Inbound Marketing is both a marketing strategy and a philosophy.
Literally meaning ‘inbound marketing’, this strategy allows us to generate satisfaction among our customers, or potential customers. In doing so, we create a lasting and concrete relationship with them, based on ethics and mutual respect.
All this is achieved through the creation of our Buyer Persona and the implementation of a Marketing Automation strategy.
This gives us all the elements we need to reach our potential customers, with the aim of turning them into happy end customers.
