In this article we look at why a company should have a presence on Social and what benefits it can gain by turning to a Social Media Marketing Agency.
If you came to this article you probably typed one of these keywords into Google:
- social marketing agency
- social ads agency
- social media management agency
- b2b social media agency
- social manager agencies
- social media marketing agency
The importance of the social strategy for Companies.
These social strategies allow you to greatly improve your company’s Business, Brand Awareness and Engagement.
“But who said Facebook can be useful to my Company?”
This statement, in our opinion, represents one of the current problems of all those Italian Companies, which do not want to use the social world and invest in social media strategy to communicate.
Why?
Simply because many people confuse the personal profile with that related to Corporate communication.
Often in fact, even many of our Clients initially say, “I don’t use social and I don’t make a profile for my Company because otherwise everyone is “minding my own business.”
In these cases, the importance of social media marketing consultancy is not valued or even underestimated.
But one of the most important communication channels for a Company is precisely a social strategy!
It is essential to stay abreast of the times, be up-to-date and improve one’s corporate image through the tools that the Internet offers us.
Social networks or social media are a key communication channel for us to be able to implement an effective social strategy that allows us to:
- increase the visibility of your Brand
- Increase sales of your products and services
- generate new contacts and customers
- improving Bran Awareness
- Achieve the marketing goals you set for yourself.
Nowadays more and more people are using the Web, and Companies cannot miss this opportunity for growth and visibility.
Why should a company rely on a social media marketing agency?
A social agency can help your company gain greater visibility: social networks are growing by the day, and through them you can make yourself known to interested users and have more opportunities to increase your business.
Thanks to social media you can speed up the dissemination of the information you wish to convey.
You can create and manage campaigns that enable you to improve the ranking of your Website: Social Networks are considered excellent tools for driving traffic from profiles to websites.
You will see your business opportunities increase: the Company every day can get in touch with thousands of potential Customers.
Social media activities can help your company build relationships with Users.
Building a bond with a User means making him feel part of a group, part of the brand. This generates trust in him.
You’ll be able to select the ideal target audience: users on social media share thoughts, opinions and a lot of information about themselves, which can be useful for your company to target users.
For your business to stand out you need to plan a strategy. Giving information to visitors is no longer enough; you need to talk to people, not at people anymore.
For this, social media marketing consultations can be just right for you!
Agency social media strategy: why not just invest in social channels
And now let’s see why not exclusively use social channels to implement a Communication strategy for your Company.
Social, social and more social. Instagram, Facebook, LinkedIn, just to name the main ones, are certainly good channels of communication. The real question is:
Can we invest exclusively in social? In my opinion, no!
We are an experienced social media marketing agency and we give you 4 good reasons not to invest exclusively in Social.
1. You need to be present where your potential new customers are.
If your potential customer (buyer persona) is not present on social, you will never meet them. Examine the target audience and define precisely which communication channels it is essential to preside over.
2. It is not true that it is a low-budget activity
Many people believe that having a presence on social media is a simple activity that requires a low budget and little content. Absolutely not true.
If you want to target social media, you need to greatly expand your contact base.
This can be done with three parallel activities:
- Carry out paid PPC campaigns, with the goal of acquiring new followers = cash investment, social media advertising agencies can help you here).
- Implement a time-consuming content marketing strategy (content publishing). You must publish, on a regular basis, valuable content that is useful and interesting to your audience. Time = Money.
- Maniacally cultivate your contacts. Respond to their comments. Post reviews. Post comments on other people’s posts, with the goal of creating interest in your channel. Time = Money.
3. You do not own the social channel
This aspect is taken into consideration by few people/companies and, unfortunately, often not even considered by the social media marketing agency.
This is an extremely real issue. Unlike a website, of which you own the domain and the hosting space that houses the website, being present on a social network means taking advantage of a service for free.
What you post automatically becomes the property of the social network. Not only that.
If the social network decides to shut down your page or channel, it demolishes your entire strategy in a second. The channel that you so much cultivate, grow and take time and money from, is not yours.
It is essential to take this into consideration. I will give you a real, concrete example.
A very dear friend of mine is fond of sheep. I know, everyone has their own obsessions 😜😂
Last Sunday he happened to be in the midst of a flock of sheep. Do you want to not photograph them?
The instant he posted the photo on Instagram, a notice appeared that the content was considered against the social media’s rules. It was immediately removed. Not only that.
Instagram warned my friend that if he posted one more such article, the account would be blocked. For sheep?
After a few days, the image was automatically published by Instagram.
They probably found, after a brief analysis, that there was nothing illicit.
These are the consequences of usingartificial intelligence.
Good–nay, bad.
What if Instagram decides to block your account tomorrow?
That very account where you invested hours and money to gather thousands of followers.
What would happen to your strategy?
4. Social exists to do Business
What do I want to say?
That to be really visible you have to continuously do PPC campaigns, to increase the number of your followers. Practical example.
Unfortunately, few people are aware of the 8% rule for Facebook Pages.
Only 6 percent of your followers see what you post.
So if, with a lot of work and investment, you have reached as many as 10,000 followers, you should know that only 800 of them will see your publications.
Facebook introduced this rule years ago to push people to use PPC Campaigns to advertise themselves.
Final reflection.
A social media communication agency uses social channels as an amplifier of your communication
My advice is to balance the Marketing and Communication strategy on both the website and social platforms.
Define how to position yourself in the market.
This is the key element in winning over the competition.
Regardless of whether you decide to use Web and Social Networks, it is critical to implement a positioning strategy to intercept your target market and get into the head of your potential customer (Buyer Persona).
Build valuable content that can make a difference to your potential target audience (target audience), and publish it on your website.
Don’t worry if you are “giving away” some of your know-how and experience.
The user will be grateful. If you have included the right keywords, you will greatly increase your visibility.
Bounce content on your social channels by including a short intro that makes it clear, right from the start, the content of your article.
Social will work as amplifiers. Trust me.
I hope I was helpful to you.
If you want to learn more, read Creating Engagement: why is it so important?
Have a great day.
Donato Cremonesi
If you want to implement a Social Media Strategy for your Company, also read these articles:
- Social Media Audit for Companies
- Web and social networks: is it essential to have both?
- Become an Influencer from scratch and earn
- Does your social media marketing strategy include advertising on Instagram?
- Facebook follower analysis Company page
- Social media trends 2022 the data you need to know!
- Create Shop on Facebook to sell Products
