Factory Communication

SEO consultant for e-commerce

Entrust the positioning of your Online Shop to our Team of SEO Specialists for eCommerce.

We specialize in eCommerce SEO (Search Engine Optimization) for search engine placement of eCommerce sites built in WooCommerce!

Being first on Google means: intercepting searches made by users, improving Brand visibility, increasing the number of Contacts, Customers and Sales of your e-commerce.

Elegant woman in office with computer

SEO consultant for e-commerce

Specific and customized SEO strategy for eCommerce

Have you built an eCommerce with WordPress and want to sell online? You need a specific and customized eCommerce SEO strategy!

Increasing online sales is anything but simple!

If they told you that it is enough to make an e-commerce and invest some money in ADV Campaigns and SEO, they have NOT told you the truth.

The aspects you need to consider to push your e-commerce sales are really many:

  • How are your competitors positioned online (web and social)?
  • What SEO and Marketing strategies are they implementing?
  • What are the differences between your products and those of your Competitors?
  • What are the strengths and weaknesses of your competitors?
  • For which Keywords are they positioned?
  • How much traffic do they intercept?

The recurring question…

“How do I get SEO and commerce consulting with certain results?”

Every day we deal with Entrepreneurs, Marketing and Sales Directors, Business Owners and Companies.

They ask our agency for an SEO Strategy for eCommerce that can greatly increase Google rankings and sales of their products.

As we always say: there is no magic formula.

There is a method that is developed in 4 steps:

  1. SEO analysis of your eCommerce positioning and that of your Competitors
  2. Analysis of user searches
  3. Defining SEO Strategy for eCommerce
  4. Development of activities by our Team of SEO Specialists.
Let's expand your Business indefinitely!

Seo consulting for eCommerce, Factory Method!

The specialized services on WordPress and WooCommerce that grow your Business!

Our method is based on four basic steps: Analysis, Strategy, Content, Optimization/Monitoring.

The entire process is aimed at understanding your website’s current ranking, removing the elements that have resulted in poor indexing, and planning search engine optimization activities that allow you to increase your search engine rankings.

ANALYSIS

  • Technical audit
  • Positioning Competitors
  • Searches made by users
  • User Experience Verification

STRATEGY

  • Positioning
  • Implementation of the Strategy
  • Keyword Tree
  • Navigation menu, categories and tags

CONTENT

  • Primary and Secondary keywords of content and products
  • Realization of product descriptions + content for the Blog
  • Internal link building
  • Back Link Research and Construction

OPTIMIZATION & MONITORING

  • CMS and Hosting
  • Content, Categories and TAGs
  • Google Analytics
  • Google Search Console
  • Semrush
Elegant woman works in marketing office

SEO consultant for e-commerce

SEO positioning of your wordPress e-commerce on search engines

These are the main activities carried out by our agency to check the health of your online store and implement a winning SEO Strategy for eCommerce.

Being first on search engines means winning over your competition and increasing the number of leads, customers and sales!

  1. Technical SEO audit: page opening speed, technical performance, hosting service, plugins, etc.
  2. Keywords used for indexing: verification of traffic generated, conversions, and economic returns by individual keyword.
  3. SEO positioning of competitors: what keywords they ranked for, traffic volumes, backlinks, etc.
  4. Analysis of keywords used by users to search for products similar to yours
  5. Creation of Keyword Tree to be used for SEO positioning. Keywords are divided into main, secondary and long-tail. For each Keyword, the traffic generated and the relative ranking of competitors is reported
  6. Product setup verification: image size, attribute verification, appropriate use of categories and tags.
  7. Backlink analysis: checking the quality of backlinks and possible removal of toxic ones.
  8. Data markup configuration: products, reviews, prices etc… for generating Rich Snippets critical for displaying attributes on Google SERP.
  9. Analysis of sitemaps, possible configuration and communication to Google if not present
  10. Breadcrumb setup to improve navigation and user experience
  11. Internal link building strategy to increase indexing and improve user experience
  12. Navigation and User Experience: Navigation tree, Shop setup, category management and product subcategories, shopping cart management and purchase process
  13. Responsive web setup: desktop, tablet and mobile viewing
  14. Installation and configuration of Google Search Console and Google Analytics, which are essential for performing traffic and SEO performance analysis
  15. Semrush report setup for constant monitoring of SEO performance.

In Google’s intent, SEO and User Experience increasingly go hand in hand.
The better a page performs and works well, the more useful and thoughtful the content is for the user, the better it is on the SEO front.

Which then becomes even more obvious and important if we are talking about an online store.
Think of a physical store: there’s the sign, there’s the storefront, there’s the arrangement of products inside, there’s also the music, the scent, the decor, the expertise of the salespeople.

SEO, SEO copy, and UX do exactly the same thing.
Sometimes it’s hard to tell where the role of one ends and the role of the other begins.
The mix and match between these fields of digital marketing helps you get more visibility among search results, get more organic traffic to your site, and increase conversions and sales.

Therefore, when launching your e-commerce and creating product sheets, it is very helpful to have a team of digital marketing specialists working in synergy.

Each page is important and must convince the potential customer to buy from your online shop.

The texts, therefore, must be optimized for Google (SEO), but they must also give the customer the useful information and the right motivation to spend their money (persuasion).

From a technical point of view, we talked about loading speed and breadcrumb navigation.

Both help you on the SEO front, but both also increase the likelihood that a customer will complete the buying process.

Imagine pages that load quickly, hyperlinks that work, a shopping cart that correctly takes orders, and a registration and payment process that is streamlined and functional.

Don’t you think a potential customer is more likely to buy with a good user experience?

Not only that, if everything goes smoothly and the experience is pleasant, the customer will associate this memory with your brand and you will have taken the loyalty process a step further.

All beautiful, but to fit all the pieces of the puzzle together you may need some help.

If you really want to optimize your product pages, it’s obviously not enough to just focus on SEO. In fact, you need to step into the user’s shoes, then take care of the User Experience of the entire site, optimize the content in such a way that it will be available when they need our help the most…

In short, as we have already explained several times, in order to increase our Business, it is necessary to employ the most performing and innovative marketing technique of the moment. Namely, Inbound Marketing.

This strategy is not focused on a single area or theme. Inbound Marketing is a true philosophy, comprehensive and composed of a variety of elements, which are shaped according to the goal we intend to achieve.

What is your Business goal?

Inbound philosophy has a cardinal rule: put the customer at the center.

And thanks to this rule we will be able to:

  • ATTRACTING new leads,
  • CONVERT leads into contacts,
  • CLOSE sales by acquiring customers,
  • DELIGHT existing customers, making them loyal and promoters of our Company.

Factory Communication: experts in SEO WooCommerce

SEO consultant for e-commerce: Related articles

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