Web design trends 2024: the top 7 trends

Ehy designer! This article is for you to stay up to date with the new web design trends 2024.

If you are reading this article you probably typed one of these keywords into Google:

• web design trends 2024
• 2024 web design trend
• web design trends 2024

You are probably thinking about developing your new Web site and are looking for suggestions on how to set it up.

Certainly having an understated and elegant site, perhaps with graphics somewhat reminiscent of the 1990s, could be a disadvantage.

Don’t risk being outdated, but follow the new trends for web design!

Web design trend 2024: changing approaches

Fads change and get more interesting in the world of web design. One thing is certain, any novelty, improvement and experimentation has as its only goal to engage users.

How will the user experience change in 2024? Here is a brand new list of the 7 top trends of 2024. Let’s find out about them together.

1. UX design

By now, one of the most highly regarded and almost timeless aspects even for this 2024 is the design focused on UX i.e. user experience.

Users are the focus of all Web content so it is necessary to create a Web site that is designed for visitor-centered use and experience.

Every aspect of the site is designed to capture and interest users right from the start.

Communication is direct and without too many frills in the world so that those browsing have all the information and tools in the shortest possible time.

Then again, we must remember that the mind has an attention threshold of 8 seconds!

You can also customize and enhance the user experience according to the preferences and needs of your target audience.

2. Maximalism and rich design

Clean and minimalist design are the two key concepts always kept in mind.

Already since last year, however, we can see a change in the way web design is conceived.

Maximalism makes its way into the web design trends for this 2024.

Rich designs full of visual elements, with complex graphics, bold colors and effects reminiscent of retro glamorous style are becoming increasingly popular.

Not surprisingly, a lot of famous brands are adopting this nostalgic style that harks back to the 1980s and 1990s, giving rise to a new playful style that immediately captures the user’s interest.

3. Oversized and dynamic typography

In 2024, web design trends become even wackier and more peculiar.

Now is the time to really think outside the box with huge, dynamic typographies, perfect if you want to stay in the minimalist sphere for design style.

You have to differentiate yourself, always. That’s why oversized, dynamic typography has become so popular: the use of unusual USP sizes in the above-the-fold area, bold typefaces to highlight services, combined with text animations make the user experience more appealing and interactive.

4. Layout with visible borders

Another trend for 2024 web design that is literally blowing up is certainly the use of defined layouts with visible borders.

This type of design greatly enhances the user experience by organizing all site elements into compartments in an unobtrusive and elegant manner.

In this way, the information and the whole course will become more user-friendly and easy to assimilate.

5. Sliding design

In recent times, users’ enjoyment of web content is almost exclusively through mobile devices. Scrolling is one of the gestures that new generations now share.

Therefore, structuring a scrolling design is one of the techniques that has already been used for years but remains stable among trends and will be for a long time to come.

We can distinguish two types of slide designs:

Infinite scrolling or infinite scrolling

consists of a series of successive information sections and is a suitable design for websites that present a large amount of information

Parallax scrolling or parallax scrolling

consists of a design in which the background images move more slowly than the foreground components, ideal for adding depth by giving a 3D effect.

6. Interactive storytelling

Interactive storytelling is the new trend in web design this 2024. Interactive storytelling is a powerful way to provide an engaging and satisfying experience for your user as they browse your website.

Now one of the basic elements of effective communication, storytelling manages to capture, excite and at the same time create a strong Brand Identity.

This is done through the inclusion of interactive elements within the narrative creating strong engagement and a richer experience as they navigate a website.

7. Insertion of tools Ai

Since the explosion of theartificial intelligence phenomenon, we never stop projecting into the future in many fields of interest.

Ai is now beginning to become part of our daily lives to facilitate work processes that would otherwise be more elaborate.

This also happens in the sphere of web design.

Indeed, through the integration of generative arts and Ai tools, it is possible to offer users personalized user experiences based on their behavior and interests.

So certainly among the 2024 trends for web design, Ai will occupy a prominent place.

We have come to the end of this fantastic list on this year’s new trends. It’s really going to be a year full of innovation and crazy content, we’re sure.

If you are planning to revamp or create your website, consider the elements we have just presented or hire Factory Communication.

At Factory Communication, we create websites that are in step with the times and uniquely and creatively reflect the essence of the Brand.

Through the design and implementation of a website or e-commerce that has a smooth and engaging user experience, it is possible to reach a wide audience and acquire new customers.

But don’t worry, we won’t leave you alone, we will follow you step by step and accompany you to the success of your business.

So, get ready for this 2024 and give your website a makeover!

Web design trends 2024: FAQ

Here are some FAQs related to web design trends for 2024: