SEO on YouTube: 5 steps to follow to optimize your channel

SEO on YouTube: allows you to increase the visibility of your channel and videos

On our blog we have told you a lot about SEO(Search Engine Optimization), today we delve into this by focusing on SEO for YouTube.

According to the findings of the Global Digital Report 2019, the analysis by Hootsuite and We are Social, YouTube is the second most-used social (the podium goes to the Facebook ecosystem, which includes the native platform, WhatsApp, Instagram and Facebook Messenger).

For the year 2019, video content marketing is considered a trend that is bound to grow, and YouTube is a great way to secure online visibility by publishing useful and engaging content.

There is one problem: over the years it has become an increasingly competitive medium, with little room to really stand out.

YouTube does not disclose the number of creators using the platform, and there is some difference between those who post daily and have more than 100 thousand followers, compared to those who signed up by opening a channel but have never uploaded a video.

In any case, estimates are between 50 and 150 million.

We know that YouTube has 1.9 billion users to date, so we can consider it as a communication tool that is impossible to ignore if we do video and visual storytelling.

In light of all this, then,SEO optimization of your YouTube channel is an essential strategy for getting found.

YouTube video ranking: why is it important?

SEO on YouTube is important because it helps you optimize your videos and get them ranked higher in YouTube search results.

This means that more people will find your videos when they search for related topics. Here are some reasons why you should seo youtube videos:

Visibility

By using the right keywords in the titles, descriptions and tags of your videos, you can increase the visibility of your content on YouTube.

This means that people searching for videos on similar topics will find your videos more easily.

YouTube video ranking

YouTube uses an algorithm to determine which videos to show in search results.

By using the right SEO techniques, you can improve the ranking of your videos in search results and get more views.

Involvement

SEO on YouTube is not only about the main keyword or keyword research, but also about optimizing the viewing experience of your videos.

This includes creating eye-catching thumbnails, using attractive titles, and producing high-quality content that engages viewers.

Channel growth

By using SEO on YouTube, you can increase the visibility and engagement of your videos, which can lead to growth of your channel.

The more people who see your videos, the more likely they are to subscribe to your channel and become loyal fans.

In conclusion, doing YouTube video seo is essential to increase the visibility, ranking and engagement of your videos.

Be sure to use relevant keywords, optimize the viewing experience, and create high-quality content for best results.

YouTube SEO: 5 techniques to optimize your channel

The ones that really break through on YouTube are because they have great channels: good-looking, curated, with a focus of the best videos, and able to build relationships with their niche.

Obviously, making good connections leads to more views.

But let’s take a step back: how do you create relationships on YouTube?

In the same way that content marketing: getting found by publishing relevant and verticalized content on a specific niche.

Below we will provide you with five tips for doing YouTube SEO, that is, optimizing your channel to make it appear in searches.

1. Add relevant graphics to your channel

In the case of YouTube, channel graphics are understood to be the banner you see at the top of the page, precisely between the search bar and the channel name.

It goes without saying that this should be eye-catching and able to communicate brand values (as well as being 2560 x 1440 pixels in size), but it can do much more.

YouTube channel graphics can also be a way to share important information, such as what days of the week videos are uploaded.

As you can see for yourself, this banner is a real palimpsest from which to obtain key information.

Sam The Cooking Guy communicates the days of the week when he posts new content, explains very clearly how to subscribe to the channel, and posts Facebook, Instagram, and Twitter links to channel traffic to other social networks as well.

2. Featured video or channel trailer?

YouTube offers you the ability to feature featured videos or a channel trailer.

Many successful YouTubers decide to include a video that best represents what content they publish.

Of course, the choice must be made according to the type of users who will follow you, so it cannot be ruled out that for your niche it is better to create an ad hoc trailer.

The important thing for YouTube SEO purposes is to create a video description of about 100 words (or 500 characters) to signal to patrons and the Google / YouTube algorithm what your channel is about.

In the example above, Binging with Babish also included a Call to Action that links to the site to purchase the song used in the featured video.

Here, of course, you can insert the link to your website to increase visits just from YouTube.

3. Create playlists

When you have really started creating YouTube content while adhering to a consistent editorial schedule, you can start grouping videos into playlists to make the channel more navigable.

Putting together popular videos with those that cover similar topics is a good opportunity for YouTube SEO. In fact, videos that get good traffic are those that tend to rank better in search results.

For this reason, try to make it easier to link, perhaps even including links to other similar videos and playlists within the descriptions. This way you will have a better chance of engaging your viewers.

4. Fill out the info tab

Sure, it’s not the most visible page, but YouTube provides a dedicated information tab where you can add a description for your channel.

You can also be more verbose in this space, perhaps even including yourcompany e-mail and various links to websites and social networks.

Note that the links within the descriptive body are not clickable, but never fear! There is a designated area at the bottom of the page.

5. Links to other relevant channels

Of course, including links to competitor channels might seem a little strange, but it is actually in keeping with the community spirit of YouTube.

This will enable you to flag other interesting and relevant content, establishing initial contact with other successful channels for the creation of synergies and collaborations.

More SEO YouTube Pills

To ensure content visibility, YouTube channels can be used to great effect.

Anyway, in addition to the advice we gave you just above, below is a list of platform ranking factors:

view count – the view count;
Temporal density of views;
Number of likes to the video;
comments.

YouTube and 360-degree live streaming videos

After introducing 360-degree movies on YouTube, Google aims to expand the feature by allowing them to be live streamed, that is, in real time.

The large amount of bandwidth required for uninterrupted live playback could be considered an obstacle to overcome in order to make the technology public.

Just as the signal generated by 360-degree video cameras, being captured by multiple lenses and assembled later by software, could delay delivery or require a great deal of computing power in the device doing the recording.

To make it possible to broadcast real-time video to YouTube, appropriate and compatible video cameras are needed.

A 360-degree movie is essentially a clip recorded with the help of special equipment, such as Ricoh Theta, Kodak Pixpro SP360, Bublcam, Giroptic 360cam, and IC Real Tech Allie cameras, that can capture everything around the lens.

As for the upload phase, currently the Mountain View group requires uploaders to fill in a code.

In the future, the procedure will be simplified and made fully automatic.

Enjoyment, on the other hand, can be done either via desktop computer (moving in any direction using the mouse), on smartphones and tablets (taking advantage of accelerometer and gyroscope, currently only on Android) or by wearing one of the many virtual reality viewers already available.

Online videos are becoming the preferred medium for boosting “brandawareness,” or brand awareness and sales.

Want to learn more about online video content management? Read these articles:

SEO on YouTube: how to optimize your channel for search