In this article you will discover 7 good reasons to do Marketing on LinkedIn.
Probably in your positioning strategy you have decided that this important social channel absolutely must be present in your social media strategy.
When you think of Linkedin, the first reason that comes to mind for using it is definitely to implement marketing strategies to connect with new customers and leads and increase sales of your products and services.
In this article we give you 7 more good reasons to use LinkedIn, especially if yours is a B2B Company.
1. Credibility and authority, in a word Personal Branding
A very dear friend and great network manager once said, “Be your own Brand.”
I must say that he is absolutely right because creating one’s reputation, image and credibility is crucial, especially in the business world.
Implementing a Marketing Strategy on LinkedIn provides an opportunity to highlight one’s strengths, enhancing skills and abilities.
If you are a professional, a salesperson, or a business owner or manager, you know that the touch points in the business world are endless.
A complete profile allows us to show what we really know how to do and how to
On a daily basis we contact in a traditional way (phone and email) companies to propose ourselves as consultants, suppliers, partners or more simply because we are looking for a new job.
Today, one of the first activities that are carried out to check a person’s professional characteristics are to look at his or her Linkedin profile.
Both to get more information and confirmation and to understand how that person relates in the world of work.
Doing Marketing on LinkedIn: practical example
Let’s take an example. If tomorrow morning I decide to embark on a new collaboration with a company, the human resources manager, or the sales manager or, why not, the owner himself, may decide to see my Linkedin profile.
They will find that I punctually post content, articles and advice in Marketing, Communication and Social Media. Some might say it’s a given because it’s my job.
The most important thing they will find is confirmations of my competence.
As of today, May 21, 2019, the last date this page was updated, it appears that I have received:
- 140 confirmations in Marketing and Communications
- 121 for online marketing
- 96 for Social Media Marketing
To name the main ones.
I am also followed by almost 11,000 people, my profile is viewed about 200 times each week, and the average view of my posts is 400 views.
2. Strengthens personal relationships
We are in the era of globalization where forging personal relationships is becoming increasingly difficult.
The points of contact are endless and this is precisely why we tend to “isolate” ourselves. Every day we receive dozens of emails and phone calls from professionals and companies offering themselves as new suppliers.
Linkedin allows you to build strong and lasting personal relationships.
Increase your visibility by posting valuable content, participating in industry groups, giving advice to people who are looking for jobs.
This last point is not to be overlooked. It is one of the latest features included in Linkedin.
They are often involved in advising people who want to apply for various positions in marketing and communications.
What to do? How to introduce yourself? What strategy to adopt to enter a particular industry.
Well I respond to these requests on time and am thanked for the advice given. I build credibility.
3. LinkedIn for B2B: Allows you to create a valuable database.
Today the power is in the hands of those, individuals and companies, who have profiled contact databases.
Whatever kind of direct marketing campaign you want to carry out, it is essential to have a database of contacts. Currently my database is about 11,000 people profiled. Is that a value?
I would say yes. Not only when selling or presenting, but also in case you decide to hire a new person in the agency, or activate new partnerships.
In addition, Linkedin provides users with particularly advanced search tools to search for specific profiles and skills.
This means that it is not only us who are looking for contacts but, if properly set up, our profile allows us to be contacted by other users.
So your personal Database is growing at a tremendous rate. I personally consider it invaluable.
4. LinkedIn Marketing: Useful tool for job search and vacancies.
For recruitment agencies, human resource managers, or simply a business owner who is looking for a new employee, LinkedIn is an extremely useful, reliable, and high-performing channel.
In the process of selecting a new candidate, checking his or her LinkedIn profile has now become routine.
At the same time, a candidate has the opportunity, through Linkedin, to find new companies to propose to and conduct prior research on the organizational chart.
Finding out who the person he will meet during the interview is. Certainly not insignificant detail, because he has the opportunity to get a clear idea of his profile, communication style, ideas.
5. Allows you to select potential customers, partners, suppliers and distributors
We have set it out implicitly in the preceding points, but it is a value that needs to be made explicit.
If we want to build leading, market-winning companies, building a team of excellent employees is the way to go.
Companies are not abstract entities but are built of people. People make the difference. This applies not only to employees, but also to partners and suppliers.
To excel in your market, the entire production chain must be built from excellence.
6. B2B LinkedIn Marketing: Ideal for your Communication Strategy.
Like all Social channels, Linkedin offers opportunities to publish content, post photos and videos.
These are complemented by a “Pulse” tool that enables content creation using SEO techniques.
As always it is the content that makes the difference, as Bill Gates said, “The content is king.”
So there is no point in plagiarizing from other sources. It is essential to equip yourself with a lot of patience and time, make an ad hoc editorial calendar and write valuable content.
Original, Relevant. Focused on their target market and audience.
Basically, it is important to consider Linkedin as a communication tool, both on a personal and corporate level.
Sharing content creates visibility and improves reputation and engagement.
7. Participate in social life: join one or more groups.
There are thousands of groups in Linkedin that cover precise, verticalized topics.
Making a constructive contribution means creating and increasing one’s presence, visibility and authority.
Why not, even the opportunity to be contacted for a new hire, partnership or salesperson.
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