An email marketing strategy aims to send targeted, specific information to our contact database. Via email, of course.
This should not be confused with DEM, which involves sending advertising newsletters to a contact database provided by third parties.
Email marketing is one of the fundamental elements of the Marketing Automation strategy. And to make this technique as effective as possible, we need to manage our contact database in the best possible way.
In fact, thanks to a good CRM, such as Hubspot for example, we can find the information we need to understand what the user is interested in, what kind of tools they use to read emails, the best time to start a conversation with them, etc.
This allows us to send the right content, at the right time, to the right person. Not surprisingly, this is the mantra of Inbound Marketing.
