marketers, and companies aiming to leverage the platform to increase visibility, traffic, and conversions.
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A creator filmed on a smartphone mounted on a tripod, asking where the brand has gone

Why Brand Recall Is More Valuable Than Attention in Campaigns Featuring Creators

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dice with a question mark

You Can’t Type in Your Research Question: What We Found by Analyzing Twenty Theses

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First, click on the "AI" text located in the middle of the analytical charts

Bot Traffic: What Percentage of Your Site’s Visits Are From Real People?

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You are wondering seo what is it?

Perhaps you typed one of these keywords into Google:

what is seo
seo optimization what is
search engine optimization what is
seo what is it and how it works
search engine what is

SEO strategy is critical to properly indexing a website.

SEO, or Search Engine Optimization, strategy is based on the study of keywords. And it consists of inserting the right ones, to get noticed by search engines.

First of all, it is essential to carry out an Online analysis to understand:

How we are positioned,
How our Competitors are positioned and what keywords they use
What are the keywords used by our potential Clients.

Next, we prepare what is referred to in the jargon as the Keyword Tree, that is, the set of keywords, categorized by importance, that we will need to use to develop the content of the website.

On our site we have dedicated a section to the SEO strategy.

You can find lots of useful information on how to set up this important activity.

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Fill out the form
This site is protected by reCAPTCHA and Google: Privacy Policy e Terms of Use.