Commercials are part of traditional marketing, which is called outbound marketing.
Obviously differentiating it fromInbound Marketing, a newer and, in our opinion, more strategically effective philosophy.
Commercials consist of a marketing technique where marketers try to win new Customers through traditional advertising by interrupting the content.
Banners, and videos embedded in content, along with commercials, are also part of Outbound Marketing.
However, at Factory Communication, we place the philosophy ofInbound Marketing as the basis of our Strategies.
Of course, we cannot say that traditional marketing is useless; on the contrary.
It is often a great tool to use, with the right marketing and communication strategy.
But the market nowadays is increasingly competitive. We find competitors everywhere, and the products and services offered, far outnumber the Customers.
For this reason, it is necessary to implement a Strategy that is in step with the times, but more importantly, capable of achieving the goals we have set for ourselves.
