There are already many guesses about marketing trends for 2019, so today we decided to reveal five to keep in mind as you set your company’s communication strategy for the coming year.
It is critically important to know these forecasts, as they will enable you to look ahead and anticipate the needs of your users and potential customers.
The more planning you do, the more likely you are to succeed in managing change. Ready to discover the marketing trends for the coming year?
1) Trusting people and not ADSs
People trust people, which is why the first of the marketing trends related to the coming year is really about the role of the Web community.
This is not even big news; for a few years already, users have been running away from traditional advertisements by relying on other means to learn about a company’s products.
In fact, a 2015 Nielsen study showed that the top four most reliable sources of advertising were knowledge, brand sites, editorial sites, and influencer reviews on social networks.
The ads were at the bottom of the list and today the position has not changed.
In fact, 30 percent of all Internet users will use the Ad Blockers by the end of the year, which means a further decrease in advertising coverage through banners and the like.
Does this mean that you will need to completely eliminate ads from your web marketing strategy? No, not necessarily because there is still room for this mode of promotion, but they will have to be more relevant and less invasive to the user.
The solution is to invest more in content marketing, ininfluencer marketing and partnerships, all strategies created to deliver greater perceived value to the target audience.
2) Creativity (with strategy) is always a trump card
It has long been said that the traditional media is dead, but that is not really the case.
Recently, an American software production company, instead of using marketing automation tools such as Mailchimp or Hubspot, began printing its newsletters and sending them by traditional mail.
This marketing campaign has been very successful because, despite the great digitization of companies, if creativity is combined with strategy, different promotional methods can be created.
This certainly does not mean that traditional media are better than digital media, but the key to success is to consider multichannel and integrated campaigns, devising creative strategies to engage your target audience.
3) Need to break down business barriers.
In the first point, we talked about the need to invest in content marketing instead of advertising.
Not only does content help marketing from many different angles, it can be a great asset to your teams-from recruiting to sales to internal training and the other areas your business involves.
There are often too many barriers in companies created by bureaucracy or overly complex communications.
Investing in content marketing, even as an internal corporate resource, can help in several branches. Lower costs for a great result.
4) Understanding of users
Technology, as you know, has evolved tremendously in recent years. Customers have changed their needs, they have changed profoundly, precisely because the resources available to them have undergone a huge transformation.
That is why it is important for marketers to be aware of this change, which is also inherent in how they communicate with their users.
Experts are making several predictions about how the user will change in the near future. For example, some studies show that nearly 50 percent of Google searches will be done by voice approach.
What does this mean? That it is important to adapt your content for Voice Search, which is different from traditional Voice Search.
5) Cultivate relationships with users.
There is no stopping marketing automation. This progress has led us to effective business growth, helping us make better business decisions and even save money.
This evolution, however, often comes at the expense of relationships between companies and their audiences.
Although automation can cover basic tasks, it is important to provide for the addition of a personal touch, make the human side feel.
There are several companies that adopt BOTs to simplify relationship activities, but the brands that achieve the most success are precisely those that personalize the user experience.
Marketing trends: more things to know
Those we have pointed out to you today are just some of the marketing trends expected in the year 2019.
Remember: there is no single correct way to build a perfect web marketing and social media marketing strategy, however, these tips can definitely help you achieve your business goals.
Want to stay up-to-date on marketing trends? Read the following articles: