TikTok by now we all know it, if only by name. In recent years, this social media platform has established itself as one of the most popular and appreciated and has slowly become an indispensable tool with which companies implement their marketing strategies.
We live in a historical context in which social media are constantly part of our lives, we have learned techniques to use them intelligently even to create strategies that can revolutionize and bring success to many businesses.
You are probably asking yourself, why should I market with TikTok? The answer is simple, you can engage and introduce your Brand to a very large segment of your audience and get closer to Generation Z users.
But let’s start from the beginning and analyze how TikTok can become part of your social media marketing strategy.
TikTok: What It Is and How It Works
TikTok, the social network as young as it is famous, is now known as the best video-using medium of the moment.
The TikTok social has a new operation for those unfamiliar with it, it is like a social media centered on Instagram stories only they do not disappear after 24 hours but remain present within the platform.
With its filters, effects and video editing tricks, it has seen growing success since 2016, especially among young people aged 12 to 20.
The Chinese Social played ahead by predicting a “slackening” of users: slowly, members of social platforms would increasingly prefer fast, less busy, entertainment-focused communication. And he was right on the money!
To date, videos are definitely the most popular means of communication for users because they are immediate, clear and even entertaining.
This great success, has not only caught the attention of younger people but also of many companies that have decided to establish their presence on TikTok by integrating the platform into their digital marketing strategies.
How come all this interest of companies in this platform? Well, continue reading, we’ll quickly show you the benefits of a marketing strategy on TikTok.
In this article we explain why integrating TikTok into a business marketing strategy can be very beneficial to your Business.
If you are wondering whether you should integrate TikTok into your strategy, you need to know the benefits this social can offer your company. Only then can you evaluate whether or not to integrate TikTok into your marketing.
- Huge visibility: With more than one billion active users, TikTok offers businesses a huge opportunity for visibility, being able to reach a large amount of interested potential customers and increase brand sales.
- Reach new market segments: thanks to all the tools the platform offers, such as advertising campaigns, you can reach and connect with new users who might be interested in what your company offers.
- Precise Targeting: companies can create perfectly targeted ad campaigns with advanced targeting tools.
You can create ads that perfectly match your target audience based on various factors such as age, gender, their interests and geographic location. - Measuring performance: TikTok will help you understand if your social marketing strategy is paying off through a series of tools that will help you monitor the performance of your content.
Based on the results onengagement, views and interactions you will have a detailed overview and the opportunity to make optimizations.
Now that you are clear about the enormous benefits such an integration can bring to your strategy, let’s look at how best to leverage such a powerful tool.
How to Structure an Effective TikTok Marketing Strategy
Videos have now become the most widely used media. They are able to intrigue and interest, keeping users glued to their smartphones.
As with the best viral videos, companies should aim for engaging content to show the world how a particular brand can make a difference.
But as with all self-respecting marketing strategies, marketing on TikTok requires analysis, planning and a well-thought-out plan of action, which we can summarize in 5 points.
Knowing the target audience
The first step is certainly building a buyer persona. It is important to know exactly what your target audience might be.
Making a perfect hypothetical sketch of the people we want to target on TikTok will allow you to maximize resources as well as successfully target your content and engage your audience more. As we like to say, the right content to the right people!
Create original and creative content
Creativity is the magic word, the key to success on TikTok.
I probably don’t even need to tell you this but I’ll do it anyway: content should be creative, original and entertaining and reflect your company’s tone of voice.
To do this, it might be useful to use editing tools and filters, to create some continuity in all the content you make, differentiating yourself from the competition and succeeding in creating engagement.
Participate in TikTok trends
Trends on TikTok are one of the hallmarks of this platform. These trends can cover type of content: music, funny audios, special filters or challenges and are a great asset in a marketing strategy on TikTok.
Use this tool to gain more visibility and engage your audience more effectively.
To stay ahead of the curve you will need to monitor and participate in trends but beware, you will need to include your products or services in a natural and authentic way to convey your Brand values and not come across as too promotional.
Collaborations with influencers
During your TikTok Marketing planning, don’t forget about influencers. Thinking about collaborating with a content creator could prove extremely effective for your Brand.
However, it is important to assess which influencers might be right for you. Try to figure out who has a relevant following and who are in a related field to your company, so you can establish genuine collaborations.
An influencer marketing strategy could prove crucial in getting the right engagement of your target audience and generating interest in your products or services.
Monitors and optimizes performance
Once you’re clear on what your target audience is, what content and trends to publish, and which influencers might help you in this climb to success on TikTok, it’s time to monitor the results and adjust your focus if necessary.
As with any marketing strategy, it is time to evaluate whether the work you have done has achieved the goals you set for your business.
It monitors all key metrics such as views, engagement and follower growth and in case they are not entirely satisfactory, makes optimizations for future campaigns.
In conclusion, TikTok, as well as other social platforms, has had a significant impact in the world of digital marketing and has made it possible for companies to create unique and creative strategies to reach and engage their target audiences.
Factory Communication can help you implement TikTok into your marketing strategy. We will help you grow your social presence and increase your sales through original content designed for your business.
Want to find out more Instagram trivia? Don’t miss these articles: