Google Discover is a feature built into the Google app that provides users with a personalized feed of content based on their interests and browsing habits.
If you are wondering what google discover is, I can tell you that you have come to the right page.
Take a few minutes to understand the full potential of this Google tool.
This tool uses machine learning algorithms to analyze past searches, web pages visited, and other user browsing data in order to suggest relevant news, articles, videos, and other content.
How Google Discover works and what it is mainly for:
- Providing customized content without the need for specific research.
- Provide a tailored browsing experience by anticipating user interests.
- Present a variety of content, including local news, sporting events, music, movies, and television programs.
Discover’s feed is constantly updated to take into account newly published web content and adapts over time to user preferences.
Official Google Guide at the following link Google Search Central.
Feed discover google: news and changes
Recently, Google announced some significant changes for Discover:
- New interface: There is a reorganization of the bottom bar of the Google app, with the addition of new buttons such as “Browse” and “Notifications.”
- Increased integration: Google Home (formerly Discover) will be more closely integrated with other Google services such as Google Assistant, Google Maps and YouTube.
- Emphasis on video content: Increased emphasis on video content is expected, with close integration with YouTube.
- Local news: More prominence could be given to local news to offer more relevant information about the user’s area.
These changes aim to make the user experience even more personalized and integrated with the Google ecosystem, while maintaining the core functionality of providing content tailored to individual interests.
Google discover SEO for evergreen content
Based on its dedicated algorithm, Google Discover will show both newly published news stories and those that are most relevant to the user (even if they are not extremely topical). What does this mean?
In a nutshell, Discover users will have the opportunity to stay up-to-date on what is happening in their areas of interest, with a perfect mix of content that is new to the web and content that is new to them even if it has been published previously.
Fresh news plus news with high information content: ideal for always having a complete picture in your branch.
For example, if you are planning a trip with your four-legged friend, Discover might show you articles dedicated to the best dog-friendly restaurants, the best activities to do together, and so on.
This is a great advantage from an SEO perspective because articles published even months earlier could become quality insights for the target audience.
Having cross-referenced search results is an advantage for all those blogs that publish evergreen content cut for specific audiences, and this match with fresh news will be possible thanks to a special algorithm that compares the huge amounts of content indexed in the search engine.
This algorithm will take not only news, but also videos, images, and more.
Also, an aspect not to be underestimated is the use of internal tags in individual tabs. Clicking on the tag will take you to a specific section where all content relevant to your search will be present.
This development makes us realize that Google’sartificial intelligence is becoming more and more futuristic and that the mobile-first we talked about a short while ago is increasingly relevant.
When Google Discover is fully implemented in all mobile browsers it will result in a real revolution in organic searches, which could achieve major leaps especially in relation to searches that will be conducted from devices such as smartphones or tablets.
SEO Google discover to improve website visibility
To improve your website’s visibility on Google Discover, you need to adopt a combination of content strategies and technical optimizations. Here are some practical tips:
Create quality content
- Evergreen content and trends: Produce articles that remain relevant over time (evergreen content) and, at the same time, address trending topics to draw attention to current issues.
- Avoid clickbait: Use clear, descriptive headlines that reflect the actual content, avoiding sensationalist or misleading headlines.
- Provide value: We’ve been saying this forever and we say it in every article we publish.
Make sure your content answers specific questions or solves problems for your target audience.
Basically write valuable content. - Strengthen the E-E-A-T: Enhance the Experience, Expertise, Authoritativeness, Trustworthiness of your site by providing accurate information, citing reliable sources, and building your authority in the industry.
Optimize images and videos
- Use high-quality images, preferably with a minimum width of 1200px, and enable the “max-image-preview:large” attribute.
- Include images relevant to your topic and eye-catching thumbnails to increase click-through rates.
- Integrate videos and other visual elements such as infographics to enhance the user experience.
Improving the mobile experience
- Make sure your site is responsive, that is, adaptable to any device, and has fast load times.
Google Discover favors sites optimized for mobile devices. - Use tools such as Google PageSpeed Insights to test site speed and implement the recommendations provided.
Implement technical SEO
- Structured Data: Use schema markup (e.g., Article, NewsArticle, VideoObject) to provide Google with additional information about your content and improve understanding of your topic.
- Indexing: Verify that all pages are properly indexed by Google and conform to Discover’s content guidelines.
If you want to learn more about this topic, I recommend you read the contents of the specification section of our Web Indexing site.
Monitoring performance
Analyze traffic data from Discover using Google Search Console.
This will allow you to understand what content works best and further optimize your strategy.
By following these practices, you will increase the likelihood that your site will be included in the Google Discover feed, attracting more organic traffic and improving your brand’s visibility.
Discover by google: why to use it
Google Discover offers several advantages over other news feeds:
Advanced customization
Google Discover uses machine learning and artificial intelligence algorithms to create a highly personalized feed. The system analyzes:
- The user’s search history
- Interactions with Google products.
- The geographical location
- Activity on other apps
This makes it possible to show content that is highly relevant to each individual user, anticipating their interests.
Variety of content of user interest
Unlike traditional news feeds, Discover is not limited to just the latest news, but includes:
- In-depth articles
- Evergreen content
- Video
- Updates on events and sports results
- Widget with related information
This variety makes it possible to discover interesting content that the user may not have been actively searching for.
Absence of queries
Discover is a “queryless” tool, meaning that it does not require the user to type in any searches.
Content is automatically proposed based on detected interests, making it more immediate and easier to use.
Optimization over time
The system constantly learns from user interactions, gradually improving the relevance of the proposed content.
This creates an experience that becomes increasingly accurate and in line with the person’s real interests.
Benefits for publishers
For content creators, Discover represents an opportunity to:
- Reaching new audiences interested in their issues
- Generate traffic even on non-recent but relevant content
- Increase brand visibility
This can translate into a significant increase in visits and engagement for websites.
In summary, Google Discover offers a more personalized, varied, and intuitive news experience than traditional feeds, with benefits for both users and content publishers.
These features could either be a goal or a huge problem for your seo strategy.
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