Valeria Pizzi

November 13, 2024

Social media channels: which ones were used in 2024?

If you are implementing your Social Media Strategy perhaps this article can help you because it explains which social media channels users spend the most time on.

October 23, 2024

Download free photos: 18 sites selected for you

The latest social trend is clamoring for emotional pictures, with soft (almost vintage) colors and quotes that make you dream. In this article you will find 18 sites we have selected for you where you can download free photos.

September 23, 2024

Influencer Marketing ROI: how to calculate it?

Have you activated influencer marketing campaigns before? If the answer is yes, know that to determine the true success of such actions you need to know how to calculate the ROI (Return on Investment) of your Social Campaigns.

June 19, 2024

Focus strategy: the Power of a Brand

Focusing strategy enables you to increase the value of your Brand and improve the Business of your Company or Activity.

May 17, 2024

Social Media Agency for Businesses

In this article we look at why a company should have a presence on Social and what benefits it can gain by turning to a Social Media Marketing Agency.

May 9, 2024

Fast hosting for WordPress: why it’s critical for SEO

Learn how to improve the user experience of your website with fast hosting for WordPress. Remember: no user will linger waiting for your site to load that page that never loads, wastes time and consumes a lot of data.

December 20, 2023

Facebook Lead Generation to gather new leads

How to implement a Facebook Lead Generation strategy to collect leads even if you don’t have a website.

December 14, 2023

The 22 immutable laws of marketing: it takes courage to ignore them

The 22 Immutable Laws of Marketing written by Al Ries and Jack Trout. A “bigino” to keep in your pocket at all times, because, as you will discover in this interesting read, these 22 Laws of Marketing, are truly basic.

October 24, 2023

Instagram countdown for your business: 4 ideas to inspire you

In this article we look at 4 ideas for promoting timed events or offers using Instagram Countdown in Stories and in your Social Media Strategy.

October 9, 2023

Lead Generation Campaigns: The Key to Success

Lead Generation Campaigns can be the Key to unlocking the potential of Your Business. They represent one of the most effective digital marketing strategies for attracting new customers and increasing sales.

September 25, 2023

Customer Journey: The Right Content for Every Stage

It is literally translated as “Consumer Journey,” and this definition expresses very well the concept that is intended to be explained. We use the term Customer Journey to refer to the path that every customer takes to reach a brand. And generally this journey ends with the purchase stage.

September 14, 2023

Website user experience: how to make it effective!

How to improve the User Experience website or e-commerce, to make them more responsive, useful and effective. The goal is to make them usable by our users where and when they want, especially on mobile devices.

August 1, 2023

Integrated marketing: to increase our business

Integrated marketing is a strategic approach that combines different marketing channels and tools to create integrated, consistent, and uniform communication to target audiences.

May 18, 2023

Entrepreneur you are not alone. How to Help Entrepreneurs

May 5, 2023

Facebook Pixel: what it is and how to use it

The Facebook Pixel what it is, how to use it, and why it matters!

March 9, 2023

SEO on YouTube: how to optimize your channel for search

SEO on YouTube allows you to increase the visibility of your channel and videos. Find out how to implement it.

February 20, 2023

Hype what does it mean in Marketing?

October 20, 2022

Creating a site with WordPress: Why?

Want to build your new website or eCommerce and want to know why to use WordPress? Don’t miss this article!

October 20, 2022

Marketing strategies to build customer loyalty and increase sales

In this article we look at marketing strategies to build customer loyalty and grow the Business of your Company or business.

October 19, 2022

Meta Listing Library: spy on competitors on Facebook and Instagram

In this article we explain how to analyze your competitors’ advertisements on Facebook and Instagram thanks to Meta Ad Library.

October 15, 2022

Social network algorithm: main differences!

Considering the differences between the algorithms of the main social networks, helps you maximize the effectiveness of your marketing strategy and achieve better results. In this article we analyze the differences between the main Social channels.

August 11, 2022

How does Google For Job impact Recruitment Companies?

In this article we analyze Google For. If you have a temp agency, I probably would not be happy to discover these competitors.

July 20, 2022

Tone of Voice: why it’s important for your Strategy

Literally translated to “tone of voice,” by this term we denote just how a company decides to relate to the world, its customers and potential customers. It is a very important aspect of our communication, so we have to decide which way is the most appropriate to communicate our valuable content.

June 29, 2022

Corporate Social Media Strategy for Your Business

In this article we look at 7 moves to increase traffic to your website through Corporate Social Media Strategy.

March 10, 2022

Opening an eCommerce store: our 12-point checklist

If you want to open a high-performing and well-indexed e-commerce, the elements you need to take into account are the ones you don’t see: Analysis, User Experience design, SEO Strategy. Today, the most effective and efficient solution is to equip your company with a 24-hour, 365-day-a-year e-commerce.

February 9, 2022

Want to improve the customer experience? Make like Kinder

Find out what Kinder has done with augmented reality. Ferrero never ceases to surprise. And today the Company is back in the news for the great Customer Experience it offers its customers.

November 18, 2021

Amazon Pharmacy: do you know your Competitors?

We analyzed Amazon’s new service to understand what effects it may have on the market. Basically what Businesses it can overwhelm.

November 8, 2021

Equity Crowdfunding: interview with Donato Cremonesi

Interview with Donato Cremonesi, CEO Factory Communication, published in La Repubblica and concerning Marketing Strategies for Equity Crowdfunding Campaigns.

October 14, 2021

Local Search Marketing positions your business locally

In this article, we explain local search marketing and how it can help you increase the visibility of your business and outlets locally. Doing local SEO means activating a very powerful tool for small businesses that have physical locations (local businesses) in a limited territory.

October 2, 2021

Twitter social e-commerce: The Shop Module

Twitter can also become an integral part of your marketing strategy, allowing you to increase sales, thanks to its e-commerce

October 1, 2021

Interview with Donato Cremonesi in Repubblica

By implementing HubSpot in your ecommerce, you can increase the conversion rate of your PPC Campaigns and, as a result, increase your online sales.

September 29, 2021

Increase conversions and commerce with HubSpot CRM

By implementing HubSpot in your ecommerce, you can increase the conversion rate of your PPC Campaigns and, as a result, increase your online sales.

August 23, 2021

Selling on Amazon as a business, how?

Do you want to sell on Amazon as a business and are wondering what you need to do? Want to set up an Amazon store to boost sales? Or are you simply wondering why sell on Amazon?

May 21, 2021

HubSpot incredible prices for startups

HubSpot pricing for Startups: how to grow better and faster in the marketplace at up to 90% discount.

May 15, 2021

Facebook Messenger: why add it to your website

Facebook has announced the new Messenger live chat that allows the famous chat to be placed on its website, thereby increasing, relationships with users.

April 26, 2021

B2B Buyer Persona: how to achieve it?

March 15, 2021

SEO product tab: optimization for WooCommerce

Taking care of the SEO aspect of the Product Page allows us to attract new users to our site, incentivizing them to click through.

March 6, 2021

Facebook ADS campaigns: Three examples to be inspired by

n this article we discuss Facebook ADS Campaigns by showing you three examples to be inspired by. Originality, creativity and strategy: some design examples to use as inspiration for success.

March 1, 2021

Italian HubSpot: how to set it up

Discover some useful information about the Italian HubSpot CRM to better manage your contacts and your Business!

December 9, 2020

How to enable posting notifications on Instagram

For the past few days Instagram has enabled the ability to receive a notification when an account publishes a post, video or story.

December 7, 2020

Giveaway on Instagram: 12 things you need to know

In this article we look at why to introduce giveaways on Instagram into the social media strategy of our Businesses and Activities.

November 19, 2020

Google search trends for your SEO Strategy

Google Trends is Google’s free tool that allows us to monitor online traffic, which revolves around specific keywords (keywords). It is very useful for discovering search trends on the web.

November 11, 2020

Flywheel Marketing: What changes from the Sales Funnel?

October 22, 2020

Linkedin Stories: why to use them

In this article we discuss Linkedin Stories and provide some interesting insights into using them in your Social Media Strategy.

October 14, 2020

14 Customer Loyalty Strategies That Work

In this article, we look at examples of 14 customer retention strategies, suggested to us by HubSpot, that have been enormously successful. As the philosophy of Inbound Marketing teaches us, investing in the satisfaction of one’s customers costs much less than acquiring new customers.

October 7, 2020

Customer retention: 7 strategies for Business

In this article we look at 7 strategies to increase customer loyalty, improve your Business and your Company’s brand awareness.

August 25, 2020

A personal reflection on the new Dove Deodorant Spot.

Today we want to analyze with you the recent Dove Deodorant commercial.

August 7, 2020

Positive reviews examples: 10 useful tips!

In this article we look at how to get positive reviews from our customers and why they are important.

August 6, 2020

Buyer Journey: customer-focused strategy

July 7, 2020

LinkMatch for HubSpot to find customers on Linkedin

With LinkMatch for HubSpot you can import, manage and profile your Linkedin contacts directly on the HubSpot CRM.

June 16, 2020

WhatsApp catalog: what it is and how it works

In this article we look together at what the WhatsApp catalog is, how to use it, and why it is useful to the business of Companies.

April 9, 2020

Implementation of Google ADS campaigns

In this article we discuss the implementation of Google ADS campaigns to acquire new customers and increase sales!

December 7, 2019

Donato Cremonesi, CEO Factory Communication, interviewed on Radio Lombardia

Donato Cremonesi, CEO and Founder of Factory Communication, was interviewed by Mario Furlan during the Mattino Lombardia broadcast. Interview topics: Social, Influencer and Focus.

October 12, 2019

Adriano Olivetti FIA Award: Donato Cremonesi member of the Jury

Donato Cremonesi, CEO of Factory Communication has been selected as a member of the jury of the Fifth Edition of the AIF Award, inspired by the figure of Adriano Olivetti.

July 19, 2019

Instagram hides post likes. Why?

Instagram has decided to introduce a strategic innovation, eliminating the ability to view Likes. After the experiment started in Canada, the app update in Italy also brought this radical change.

July 10, 2019

Early Adopter: why can they help your company?

For new ideas there is a first: the idea becomes a concrete project and its inventor waits to see if anyone will use it.

June 15, 2019

Doing Marketing on LinkedIn: 7 good reasons

7 good reasons to use Linkedin to connect with new customers and leads and increase sales of your products and services.

June 14, 2019

Creating Engagement: why is it so important?

In this article we look at what engagement is, why it is important for your Social Media Strategy. We look at how to calculate it and what tricks you can use to improve the performance of your social channels.

April 23, 2019

Content marketing strategy: our 7-point checklist

In this article we look at what a content marketing strategy is and how we can maximize its use in web and social communication to improve the marketing strategy and achieve the business goals we set.

February 27, 2019

The statistics of the Global Digital Report 2019

February 15, 2019

Social strategy example: ‘hhsdjh’ the 6 letters IKEA went viral

This past Friday, February 8, at 6:34 p.m., a strange post appeared on the Swedish giant IKEA’s Facebook Page: hhsdjh. Let’s talk about hhsdjh, the IKEA post that punctured Facebook. Typing error or social strategy(s) example?

February 1, 2019

Corporate storytelling: write your brand story!

Your story must resonate on a level beyond what is tangible. To create a deep, emotional connection with your audience, you must overcome the barriers of the functionality, features, and benefits of your products and/or services. You need to create something that users want to be a part of.

January 14, 2019

Visual storytelling: what is your story?

visual storytelling, what it is and how you can use it to improve your company’s positioning in your target market

January 5, 2019

Facebook for Restaurants, so your Customers can find you.

In this article we look at some activities and strategies that you can implement thanks to the Facebook page for restaurants. How to acquire new customers and increase the number of reservations.

January 4, 2019

How to Position Your Company on Google with Google My Business

Google My Business is Google’s platform that allows you to greatly increase your company’s presence on Google.

January 4, 2019

Christmas advertising campaigns we love

In this article we propose four Christmas advertising campaigns that, in our opinion, have made history.

December 5, 2018

Nano influencers: the future of social media!

Nano influencers are the future of social media. Brands are saying goodbye to larger influencers and entrusting many of their campaigns to nano and micro influencers. Let’s find out together why.

November 29, 2018

How to retain a customer: 5 effective techniques!

How to retain a customer and 5 effective techniques to increase the likelihood of a sale.

October 31, 2018

Homer Simpson-style marketing lesson: what (not) to do absolutely

In this article we look at a Homer Simpson-style marketing lesson and explain what (not) to do absolutely.

October 16, 2018

Evolving and focusing to do business. The Sears case

It was yesterday’s news that the Sears chain has filed for Chapter 11 protection, the procedure that in America, precedes filing for bankruptcy.

October 12, 2018

Marketing trends 2019: 5 trends to pay attention to

There are already many guesses about marketing trends for 2019, so today we decided to reveal five to keep in mind as you set your company’s communication strategy for the coming year.

October 5, 2018

Facebook Messenger ADS: What it is and how to use it for your business

In this article we look at how to use Facebook Messenger ADS to do lead generation. Discover a new opportunity for Communication, Relationships and Business generation.

September 15, 2018

Dyson Cyclone V10 commercial Clear, direct and effective communication

Well the Dyson Cyclone V 10 commercial, in my opinion, is one of those examples, with rare effectiveness and clarity.

July 9, 2018

Online marketing campaigns: quick guide

Insights and ideas for designing your web marketing strategy and online Marketing Campaigns.

July 5, 2018

Chatbot eCommerce: why use it?

Chatbot eCommerce, do you really want to be the last one to have a chatbot? We don’t think so. Learn 10 reasons why your business needs a chatbot

July 2, 2018

Facebook business manager: what it is and how it works

Facebook Business Manager is a free Facebook tool to help businesses manage and organize their team, Facebook pages and advertising accounts, from a single platform.

June 27, 2018

Improve your business! Turn the negative into a positive

Improve your business by starting with listening and real knowledge of your products or services. And turn the negative into a positive. Start now.

September 2, 2017

Instagram sponsorships: now they can be done!

Advertising on Instagram is a trending topic, today let’s find out together the first steps to make the best use of this tool.

November 11, 2016

Companies on social media: why?

In this article we see why companies on social media can greatly increase: visibility, contacts and business.

August 23, 2016

Facebook Messenger Bot: New frontier for web marketing

In this article we look at Facebook Messenger Bot and how you can use it to increase sales for your company or business.

August 3, 2016

Instagram Stories: how to use it for your Business

In this article we look at how Instagram Stories can be used for the development of your Company’s Social Media Strategy.

April 13, 2016

Facebook video streaming for groups and events!

In this article we discuss Facebook video streaming for groups and events! A series of new features for its Facebook Live streaming service.

January 14, 2016

Add call to action button to Facebook page

In this article we look at why it is important to add a call-to-action button to your company’s Facebook page. This feature allows you to increase your opportunities to acquire new Contacts and Customers.

October 10, 2015

Groups on LinkedIn: Why use them for your Business

Groups on LinkedIn: find out why they can help you increase visibility, contacts, customers and sales!

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