In your Web & Social Media Strategy, the importance of reviews should not be underestimated.
In fact, they allow us to monitor people’s sentiment: what is going well, but more importantly, what are the areas in which we can improve.
If well managed, they allow to improve the venue’s visibility,engagement, web reputation and, consequently, the number of Customers.
Even a negative comment can be turned into a goal for our business if we handle it correctly. In so many cases, a negative comment, well handled, has then led to a new purchase.
Our advice? In your Web & Social Media Strategy , the importance of reviews should not be undervalued.
