In this article we look at some technical elements to explain why it is essential to perform SEO analysis of your website.
Search Engine Optimization ( SEO) Strategies indicate all those activities that aim to index a website to make it more visible to search engines.
It is not only about making a website appealing to crawlers, but also, and more importantly, to users.
In fact, good SEO optimization practices improve theuser experience andusability of a website. The aspects we check are many and in many cases, extremely complex.
In this article we look at different aspects of the website seo analysis one of the basic elements to then be able to prepare the correct SEO Strategy of search engine positioning,.
1. Website indexing analysis
The analysis of organic traffic to the site has a specific focus on the last 6 and 12 months.
The analysis also covers keyword ranking trends.
There are many tools for SEO analysis including Semrush, Google Search Console, Google Page Speed and Google Analytics.
The ranking factors that influence search results are many and can vary by device: desktop computers and mobile devices. We report the main ones:
- What keywords do we rank for? Are they consistent with user searches?
- What is the distribution of organic position on Google’s SERP?
- What are the research volumes?
- How has indexing changed over time?
- Duplicate content and originality. Is the information posted on the site original (i.e., not copied from other sites) and useful to users?
- Canonicalization: verification of canonical URLs on the site
- Duplicate TAGs: checking for pages that have duplicate TAGs (Title and Description)
- Checking for possible cannibalization of keywords
2. SEO analysis online site of your competitors
With competitive positioning analysis we can analyze how our company is positioned on the web against competitors. The analysis performed with Semrush covers both the entire website and specific keywords.
The audit seo tool allows us to acquire useful information for each individual competitor such as:
- Number of keywords
- Organic traffic and related monetization
- Ranking for each individual keyword
- Backlinks used
- Possible investment in ADV Campaigns, etc.
3. Website functional analysis: Backlink audit
Backlinks are an important resource for the organic ranking of a website.
They can be a positive element when their Domain Authority is high, or an extremely negative element when they have a high toxicity score(Domains Toxicity Score).
Backlink analysis is performed with a specific seo audit tool from Semrush. In this way we can define the strategy of link building, that is, which ones to keep active and which ones to ask Google to remove.
4. Web site performance analysis
Another extremely important report refers to the “Site Health” status of the pages that make up the website. This information can be collected with both Semrush and Google Search Console.
The report in addition to providing a site performance analysis indicates:
- Web site content analysis and number of pages crawled
- Site speed analysis and verification of individual page opening
- How many pages turn out to be “healthy”
- Number of pages where problems have been detected. Problems are divided into Warnings (to be solved) and Alerts (possible improvements).
- Redirected pages. In this case, it is critical to understand why there are redirects, what type they are(301, 302), and what the destination pages are.
- Presence of orphan pages (which do not have a direct link)
- Percentage of pages that have an internal link
- How many pages involve Markup (extremely important data because it indicates how we are sending information to Google)
- Information regarding HTTPS (secure site) format and Core Web Vitals.
- Broken connections and server errors and other scan errors
5. What keywords do users use to search on Google?
In order to prepare a proper SEO Strategy, it is essential to know which Keywords are used by users to search for products or services similar to yours.
Audit seo Google is performed with 3 different tools: Semrush, Google Keyword Planner (Keyword Planning Tool) and Answer The Public.
SEO analysis web page allows us to understand for which keyword it is positioned on Google. This is an important element in defining the strengths of our strategy.
6. SEO technical website analysis: website performance index
The performance of a website and/or e-commerce is critical in two respects:
- Providing the best user experience
- Promote the indexing of your online storefront content
On-page and on-site analysis is done with a few tools including Google PageSpeed Insights. If you are curious to analyze the performance of your site?
Perform a free seo audit on your own, at
Thanks to Google PageSpeed Insight, you can realize web page seo analysis.
This tool provides so much useful information on where and how to improve the performance of each individual page throughoptimization of different elements such as:
- JavaScript and CSS content code
- Image size, weight and format
- Size of the DOM
7. Website SEO analysis of content
Examining content is a very important aspect of SEO ranking. It allows us to understand what we are communicating to our users.
Is the information useful and relevant? Do they clearly and comprehensively respond to the searches made by users?
In the case of an e-commerce, is the product description clear?
Have we provided all the useful information to the user in order to conclude the purchase and increase the conversion rate?
Seo analysis of your website: FAQ
5 FAQs explaining to the entrepreneur the importance of SEO Analysis for the business website:
SEO Analysis is critical to improving your company’s online visibility. It allows you to understand how your site ranks on search engines and identify areas for improvement to increase organic traffic. Through this analysis, you can optimize your site’s content, structure, and technical performance, ensuring a better user experience and a higher likelihood of converting visitors into customers.
A thorough SEO Analysis can bring numerous benefits:
– Increased organic traffic: Improves search engine rankings, attracting more qualified visitors.
– Increased brand visibility: Strengthens your company’s online presence.
– Reduced advertising costs: Optimizes digital marketing investments.
– Improved user experience: Makes the site more navigable and performant.
– Increased conversion rate: Attracts visitors more likely to buy.
SEO Analysis helps you identify and correct several critical issues:
– Technical problems: Such as slow loading times or crawling errors.
– Duplicate or low-quality content: Which can penalize your ranking.
– Non-optimized site structure: Which hinders user and search engine navigation.
– Non-optimized keywords: Which limit visibility in relevant searches.
– Low-quality backlinks: Which can damage the site’s authority.
There are a number of useful tools for conducting an effective SEO Analysis:
– Google Search Console: For monitoring the site’s performance on search engines.
– Google Analytics: For analyzing traffic and user behavior.
– SEMrush or Ahrefs: For keyword and backlink analysis.
– Screaming Frog: For technical audit of the site.
– PageSpeed Insights: For evaluating page loading speed.
SEO Analysis is not a one-time activity, but an ongoing process. It is advisable to perform an in-depth analysis at least every 3-6 months, with more frequent monitoring (weekly or monthly) for specific metrics such as organic traffic or ranking for keywords. This approach allows you to adapt quickly to changes in search engine algorithms and market trends, keeping your site competitive over time.
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