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Proximity marketing: what it is and what it can do for your business

In the modern marketing landscape, proximity marketing (or proximity marketing) is emerging as one of the most innovative and effective strategies for reaching customers.
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Brand Positioning: an important requirement for every company

Are you the head of a company that wants to make its way in today’s market? Well, Brand positioning will help you stand out among a multitude of companies offering all kinds of products and services, including probably, those similar to what you offer.
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Ideas for attracting customers to a restaurant

Every entrepreneur who runs a business is faced with a daily challenge: how to increase and find new customers and increase sales? In this guide, I will take you step-by-step through the exploration of the best marketing and communication strategies in simple, direct, action-oriented language.
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SEO consulting for restaurants: Increase your online visibility

Learn how SEO consulting for restaurants can grow your business in 2025. Effective strategies, trends, and tips for dominating local searches.
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Description of menu dishes: you have to give value to your Product

If you have a restaurant and want to find out how to increase the average value of your receipt, you should definitely read this article
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Local SEO: comprehensive guide for Local Businesses and Activities

Local SEO has become a crucial element in the digital marketing landscape, especially for companies that want to strengthen their online presence and want to be found by users who are doing a Google search for services “near them.”
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Influencer Marketing Trends 2024: what you need to know!

Influencer Marketing Trends 2024 is a detailed report of how the dynamics of Influencer Marketing in Italy and Europe have evolved.
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a woman frames a QR code on a brochure with her cell phone

Marketing QRcode in your business strategy

In this article we discuss qrcode marketing, the tool for connecting the Company with its target audience, in offline marketing.
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A chef framed on a cell phone display. In the background a google maps

Local SEO for Restaurants. Grow your business!

Local SEO for restaurants is a search engine optimization marketing strategy focused on improving the visibility of a business in geolocated search results. With Local SEO you can place your restaurant in the first pages of search engine results and increase the number of customers and potential customers of your Restaurant.
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Create Shop on Facebook to sell Products

In this article we look at how to set up a Facebook Shop to sell your Products. It can become an opportunity to expand your store’s sales channels and gain new customers!
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Improving Google ranking: 4 useful tips

Being in the top positions of Google, in addition to greatly increasing the visibility and authority of the Brand, allows you to intercept new potential customers.
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SEO consultant. What it is and how it can help you!

The SEO Consultant prepares the analysis and related SEO Strategy to improve the organic ranking of a website or eCommerce on Google. He is basically an expert in the field of Search Engine Optimization (SEO).
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Web marketing consultant: how it can help your company

Web marketing consultant what does he/she do? What knowledge does he/she need to have? How can he help your company? In this article we answer these and many other questions.
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Multi-channel Communication and Marketing Strategies

In this article we discuss Communication and Marketing Strategies: how they can help your Company’s business by generating new customers and increasing sales.
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Social media consultant-who to choose?

In this article you will find our 4-point checklist for choosing your social media consultant.
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a young woman has just made a purchase at a boutique

Marketing strategies to build customer loyalty and increase sales

In this article we look at marketing strategies to build customer loyalty and grow the Business of your Company or business.
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Product positioning in the market

What does it mean to implement a market positioning strategy? Why can it be extremely useful in growing your Company’s Business?
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Corporate Social Media Strategy for Your Business

In this article we look at 7 moves to increase traffic to your website through Corporate Social Media Strategy.
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Local grand opening: which strategy to choose?

In this article I deal specifically with what strategy to adopt, in order to make the opening of a new venue successful.
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Local Search Marketing positions your business locally

In this article, we explain local search marketing and how it can help you increase the visibility of your business and outlets locally. Doing local SEO means activating a very powerful tool for small businesses that have physical locations (local businesses) in a limited territory.
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a woman picks up a bag of purchases made at a store

Customer experience what is it? Why is it important?

Customer experience what it is and why it can ensure your company’s success. If you are deciding whether or not to invest five minutes of your time… I urge you not to delay. Read!!!
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Buyer Journey: customer-focused strategy

Buyer Journey literally means “Buyer’s Journey.” It corresponds to that process that potential customers go through before making a final decision, regarding the purchase of a product or service.
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First on search engines: article dedicated to Entrepreneurs

SEO strategy is essential to make your Company visible. Good search engine rankings ensure visibility and Business. In this article we look at why it is important to be first on search engines with your website or eCommerce.
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Strategy for selling in the time of the Coronavirus

Can your business model quickly adapt to the new sales strategies imposed by Coronavirus? I have been trying to write this article for several days. Every day it acquires totally different forms and nuances.
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Food and Beverage

Food and Beverage is one of the sectors where brand identity, storytelling and digital presence make the difference between a passing establishment and a benchmark brand.

A mouth-watering hamburgerIn this section, we have collected all the articles that Factory Communication has dedicated to communication in the world of food and beverages: marketing strategies for restaurants, bars, wine bars and producers, guides to food and wine content marketing, local SEO for restaurants and digital tools to attract and retain customers.

Whether you run a Michelin-starred restaurant, a winery, a craft brewery or a food brand, here you will find practical insights and case studies to help you communicate your product effectively.

In Food & Beverage, good communication is a key ingredient for success.
Explore the articles and discover how Factory Communication works with the food and wine sector.

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