Some quotes that deepen and develop the concepts related to the Marketing Strategy.
Instead of one-to-many interruption marketing, web marketing allows you to provide useful content at the precise moment when a person needs it.
David Meerman Scott
Increasingly, mass marketing is turning into a mass of niches.
Chris Anderson
The golden rule of marketing: pitch yourself to your customers as you would like them to pitch themselves to you.
Philip Kotler
“Instead of one-to-many interruption marketing, web marketing allows you to provide useful content at the precise moment a person needs it.” (David Meerman Scott)
“Increasingly, mass marketing is turning into a mass of niches.”(Chris Anderson)
“The golden rule of marketing: pitch yourself to your customers as you would like them to pitch themselves to you.”(Philip Kotler)
“The best marketing is that which does not look like marketing.”(Tom Fishburne)
“Good marketing makes the company look smart; excellent marketing makes customers feel smart.”(Joe Chernov)
“Customers only take price into account when they have nothing else to consider.”(Seth Godin)
“In marketing putting in more effort is not the secret to success.”(All Ries)
“Marketing is a battle of perceptions not products.”(All Ries)
“One of the most powerful marketing strategies of the twentieth century is to give away one thing in order to raise demand for another.”(Chris Anderson)
“Marketing is too important to be left to the marketing department alone.(David Packard)
“Every enterprise has two, and only two basic functions, marketing and innovation.”(Peter Drucker)
“Any enterprise in which marketing is absent or optional is not an enterprise and should never be conducted as if it were.”(Peter Drucker)
“Collaboration begins when marketers decide to listen to the voice of consumers.”(Philip Kotler)
“The future of marketing lies in database marketing, which makes it possible to know enough about each customer to make appropriate and timely offers that are personalized and tailored.”(Philip Kotler)
“Holistic marketing is a shift from Customer orientation, from selling products to satisfying Customers.”(Philip Kotler)
“A market is a group of people who share similar needs. Marketing includes those activities involved in the relationship between markets, that is, those activities that seek to make potential exchanges possible. Marketing has its origins in the fact that humans have needs and wants.”(Philip Kotler)
“Marketing is not the art of finding clever ways to dispose of what you produce. It is the art of creating real value for the Customer.”(Philip Kotler)
“Marketing management is the art and science of choosing target markets and winning, keeping and increasing the number of customers by the creation, presentation and delivery of superior customer value.”(Philip Kotler)
“Marketing will never die.”(Philip Kotler)
“There are two kinds of CEOs: those who know they don’t understand marketing and those who don’t.”(Philip Kotler)
Some quotes that deepen and develop the concepts related to the Strategy of Content Marketing.
“Content is King.”(Bill Gates)
“Talk to your audience using their language and telling them what they care about.”(Jonathan Lister)
“Make the consumer the hero of your story.”(Ann Handley)
“Content creates relationships. Relationships are based on trust. Trust brings conversions.”(Andrew Davis)
Some quotes that deepen and develop concepts related to Business development and the conduct and management of Companies.
“Those who can caress people with small capital make big money.”(John Della Casa)
“Know yourself. Know your Customer. Make innovation.”(Beth Comstock)
“There are few sorrows however painful to which a good annual income does not bring some comfort.”(Logan Pearsall Smith)
“A business in which only money is made is not a business.”(Henry Ford)
Some quotes that deepen and develop concepts related to Focusing, one of the best performing Marketing strategies.
“Dedicate yourself to a niche stop wanting to be all things to all people.”(Andrew Davis)
“To make inroads with the majority, one must aim to reach not the broad market but a niche.”(Seth Godin)
“Don’t look for customers for your products, look for Products for your customers.”(Seth Godin)
Some quotes that deepen and develop the concepts related to Success and Goal attainment.
“Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings us.”(Arthur Rubinstein)
“Create goals that are really worth achieving, goals that can speak to the heart as well as the mind. Use language effectively and get used to having positive, empowering dialogues with yourself.”(Antonella Rizzuto)
“There are no magic wands, hidden tricks or secrets that can take you immediately to success, but with time, energy and determination, you can get there.”(Darren Rowse)
“The vitality of a new movement in art must be judged by the fury it arouses.”(Logan Pearsall Smith)
“When everyone thinks the same way no one really thinks.”(Walter Lippmann)
“Much of progress lies in the will to progress.”(Lucius Anneus Seneca)
“Don’t act on the basis of experience. It’s misleading; that’s what worked yesterday. Think about today and tomorrow.”(Peter Drucker)
“The best way to predict the future is to invent it.”(Peter Drucker)
“If you can’t explain it to a 6-year-old, it means you don’t know”(Albert Einstein)
“Good is the enemy of excellent. Most good companies remain good. But good is not excellent.”(Jim Collins)
“Think big and don’t listen to those who tell you it can’t be done. Life is too short to think small.”(Tim Ferriss)
“You can’t just ask your customers to tell you what they want and try to please them. When you do that, they will ask you for something different.”(Steve Jobs)
“People don’t buy what you do they buy why you do it”(Simon Sinek)
“If you do not define your own goals, you are destined to work toward someone else’s goals.”(Brian Tracy)
“Get your hands dirty. Listen and communicate with transparency. Tell your story and don’t let others define you. Draw inspiration from those who have real experiences to tell you. Tie their stories to your values. Make hard choices: action is what counts. Be accountable for what you see, hear and do.”(Howard Schultz)
“Successful people are always looking for opportunities to help others. Unsuccessful people always ask, What’s in it for me?”(Brian Tracy)
“Not the strongest, the smartest wins but the one who best adapts to change.”(Charles Darwin)
“Often they teach more by defeats than by victories.”(Gabriele Palombo)
“Whether you believe you can do it or not you will still be right.”(Henry Ford)
“He who knows does not speak who speaks does not know.”(Lao Tsu)
“You should not watch other people get rich with your ideas. The difference between success and failure is the willingness to keep pursuing your dream.”(Howard Schultz)
“You can’t change your destination overnight, but you can change your direction overnight.”(Jim Rohn)
“It is just when you think you know something that you have to look at it from another perspective.”(John Keating)
“What for the caterpillar is the end of the world for the rest of the world is a butterfly.”(Lao Tsu)
“Saying what you think certainly harms you in society: but freedom of speech is worth a thousand invitations.”(Logan Pearsall Smith)
“There are two great goals in life: the first, to get what you want, and the second, to enjoy it. Only the wisest members of humanity manage to do the second thing.”(Logan Pearsall Smith)
“Glory is inherent in trying to achieve one’s goal and not in achieving it.”(Mahatma Gandhi)
“A better planet is a dream that begins to come true when each of us decides to improve ourselves.”(Mahatma Gandhi)
“Take care of the means and the ends will accomplish themselves.”(Mahatma Gandhi)
“Capitalism is not smart, it is not beautiful, it is not fair, it is not virtuous and it does not keep its promises. In short, we don’t like it and are beginning to despise it. But when we ask ourselves what to put in its place, we are extremely puzzled.”(John Maynard)
“Abundance is not just a matter of wealth and property. It is primarily a matter of contentment and happiness: a man dies when the last of his dreams dies.”(Paolo Ruggeri)
“Change out of inspiration before you have to do it out of desperation.”(Paolo Ruggeri)
“The culture of enough is becoming so entrenched in society that it is taking away something that has always belonged to us: our dreams.”(Paolo Ruggeri)
“When moving toward a goal, it is very important to pay attention to the path. It is the path that always teaches us the best way to get there, it enriches us as we walk it, we need to know how to draw from what we are used to looking at every day the secrets, which because of routine, we fail to see. Taken from The Way of St. James”(Paulo Coelho)
“The well-being of a nation should not be measured by its financial or material resources. But by its knowledge and the ability to transform knowledge into further knowledge.”(Peter Drucker)
“Action without thought is the cause of all failure.”(Peter Drucker)
“Behind every successful venture is someone who has made a courageous decision.”(Peter Drucker)
“Unless a commitment is made, there are only promises and hopes–but no plans.”(Peter Druker)
“When a subject becomes completely obsolete, we make it a mandatory subject of study.”(Peter Drucker)
“Divide your movements into easy-to-do stretches.”(Peter Nivio Zarlenga)
“Poor companies ignore their competitors; ordinary companies copy competitors; winning companies show their competitors the way.”(Philip Kotler)
“It is important that we look not at impossible things, but at solutions. And sometimes the solutions are closer than we think. Whenever our critical mind begins to pose obstacles, we need to remember that we are setting our goals, but we are flexible about how to find the way. My slogan is: There is always a way. If I keep looking, I will find the way to my goal.”(Roy Martina)
“Get out of the usual frame of reference. The most effective means of opening the mind is a jolt of newness. For adults, this is not easy, especially for those who live in the isolated sphere of management circles. Therefore, one must give oneself the personal goal of finding new sources of inspiration, frequenting new environments and finding new points of reference. Get out of the field. Go places you’ve never been before… Seek out the opposite of everything you’re used to… Stimulate senses you use little… Let curiosity guide you… Allow yourself time to wander.”(Seth Godin)
“There is no painless method to achieve your goals. Ideas alone, without commitment, are not enough. Without change, without passion, and without people willing to take a leap of faith, strategy is just an empty shell.”(Seth Godin)
“It is the ability to innovate that distinguishes a leader from an epigone.”(Steve Jobs)
“It is only by saying ‘no’ that you can focus on the things that are really important”(Steve Jobs)
“Your time is limited, so don’t waste it living someone else’s life.”(Steve Jobs)
“Deciding what not to do is as important as deciding what to do.”(Steve Jobs)
“I was worth over $1 million when I was 23 and over $10 million when I was 24, and over $100 million when I was 25. But you know, it wasn’t that important, because I never did it for money. Being the richest man in the cemetery doesn’t matter to me. Going to bed at night telling yourself that you’ve done something wonderful, that’s what matters to me.”(Steve Jobs)
“It is hard to fail, but it is even worse not to have tried to succeed.”(Theodore Roosevelt)
“If you want something you have never had, you must be prepared to do something you have never done.” (Thomas Jefferson)
“Look for three things, in general, in people: intelligence, energy and integrity. And if they don’t have the last one, don’t worry about the first two either.”(Warren Buffett)
“Invest in your past. If you are successful tomorrow, it is because, in your past, you decided to invest in yourself.”(1K1L)
“Mistakes are the salt of life. You can’t do without them and they give substance and flavor to everything you do. You don’t have to abuse them but you can’t avoid them.”(1K1L)
“Many people remember of the past only the negative things, projecting them into the future, without experiencing what is beautiful in the present.”(1K1L)È
Some quotes that elaborate and develop the concepts related to developing the correct Marketing and Communication Strategy to increase the Business of a Company and/or Activity.
“The key is to build a brand. That’s all there is to say about America.” (Richard Strauss)
“Repetition creates reputation and reputation creates customers.”(Elizabeth Arden)
“It is no longer possible to sell, one must market, that is, create a desire that is satisfiable without putting too much effort into selling.”(Peter Drucker)
“The art of politics is to publicly and blatantly give up votes you already know you wouldn’t get anyway.”(All Ries)
Some quotes on Communication.
“It is good to communicate the brand experience and identity, while also posting images that reference the lifestyle, values and feelings that the brand carries.”(Chiara Dal Ben)
“The important thing about the so-called ‘communication industry’ is that it is basically about merchandising. News is a kind of by-product, and if you want to sell something, you don’t have to offend anybody.”(Isidor Feinstein Stone)
“Advertising excites, falls in love, seduces. It stirs emotions. A kilo of advertising may contain 999 grams of rationality, but it will shine and stand out for its gram of madness.”(Luis Bassat Coen)
“I learned that people may forget what you said, people may forget what you did, but people will never forget how you made them feel.”(Maya Angelou)
“In communication the most important thing is to listen to what is not being said.”(Peter Drucker)
“In our factory, we make lipstick. In our advertising, we sell hope.”(Peter Nivio Zarlenga)
“People don’t buy products and services, they buy relationships, stories and magic.”(Seth Godin)
“You don’t convince people by talking, you convince them by asking them questions.”(Zig Ziglar)
“In life you can get everything you want if you help other people get what they want.”(Zig Ziglar)È
Some quotes that deepen and develop concepts related to Consumer Respect.
“Almost all reformers however limited their social consciousness, live in houses as large as they can afford.”(Logan Pearsall Smith)
“The consumer is not an imbecile, he is your wife.”(MacKenzie Ogilvy)
“We live in a Customer economy where the Customer is king. This is the result of overcapacity in production. It is Customers, not goods, that are in short supply. Businesses must shift their focus from creating the product to keeping the Customer.”(Philip Kotler)
Some quotes on Thought and Life.
“The secret of happiness is freedom, the secret of freedom is courage.”(Carrie Jones)