Communication Strategy

Articles & News

Are you the head of a company that wants to make its way in today’s market? Well, Brand positioning will help you stand out among a multitude of companies offering all kinds of products and services, including probably, those similar to what you offer.
In this article we discuss qrcode marketing, the tool for connecting the Company with its target audience, in offline marketing.
Lead Generation Campaigns can be the Key to unlocking the potential of Your Business. They represent one of the most effective digital marketing strategies for attracting new customers and increasing sales.
It is literally translated as “Consumer Journey,” and this definition expresses very well the concept that is intended to be explained. We use the term Customer Journey to refer to the path that every customer takes to reach a brand. And generally this journey ends with the purchase stage.
In this article, we look at examples of 14 customer retention strategies, suggested to us by HubSpot, that have been enormously successful. As the philosophy of Inbound Marketing teaches us, investing in the satisfaction of one’s customers costs much less than acquiring new customers.
In this article we look at 7 strategies to increase customer loyalty, improve your Business and your Company’s brand awareness.
Today we want to analyze with you the recent Dove Deodorant commercial.
Personal reflections on the UnipolSai #UnMesePerTe Campaign
In this article I report a brief analysis regarding the Mediolanum commercial aired in May 2019. Basically, I would have made the speach slightly differently, to transfer design values and concreteness.
Well the Dyson Cyclone V 10 commercial, in my opinion, is one of those examples, with rare effectiveness and clarity.
For the past few weeks it has been possible to see the new Brio Blue Rocchetta water commercial on TV frequently. I analyze the content and the Communication implication it carries. An approach that I personally judge to be borderline.

Communication Strategy

In this section of the Factory Communication website you can view articles that discuss Communication Strategy.

What are the principles behind Communication?

How can you evolve the Communication of your Company, Brand, or Person, if you are a professional?

We will try to answer every question you have, so don’t be shy. Write to us in the comments the topic you are most interested in, and we will accommodate you.

Communicating in the right way means conveying an unambiguous, clear and correct image in the endless world of the Web. This creates the right reputation and recognition.

Communicating one’s image, one’s Business, one’s mission, is crucial, especially in a world running at Web speed.

Certainly, related to Communication Strategy, you will hear about Focusing and Positioning. Fundamental elements in the implementation of a strategy that works.

Of course, let’s always set goals first: What do I want to achieve? What is my strategy aimed at? Where do I want to get to?

Only with clearly delineated goals will we be able to study the strategy for you, and with you. And most importantly, achieve them.