If you have come to this article, you are probably curious about your Social Selling Linkedin.
You probably did a Google search by typing one of these chiaeve words:
- ssi linkedin
- linkedin social score
- linkedin social selling index
- index selling linkedin
- ssi linkedin whereabouts
Whatever Keywrod you typed in, you’ve come to the right place.
Why Linkedin can be a great business tool
Linkedin is the social network par excellence as far as creating valuable relationships in B2B (Business to Business) is concerned.
With Linkedin you can greatly expand your contacts by gaining multiple benefits.
The first one everyone thinks of is how to use the tool to generate business opportunities and get in touch with new potential customers (lead generation).
You can use Linkedin for several reasons and strategies, following are the main ones:
- Creating one’s Brand Positioning for companies and/or one’s Personal Branding for individuals
- Personnel research: The value of a company is given by the value of the people who make it up. It is therefore essential to get in touch with “excellences.”
- Supplier research: Having reliable and excellent suppliers enables the delivery of high-value services.
- Lead generation activities: you can get in touch with lots of potential customer moves
If you’ve been using Linkedin for a while you may have realized that achieving a fair amount of visibility requires work, time and energy.
It therefore comes naturally back to the question of whether we are on the right track and what benefits we have been able to achieve through our publications, interactions and multiple activities carried out on this powerful social network.
Thus we come to the main topic of this article.
Social Index Linkedin
If you want to know how your activities are doing on Linkedin simply click this link Linkedin Social Selling Index (SSI).
As Linkedin states, “Your Social Selling Index (SSI) measures your effectiveness at establishing your professional brand, finding the right people, interacting with relevant information, and building relationships.”
The free service allows you to analyze the performance of your personal profile.
As you can see, the page is divided into 3 different dashboards.
Let’s look at them in detail.
SSI industry and network rankings
The two metrics express the visibility of your profile with respect to your industry and the members of your network.
These images were made today.
Basically, my profile falls into the top 2% of the most popular people on Linkedin in my industry and the top 7% of the most popular people in my network.
Next goal I need to achieve is to be in the top 1% in both rankings 😅
4 Components of Linkedin Social Selling
This dashboard summarizes the effectiveness of our profile, with a value from 0 to 100, through 4 parameters.
Let’s look at the 4 parameters together.
1. Creating the professional brand
This metric indicates how interesting we can appear to our users. The value is based on the effectiveness of our profile and the engagement of the valuable posts and content we publish on Linkedin. Having a strong presence on LinkedIn increases your credibility and generates trust.
2. find the right people
This parameter indicates the procedure we are using to get in touch with new users.
As you can see, my value is not very high. This means that the people I come into contact with are not expressly focused on my field of work.
More simply, Linkedin urges us to use search tools more effectively to identify profiles that are more on target.
It is also fair to point out that Linkedin’s goal is to get us to use paid tools.
For example, my profile is Premium, the next step might be to activate the (paid) features of Sales Navigator.
3. Interacting with relevant information
This parameter provides two important pieces of information as it indicates how well we are performing in the:
- Creating engagement with our content: likes, shares and comments. As a result, it is very useful to interact with people who have left a comment or shared one of our posts.
- Interact with content posted by other people. For example, it is very useful to participate in conversations that garner interest on Linkedin.
4. Building relationships
Fortunately, at least this parameter indicates that I am doing a decent job 😅
Basically, it measures our ability to broaden our network of contacts by adding people in “target audience.”
How is our network of contacts?
The third dashboard allows us to see how “we stack up” against users in our industry and the average of our contacts.
Like any data reported in an analysis, the same must be placed in context.
For example, if you work in an industry where people use Linkedin very little, it is probably easier to get to the top of the rankings.
I say this because, the Social Selling Index, must become a measurement tool, not a stressor.
It will allow you to measure the actions you are taking.
Some tips for improving your Linkedin social selling
- If you have not already done so, please complete your profile in detail
- Explain your Mission: who you can help and how!
- Your photo representing you is an important element of personal branding, devote a minimum of time to it. Choose a professional photo, ideally in close-up and looking straight into the camera.
- Use the header image to tell your story, to say what you do and who you do it for
- Periodically publish posts and/or articles and adopt a content sharing strategy
- Take an interest in what people in your network are doing
- Are you interested in contacting someone who is not in your network? First interact with his posts, post comments, etc. Then contact him or her. You will not be a stranger but “the person who commented on his posts.”
If you need more information and/or insights please leave a comment on the article.
It will be my pleasure to answer you.
FAQ on LinkedIn’s Social Selling Index
LinkedIn’s Social Selling Index (SSI) is an indicator that measures how effectively a user uses the platform for the Social selling. This index assesses the ability to build one’s personal brand, find the right people, interact with relevant content, and develop strong professional relationships.
The SSI is a score between 0 and 100, obtained by summing four main components, each of which can contribute up to 25 points. These components include: professional brand building, finding the right people, interacting with relevant content, and building relationships.
A high SSI can indicate that a user is using LinkedIn effectively to achieve his or her social selling goals. A high score can increase visibility on LinkedIn, improve networking and career opportunities, and distinguish the user from competitors by demonstrating competent use of the platform.
To improve your SSI, it is important to optimize your LinkedIn profile, post valuable content, interact regularly with your network, and build meaningful professional relationships. Personalizing connection posts and actively participating in discussions can also help increase your score.
Your Social Selling Index is available free of charge to all LinkedIn users. You can view your score by visiting the dedicated SSI page on LinkedIn and clicking on “Get your free score.” Here you will be able to see your overall score and the scores of the four main components.
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