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Creating a tourism portal: launch your digital business

Want to create a tourism portal and turn it into a profitable business? Learn how to design a tourism destination portal, monetize it and position it on Google. Complete Guide 2026.
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Brand Positioning: an important requirement for every company

Are you the head of a company that wants to make its way in today’s market? Well, Brand positioning will help you stand out among a multitude of companies offering all kinds of products and services, including probably, those similar to what you offer.
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Local SEO: comprehensive guide for Local Businesses and Activities

Local SEO has become a crucial element in the digital marketing landscape, especially for companies that want to strengthen their online presence and want to be found by users who are doing a Google search for services “near them.”
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Improving Google ranking: 4 useful tips

Being in the top positions of Google, in addition to greatly increasing the visibility and authority of the Brand, allows you to intercept new potential customers.
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SEO consultant. What it is and how it can help you!

The SEO Consultant prepares the analysis and related SEO Strategy to improve the organic ranking of a website or eCommerce on Google. He is basically an expert in the field of Search Engine Optimization (SEO).
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Web marketing consultant: how it can help your company

Web marketing consultant what does he/she do? What knowledge does he/she need to have? How can he help your company? In this article we answer these and many other questions.
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Multi-channel Communication and Marketing Strategies

In this article we discuss Communication and Marketing Strategies: how they can help your Company’s business by generating new customers and increasing sales.
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Social media consultant-who to choose?

In this article you will find our 4-point checklist for choosing your social media consultant.
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Persuasive copy: engages users and helps sell more

Words are powerful and are able, when used in the right way, to become a necessary and indispensable tool within effective Marketing strategies.
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a young woman has just made a purchase at a boutique

Marketing strategies to build customer loyalty and increase sales

In this article we look at marketing strategies to build customer loyalty and grow the Business of your Company or business.
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Corporate Social Media Strategy for Your Business

In this article we look at 7 moves to increase traffic to your website through Corporate Social Media Strategy.
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Local Search Marketing positions your business locally

In this article, we explain local search marketing and how it can help you increase the visibility of your business and outlets locally. Doing local SEO means activating a very powerful tool for small businesses that have physical locations (local businesses) in a limited territory.
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a woman picks up a bag of purchases made at a store

Customer experience what is it? Why is it important?

Customer experience what it is and why it can ensure your company’s success. If you are deciding whether or not to invest five minutes of your time… I urge you not to delay. Read!!!
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Buyer Journey: customer-focused strategy

Buyer Journey literally means “Buyer’s Journey.” It corresponds to that process that potential customers go through before making a final decision, regarding the purchase of a product or service.
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First on search engines: article dedicated to Entrepreneurs

SEO strategy is essential to make your Company visible. Good search engine rankings ensure visibility and Business. In this article we look at why it is important to be first on search engines with your website or eCommerce.
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Strategy for selling in the time of the Coronavirus

Can your business model quickly adapt to the new sales strategies imposed by Coronavirus? I have been trying to write this article for several days. Every day it acquires totally different forms and nuances.
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Winning the competition: Discover 3 key factors

How can we win the competition and increase sales? Discover 3 key factors: decision, determination and Leadership!
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Woman with bags full of purchases

Customer experience and customer satisfaction! What does the Customer think about you?

A user experience survey is essential to understand what to improve in our organization. What are the strengths and what are the weaknesses.
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Corporate Web Reputation: Analysis and Development

In this article we analyze Corporate Web Reputation on the web, how it can be monitored, analyzed and improved
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Zero-cost advertising... or almost In the mountains without a smartphone: the shelter is free Find out why this strategy is a winner

Free advertising on the internet of mountain huts in the Dolomites

In this article we analyze a striking example of free advertising on the Internet, carried out by the Dolomite refuges of Civetta, Pelmo and Marmolada.
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Young woman wears purple skirt and heeled shoes. Holding several bags in her hand, she has just gone shopping

Examples of customer experiences that grow Business

Some examples of customer experience and how they help companies’ business growth. We will see why offering a good experience to one’s customer is one of the key activities to make business more effective in the long run.
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How to Position Your Company on Google with Google My Business

Google My Business is Google’s platform that allows you to greatly increase your company’s presence on Google.
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Instagram Marketing Strategies to Grow Your Business

In this article we explain how to implement a Marketing strategy to increase contacts, customers and business of your Company.
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Marketing strategy on TripAdvisor

Do you have a restaurant? Find out why it is important to implement a Marketing strategy on TripAdvisor Carrying out Marketing activities on TripAdvisor will allow you to find new customers for your restaurant
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Tourism marketing

Tourism marketing is one of the most complex and competitive digital disciplines today.

A young girl smiles, clutching a globe to her chest.Promoting a destination, an experience or a region requires an integrated strategy that combines quality editorial content, local SEO, a presence on digital channels and technological tools capable of transforming travellers’ interest into actual bookings.

In this section, we collect all the articles that Factory Communication has dedicated to marketing in the travel sector: how to create a tourism portal, how to position a destination on Google, how to build a content marketing strategy to attract Italian and international travellers, and how to measure the results of digital campaigns in tourism.

Whether you represent a tourism board, a consortium, a DMO or a private operator looking to increase your online visibility, here you will find concrete analyses, case studies and practical resources.

Explore the articles and discover how Factory Communication supports the tourism sector with measurable digital strategies.

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