What is engagement?

Articles & News

Influencer marketing is a communication strategy of collaborating with influential figures on social media to promote products, services or company values.
Donato Cremonesi, CEO and Founder of Factory Communication, was interviewed by Mario Furlan during the Mattino Lombardia broadcast. Interview topics: Social, Influencer and Focus.
In this article we will show some examples of Social strategies that you can implement to win the competition.
Instagram has decided to introduce a strategic innovation, eliminating the ability to view Likes. After the experiment started in Canada, the app update in Italy also brought this radical change.
In this article we look at what engagement is, why it is important for your Social Media Strategy. We look at how to calculate it and what tricks you can use to improve the performance of your social channels.

What is engagement?

If you are wondering what engagement is, you have come to the right place.

In this section of our website, you will find lots of useful articles.

Creating the right engagement means establishing strong and lasting relationships with your audience, target (Buyer Personas), fans, followers and customers. Define it however you like.

This means that it is not enough to design and implement a winning marketing strategy. Instead, it is essential to keep the promises made to your customers. Product quality, service reliability, after-sales support, etc.

The real work is not creating the โ€œrelationshipโ€ between the brand or product and the customer. It is maintaining it over time.

Achieving good engagement is a time-consuming task, but above all, it is necessary for the philosophy of inbound marketing to guide us towards the goal we want to achieve.